IBM Power Systems: Open innovation to put data to work

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Powerful forces are changing the way business gets done

Data growing exponentially

Cloud has become essential

New technologies and applications

digital content growth from 2005–20201

companies using cloud to drive competitive advantages 2

new mobile apps created every week 3

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Businesses can’t capitalize ondata generated at lightning speed

IT is running out of space, energy and resources

Client expectations are constantly changing

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With these opportunities come IT challenges…requiri ng alternatives to the PC era of technology

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What if you had the innovation to…

Deliver insights

Support mobile big data apps with

Experience IBM Watson™

technology

Achieve more than twice the throughput at

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USD1billion

Linux on Power investment

5 PowerSystems Linux Centers

Power development

cloud

IBM Watson OpenPOWERFoundation

SoftLayer Integration

1000’s of Engineers

More than

9,000 patents

POWER8: 6 years USD2B

R&D investment with hundreds of patents

Power Systems delivering on the promise of open inn ovation

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Introducing…A NEW GENERATION OF IBM Power Systems

Designed for Big Data

Superior Cloud Economics

Open Innovation Platform

Open Innovation to put data to work

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Processorsflexible, fast execution of analytics

algorithms

Memorylarge, fast workspace to maximize

business insight

Data Bandwidthbring massive amounts of information to

compute resources in real-time

4Xthreads per core vs. x86

4Xmemory bandwidth vs. x86

2.4Xmore I/O bandwidth than POWER7

Designed for Big Data: optimized Big Data & Analyti cs performance

Delivering insights 50x faster

Optimized for a broad range of data and analytics:

Industry Solutions

5XFaster

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� Smart, simplified attach for accelerators:

GPUs, flash memory, networking & FPGAs

� Connects directly to processor, sharing the

same address space

� Improves performance, reduces latency, and

provides more workload for your dollar

POWER8 Processor: Game-changing innovation that accelerates big data & analytics

Smart Acceleration enabled by CAPI (Coherent Accelerator Processor Interface) Technology

CAPI enables innovation from the OpenPOWER Foundation

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Speed & Agilityto capture value from new

workloads

Economic Advantages that scale to meet business needs

Security to protect critical systems and data

2Xperformance vs x861

Built-inEncrypt / decrypt engine

Price for performance advantages to scale out as yo ur business grows and confidently move more data applications t o the cloud

New Power Systems Scale-out servers deliver superio r economics & security for the cloud

Utilization outperforming industry standards

65% Guaranteedvs. industry average of 30–40%

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58%Lower costs of

acquisition2

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Scale out or scale up with Power Systems

�Power Scale-Out Systems�Power Enterprise Systems

Power Systems have capabilities to scale out or sca le up

Two-Step Process to upgrade to POWER8

Power Enterprise Pools Migration

System Upgrade

Purchase additional IBM POWER7+ capacity today and transition to POWER8 tomorrow

Take advantage of these capabilities today�Power Enterprise Pools�Power Integrated Facility for Linux�Capacity on Demand

Power Enterprise Systems�Heritage of high utilization, performance and scalability�Designed for the most mission-critical applications�Delivering economic benefits for workload consolidation�Statement of Direction for POWER8

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Create a hybrid cloud with a dynamic foundation wit h flexible, cloud and virtualization offerings

Single open-source virtualization technology, optimized for Linux workload consolidation at a lower cost of ownership

Easy to use, improved performance intelligence and resource utilization

Power Systems Solution Editions for Cloud - Flexibility and choice to use the capabilities you need

Infrastructure as a service (IaaS) from the IBM cloud offers a choice of open cloud infrastructure services for IT operations

Power Systems provide easy to consume and manage vi rtualization and cloud offerings levering KVM and OpenStack

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Estimated >95% x86/Linux applications written in C/C++will require no source code change, only a recompile

Fostering open innovation for cloud based applicati ons with Ubuntu and Power Systems

Moving Linux apps to Power has never been easier

Well-written Java applications written in scripting or interpretive languages will run as is

>95%Require no source code change

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An Open Innovation Platform at the heart of an open server ecosystem

� An open technology platform � Built with Linux portability,

OpenStack and KVM

Open & Collaborative Ecosystem

Designed with Open Source Technologies

� An open server ecosystem delivering continuous innovation

� Consumable for hyperscale datacenters

Growing Linux Ecosystem

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Creating a pipeline of ecosystem innovation

Creating a pipeline of ecosystem innovation with the OpenPOWER Foundation

Creates an open ecosystem based on the IBM POWER® architecture

Enables industry innovation across the software and hardware stack

Provides flexibility to build servers ideally suited to the Power architecture

Platinum Members

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members and growing

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Power Systems: Open Innovation to Put Data to Work

Systems Power Systems Scale-out Servers

Software Big Data & Analytics

New. IBM Solution for Analytics: Power Systems Edition

Update. BLU Acceleration Solution -Power Systems Edition

Update. Power Systems Solution Edition for Service Providers

Virtualization, Cloud, Linux

NEW

1 & 2 Socket�Three 2U�Two 4U

1 & 2 Socket�Three 2U�Two 4U

New. IBM Solution for Hadoop: Power Systems Edition

� 2 Linux � 3 AIX/IBM i/Linux� 2 Linux � 3 AIX/IBM i/Linux

Designed for Big Data

Superior Cloud Economics

Open Innovation PlatformDelivering an open server ecosystem revolutionizing the way IT is developed and delivered

Superior cloud price/performance advantages and security to move data-centric applications to the cloud

First server processor generation optimized for big data and analytics with POWER8 innovative design

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IBM Power Systems

Designed for Big Data

Superior Cloud Economics

Open Innovation Platform

Open Innovation to put data to work

Call your IBMrepresentativeand visit a local briefing center

Contact your IBM Business Partnerand tap into IBM’s ecosystem resources

Learn more at ibm.com /power

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Open innovation to put data to work

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Delivering an open server ecosystem

revolutionizing the way IT is developed &

delivered

Superior cloud price/performance advantages and

security to move data-centric applications to

the cloud

First server processor generation optimized for big data and analytics

with POWER8 innovative design

Announcing a new generation of

Power Systems: Open innovation to put data to work

Designed for Big Data

Superior Cloud Economics

Open Innovation Platform

© 2014 IBM Corporation 18

Bernard Chaus

The Need

� Needed to improve how it consolidated, analyzed and accessed retail sales data, helping the company to make timely and insightful business decisions.

A fashion design company using a cloud-based analyt ics solution to improve retail visibility and decision making

The Results

� Improved sales and reduced retail markdowns by nearly 30 percent

�Provided timely access to and analysis of sales data and helped to improve weekly, seasonal and year-to-year decision making.

Client Reference (Case Study)

MM - Retail

Ningbo Finance & Local Taxation Bureau

The Need

� Gain better control over vast amount of data

� Improve data management strategy to improve business decision making, customer service and process optimization

� Make future tax policy based on accurate and timely forecasts

A Chinese tax bureau improves service to taxpayers and develops future tax policy with an integrated data management and a nalytics solution.

The Results� Created a fact-based policy planning/policy-

making environment

� Reduced the time needed for data search processes

� Enabled geography-based data display and analysis, and to create finance and tax revenue forecast models to help develop future tax policy

Client Reference (Case Study)

Government

POWER8 processor & architecture

IBM Solution for BLU Acceleration

IBM Solution for Analytics

IBM Solution for Hadoop

First generation of systems built on POWER8 innovative design, optimized for big data & analytics

Next generation in-memory database technology for analytics at the speed of thought

Enable rapid deployment of business and predictive analytics

Innovation that optimizes unstructured big data performance

Announcing new big data & analytics offerings

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