post-event report€¦ · post-event report providence, ri | june 27-29 . 41th annual. national...

POST-EVENT REPORTPROVIDENCE, RI | JUNE 27-29

41th Annual

NationalHomebrewersConference

1

Homebrew Con was even better than we could have expected. We had a great time interacting with both new and existing customers, and an even better time celebrating during the evening events. It’s also great to see familiar industry faces and exchange stories over some unique brews.

—OKTOBER CAN SEAMERS

This annual event attracts the nation’s most active homebrewers and beer enthusiasts that gather to celebrate their passion. The conference includes final round judging of the National Homebrew Competition (largest international beer competition in the world), the Homebrew Expo, seminars and social events that offer homebrewers the chance to mingle, learn and have fun.

2019 EVENT OVERVIEW

Providence, Rhode Island 2019 Location

2,500 Total Attendees

81 Number of Sponsors

74 Number of Exhibiting Sponsors

43 Breweries at the Craft Beer Kickoff Party

57 Homebrew Clubs at Club Night

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NATIONAL HOMEBREW COMPETITION

9,189 Total Number of Entries Judged

1,327 Entries Judged in Final Round

3,492 FROM 50 STATES, WASHINGTON, D.C. AND 17 COUNTRIES Number of Brewers Who Entered

WHO COMES TO HOMEBREW CON?

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AGE7% ...... 21-30 31% ... 31-40 22% ... 41-50 22% ... 51-60 16% ... 61-70 2% ...... 71-80

GENDER16% Female 84% Male

HOW FAR DID YOU TRAVEL TO ATTEND THE CONFERENCE?21% ... Less than 100 miles23% ... 101-300 Miles16% ... 301-500 Miles15% ... 501-1,000 Miles16% ... 1,001-2,000 Miles9% ...... Over 2,000 Miles

6Average number of

conferences attended

97% of attendees were completely or somewhat satisfied with

the event!92%

of attendees will absolutely or probably attend another

conference.

71% of attendees say they will

make purchases as a direct result of something they saw

in the Homebrew Expo!

56% of attendees indicate

that the Homebrew Expo is their favorite part of

Homebrew Con.

BANNER ADS ON AHA WEBSITES WHAT’S BREWING @ THE AHA E-NEWSLETTER

MARKETING & PUBLIC RELATIONS TO GENERATE INTEREST IN EVENT

4

IN THE PRESS!

SPREAD IN ZYMURGY MAGAZINE

GET THE WORT OUTTop Tips to Make the Most of Your Mash and Boil

0

774470 80980

05>

VOL 42 • №3 MAY/JUNE 2019

$5.50 US / $8.00 CAN

HomebrewersAssociation.org

THE MAGAZINE OF THE

KOREAN RICE WINE BEND, OREGON’S ASPEN RIDGE BREW CREW

NEW DEVELOPMENTS IN DECOCTION

SIMPLE WATER ADJUSTMENT

8 RECIPES YOU CAN BREW |

| MAY/JUNE 2019 | Zymurgy

HomebrewersAssociation.org

74

June 27–29, 2019

Providence, Rhode Island

#HomebrewCon | HomebrewCon.org

BREW ENGLANDRegister before May 1 and save!

3 Days | 70 Sessions | 90 Speakers

• 50+ homebrew clubs pouring their best beers, ciders,

and meads

• 3 exclusive beer festivals—Kickoff Party, Club Night,

and Knockout Party

• 1 National Homebrew Competition award ceremony

75

Zymurgy | MAY/JUNE 2019 |

HomebrewersAssociation.orgJune 27–29, 2019

Providence, Rhode Island

#HomebrewCon | HomebrewCon.org

BREW ENGLANDRegister before May 1 and save!

3 Days | 70 Sessions | 90 Speakers

• 50+ homebrew clubs pouring their best beers, ciders,

and meads

• 3 exclusive beer festivals—Kickoff Party, Club Night,

and Knockout Party

• 1 National Homebrew Competition award ceremony

SPONSORSHIP PACKAGE BENEFITS

CONFERENCE PROGRAM AD

EXHIBIT SPACE

THANK YOU ON EVENT WEBSITE,

SIGNAGE, AND PROGRAM

Sponsorship Package Benefits also include Industry Affiliate badges

WEB BANNER AD

5

INDUSTRY-ONLY PRE-EVENT RECEPTION

6

SEE YOU IN NASHVILLE! JUNE 18-20, 2020

HOMEBREWCON20202020

JUNE 18–20NASHVILLE, TN

All Homebrew Con attendees are members of the American Homebrewers Association (AHA). AHA member demographics make for an attractive audience of hobbyists, clubs, industry retail-ers, industry suppliers, thrill seekers, craft beer enthusiasts and brand ambassadors.

AHA MEMBER DEMOGRAPHICS

There are an estimated1.2 million homebrewers

in the United States

The averagehomebrewer is 40

years old, withmost (60%) falling

between ages 30-49

46,000+American Homebrewers

Association Members

800+ Homebrew Supply Shops

are married or in adomestic partnership78%

69% have a college degree or some form of higher education

Nearly 60% have householdincomes of $75,000 or more

Collectively,homebrewers

producemore than

2 millionbarrels of

brew a year

which represents a small but sizeable

portion (1%) of total U.S. production

Over 40% have made cider, mead or wine in the past

year, while nearly 60% only make beer.

Strongest reason for brewing is enjoying the creative/artistic aspects of the process (88% strongly agree). They also brew because they like to customize the taste (79%), they enjoy sharing beer with others (74%) and they like the science (70%).

Activities most enjoyed include: pubs/breweries (92%), dining out at restaurants (74%), cooking (70%) and traveling (64%). They also like camping, pets,live music and sporting events.

post-event report€¦ · post-event report providence, ri | june 27-29 . 41th annual. national...

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