PHILIPPINE BOAT SHOW & NAUTICAL LIFESTYLE EXPO

POST EVENT REPORT

Economic Details: The Philippines remains among the fastest-growing economies in Southeast Asia, with upgrades to sovereign investment ratings confirming improvements in the country’s macroeconomic fundamentals. The government has defined its development objectives as driving rapid but inclusive economic growth, accelerating employment on a massive scale, and reducing poverty.

The World Bank projects that real GDP will grow at a rate of 6.9 percent in 2017 and 2018. Supported by sound domestic macroeconomic fundamentals and an accelerating recovery among other emerging markets and developing economies, the Philippines is expected to remain one of East Asia’s top growth performers. The government’s commitment to further increasing public infrastructure investment is expected to sustain the country’s growth momentum through 2018 and reinforce business and consumer confidence. Strong and inclusive economic growth is projected to further increase household consumption and speed the pace of poverty reduction.

Leisure Boating Market State:With over 7,600 islands, rich marine biodiversity and a seemingly endless sailing season, the Philippines has long been eyed as a possible hub for the leisure boating industry in Asia. The country has the capacity to become Asia’s boating capital given its natural infrastructure that go along with the spectacular marine resources, that over time, will improve maritime tourism in the country.

While new resorts and water-side land developments are on the rise, there is a call for more marinas and berthing space to be created as most of the yacht clubs are full. Local boat charter services are also taking specific cruising regions by storm. The active participation and dialogue with the government in the campaign for leisure marine developments and several key private sector companies will place the Philippines on the right path to becoming the Mediterranean of Asia.

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The Philippine Boat Show & Nautical Lifestyle Expo:Sea-Ex concluded its 9th year on a high note, supported by the Tourism and Promotions Board and the National Coast Watch Council Secretariat. The show ended with a key milestone of breaking the 4,000 attendee mark with the addition of more international guests and clients. This is a testament to the growing reach of the event, which is gaining interest from the international community.

Running on 9 years, the three-day event continues to truly celebrate the ocean while bringing to the forefront key issues in infrastructure, development, laws and regulations that if the government and the private sector work hand in hand to address, opportunities will present themselves. The show has evolved to encompass the nautical industry from boats, water sports equipment, resorts, land developers, automobiles, safety and rescue services, summer apparel and all other supporting services, creating a complete lifestyle experience.

The Show

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EXHIBITOR PROFILE:Boat Manufacturers, Water Sports Outlets, Resorts, Yacht Clubs, Dive Shops, Water Sports Equipment, Resort Developers, Chandleries, Engines, Nautical Lifestyle Accessories, Clothing Companies, Composite Companies, Floating Dock Providers, Marine Rescue and Safety Equipment Providers, Marine Communication Systems, Chartering Services, Fishing Equipment

VISITOR PROFILE by Type of Business:Foreign Importers, Distributors, Resort & Dive Shop Owners, Retailers, Specialty Stores, Leisure & Entertainment Operators, Entrepreneurs, Boat Owners, Boating Enthusiasts, Water Sports Athletes, Sports Enthusiasts, Fishing Hobbyists

PSYCHOGRAPHICS:Active lifestyle with love for the outdoors travels to local & international destinations.

Invests in luxury products

Keen on acquiring living spaces out of town

Keen on acquiring club or resort memberships.

Interested in acquiring new gadgets or hobbies.

Pre Holy Week shoppers interested in new equipment, toys or destinations

Ribbon Cutting CeremonyOpening the event with a speech and taking part in the ribbon cutting ceremony were the Chairman of the Society of Naval Architects and Marine Engineers Inc., Sammuel Lim; Sea-Ex Chairman, Angelo Olondriz; Administrator of the Maritime Industry Authority, Administrator Dr. Marcial Amaro III; Executive Director of the National Coast Watch Council Secretariat, Undersecretary Jose Luis M. Alano; and the President of the Maritime League and Chairman of the Maritime Forum, Commodore Carlos Agustin.

S H O W H I G H L I G H T S :

Sea-Ex Round TableSea-Expo also hosted a business round table meeting with members from the media to discuss plans and hurdles for the Leisure Marine Industry and details on how we can become a leading global maritime country.

P R E - E V E N T S :

Sea-Ex Exhibitor Briefing: A glorified production meeting that allows exhibitors and show partners to interact directly with the organizers on a more intimate setting complete with pass around food and drinks.

Media Cruise:This year, we took our friends from the media on board the Lagoon 500 to enjoy fireworks from the Philippine International Pyromusical Competition as well as to discuss the untapped opportunities in the marine development sector; the state of the Philippine boating industry; prospective investment points; and how the 9th Philippine Boat Show brings all of these together at the event.

Belle Apelanio, Sales Manager,Broadwater Marine:

The show does not only give us the opportunity to sell but introduce our new products. Happy to see old and

new clients coming to our booth, excited and asking about our new product on display. Our sale has increased compared to the last 8

years and we are expecting more and more especially on the 10th year.

See you again next year! Thank you!

T E S T I M O N I A L S :

Apple Ocampo, Business Dev Manager,Zero Impact Adventure Inc:

Closed a sale on the third day, on our first Sea-Ex. Pretty good! We got great leads too! (Other sales from the event are still pending.) We’ll be interested

in the next show! Organizers are knowledgeable about their industry.

Great expo!

Noli Manas, Owner, Team Nonino:Just want to thank you for another

successful event! Clients seem to be wanting bigger boats ! We did very

well with our boat: Intruder. See you soon and happy boating!

Many thanks!

Martin Fernando, Ayala Land:We’re excited for next year’s show because of all the clients and leads

we are getting.

John Castillo,Smart Communications Inc.:

The show compliments the products we are offering. The organizers are

friendly. Will be joining again next year.

Nikki Lombardo, Owner,Georgina Clothing:

Joining again next year because of good exposure and we have many inquiries.

Nelson Peñaredondo, Scan Marine Inc:Interested in joining again next year

to showcase our company’s new products and updates to our valued

clients and customers.

Media Exposure:Print Ads:C! MagazineCalibre MagazineActive Boating and Watersports MagazineGrid MagazineLocale MagazineBusiness WorldBusiness Mirror

Radio: February 13-March 5, 2017Crossover 105.1 FMRJ Radio 100.3 FM

TV:ANC - Dateline : February 26, 2017Fish N Town Show

Online:Clickthecity.comWheninmanila.comIbinews.comInteraksyon.comBusinessmirror.com

M A R K E T I N G A N D M E D I A E X P O S U R E :

Thestandard.comFacebook AdsInstagram AdsTwitter Ads

C O L L A T E R A L S :

Organized by:

Media Partners:

Supported by: Official TV Partner: Sponsor:

www . s e a e x . p h