www.hewsonracing.com

RICHARD HEWSON

MINI TRANSAT RACE AND PRECEDING EVENTS

www.hewsonracing.com

Contents: Introduction

The Goal

The Skipper

The Challenge

The Boat

Demographic

Community, Environment, Technology

Media and PR Opportunity

Media Statistics

Sponsorship

Campaign Schedule

Sponsorship Options

Budget

Environment

“We are about to embark on a challenging,

rewarding and fun campaign that targets a

broad range of your consumers from around the

world.. You are invited to join me in a

challenge to race across the Atlantic Ocean 2013

Mini Transat Yacht Race. Together we can

achieve a dream and change lives forever.”

Richard Hewson

Richard Hewson is currently

preparing for the 2013 Mini Transat Race

This document focuses on how your support can benefit your company on a global level

The Mini Transat is considered to be

one of the most extreme single

handed events in the world due to

the race length and the boat’s size.

These high performance 6.5m single

handed yachts will race 4000nm

across the Atlantic, starting on the

13th of October 2013

The Mini Transat race hosts the best single handed sailors in the world including the majority of the skippers in this years Vendee Globe Yacht race.

“A demanding race and a true test for the best sailors

as the route covers difficult and adverse weather

conditions racing from Douarnenez in France, 1250nm

to Arrecife before commencing sailing 2770nm across

the Atlantic to Point a Pitre in Guadeloupe”

A campaign incorporating 7 different

countries, 12 ports and 6 million

people

Our Goal is to win the Mini Transat Race

After a successful Round the World Yacht Race campaign in 2011/12 skipper Richard Hewson has focused on single

handed sailing with the ultimate ambition of the Vendee Globe. Richards’s first objective is to win the 2013 Mini Transat Race across the Atlantic in his high performance RG650 Mini Transat 6.5m Yacht.

Following excellent results in the 2012 Mini Circuit, Richard has signed a contract with Katabatic Sailing and G Yacht Design to supply the new RG650 yacht for the campaign. Partner sponsorships are currently in negotiation with Zhik and Harken for clothing and sailing equipment.

Richard is tipped for a podium position in this years Mini Transat Yacht Race and has teamed up with Mission Blue to help promote environmental awareness of the ocean and its plight for overfishing and pollution. During preparation and on completion of the Mini Transat Richard will use his experiences to raise environmental awareness and talk about his motivation for life adventures at clubs, community centres, schools and businesses.

Richard is still seeking a major sponsor for his campaign and the Mini Transat to provide the financial support required to win the 4000nm race from Douarnenez France to Point a Pitre in the Caribbean.

•

“A natural leader, strong motivator and excellent communicator”

• Skipper Richard Hewson • One of the worlds most prominent up and coming ocean racers. • Competed in countless national and international regattas • Extensive ocean racing career • Ex Royal Australian Navy Clearance Diving Officer • Master Mariner • World Circumnavigator • Winning Skipper of the Clipper 11/12 Round the World Yacht Race -

www.clipperroundtheworld.com • Excellent references and results in media and PR • Full CV available at www.hewsonracing.com

Challenge

SLEEP DEPRIVATION

Richard must sleep for a maximum

of 30 minutes at a time so he can

keep the boat racing in optimal trim

and keep an eye out for shipping

4000nm Racing against the best

100% work effort

EXTREME ELEMENTS

Winds can gain immense strength

in the Atlantic

Waves as big as houses

CRAMPED CODITIONS LIVING

ABOARD A 6.5M YACHT

The inside of a Mini is about the same size

as a small car

Share space with 4 weeks of food and

provisions, wet sails, and safety equipment

DIET

Freeze dried foods

Restricted water

Challenge to cook

PRESERVATION

Must keep safe – nobody to help

Preserve health and equipment

If equipment breaks it must be fixed.

The Boat – AUS 816

The Audience Demographic

• Sailing has a broad demographic, as it is a sport that caters for a large range of abilities, whilst satisfying a variety of attributes.

• Ability to sell the romance of sailing, mixed with adventure, competitive focus and extreme attitude.

• Traditionally sailing focuses on the executive demographic and filters down throughout all levels of society.

• Challenge of tactics and seamanship attract older viewers while thrill, speed and excitement target youth.

• Many sponsors are turning to sailing to market their brand as media focuses on brand recognition rather than focus on sports personalities e.g. Wild Oats, Telefonica. Oracle, B&G, ICAP.

• Inspire leaders and managers from all ends of the spectrum to enjoy your product and share it with their colleagues, associates and friends.

“Grit, determination, and bravery are key elements of ocean

sailing, and are precisely the character attributes which makes

someone a leader, and thus influential to others”

A global marketing and PR opportunity that benefits the community, environment, sport and technology

development

Global

5 Countries visited in campaign

World Press coverage

7 Countries directly associated with

this campaign

12 Harbor stopovers

13 events in Med and Atlantic

Over 18 Nationalities racing

Environment

100% Eco Friendly,

Teaming up with Mission

Blue for a better

environment.

Technology

Yachts are cutting edge technology, the RG650 is the

newest in its class of series boats

Community

Live tracker and virtual game so families

can play at home,

Presentations at clubs, community

centres and schools

Motivational presentations for local

business

Media and PR Opportunities

• Radio and Television interviews with promotional footage.

• Promotional video prior to race start

• Documentary and video diary on race completion

• Watch boats live from home or office using the online race tracker

• Play the Mini Transat Virtual game just like on the Volvo or Vendee

• Downloads of video and photo media

• Video stream from boat and regular input to social media

• Weekly articles for on line publications

• Monthly articles for magazines and newspapers

• Presentations at Schools, Clubs, community centres and businesses about Richards current campaign and his previous endeavors

Mini Transat Media Statistics

• 10 000 visitors travelled from around the world to view the yachts in the village before the start of the race.

• Over 40 000 people watched the start of the race

• 5 countries visited. 7 300 miles of combined racing. 491 starts (all combined).

• 6 million fans

• 12 harbours for stopovers.

• 13 different events in the Mediterranean and Atlantic

• 18 nationalities compete in the Mini Transat

• 116 skippers classified in prototypes and 256 classified in series

• Only 80 skippers qualify for the Mini Transat

• 154 boats participated in at least one race of the circuit last season

• 350 class mini members

Sponsorship opportunities to maximise coverage

• Naming rights of boat and campaign

• Advertising space on boat, sails, flags, and team clothing

• Over 200m2 of portable billboard space in the worlds busiest ports

• Articles in newspapers, magazines, internet, social media and television coverage world wide

• Company and Sponsor representatives to experience the campaign while racing and sailing

• Liaise with other companies, clients or colleagues from international offices at cocktail parties and events at each regatta and prior to the Mini Transat start

• Fantastic Return On Investment (ROI)

• Unique transportable platform for promotion at boat and trade shows

• Opportunity for stalls and promotion at regatta events

• International marketing ability

The Campaign Schedule 2013 29 Mar – 02 Apr Archipelago Talamone Italy

2 Apr – 12 Apr 1000nm Mediterranean qualifying passage

12 Apr – 15 Apr Gran Premio d’Italia Genoa

12 May – 18 May Plymouth, Eddystone, Fastnet Plymouth

18 May – 12 Jun Maintenance, Corporate, UK and France

13 Jun – 18 Jun Trophy Marie Anges

24 Jun – 28 Jun Mini Fastnet Race

28 Jul – 31 Jul Transcogne Race Port Bourgenay

1 Aug – 13 Oct Additional races sponsorship dependant

13 Oct Mini Transat Race Start

22 - 28 Oct Mini Transat Leg 1 finish window

9 Nov Mini Transat Re-start

22 – 27 Nov Mini Transat Finish Window

Sponsorship Gold

• Full sponsorship of entire boat and sails as negotiated

• Naming rights of boat – boat named after sponsor

• Your company logo on all available surface area

• Boat and sails painted at your request

• Logo’s strategically placed for maximum camera attention

• Sponsorship on web page, tracker page and Mini Transat web page

• Sailing days and racing for company representatives

• Invitations to official events

• Media rights to video

• Mentioned in all press releases and articles

Sponsorship Silver

• Partner sponsorship €10000

• Your company logo on a percentage of boat or sails

• Sailing and racing days for company representatives

• Invitations to official events

• Mentioned in press releases and articles

Sponsorship Bronze Official suppliers

• Sails, Deck wear, lines, paint, clothing

• Small Partner sponsor €1000

• Tailored packages

• Provider sponsors

• Sailing days for company

• Product mentioned in all press releases and articles

• Product recommendations

The Budget

• EXPENSES / BUDGET AMOUNT

• Coaching: €2000

• Class Membership : €500

• Mini Transat Entry: €2000

• Qualifier Race Entry €2000

• Boat Charter RG650: €15,000 deposit

• Boat Transport €15,000

• Sponsor Wrap €10,000

• New Sails €25,000

• Insurance €20,000

• Maintenance €20,000

• Flights €9,000

• Total €105,500

The Environment

Richard Hewson is a strong campaigner for a sustainable environment and all of

his campaigns focus on being as environmentally friendly as possible. Richard plans to sail all his events with a carbon footprint as close to zero as possible and is an affiliate partner of Mission Blue to support them with public awareness and research whilst racing in all his campaigns.

Decades of overfishing, pollution, climate

change, acidification and other human

pressures threaten the fundamental nature of

the ocean. Mission Blue has been created to

elevate public awareness about critical

ocean issues and to inspire support for

organizations, projects and initiatives that

are making a positive difference for the

ocean.

Sponsors are an essential part of this high profile event and

Richards Mini Transat Campaign. Join the RG650 and the

winning team of the 2013 Mini Transat and be rewarded.

www.hewsonracing.com Facebook Hewsonracing

hewsonracing@gmail.com

Telephone +61459467558 Richard Hewson

Master Mariner / Navigator / Oceanographer

“If you would like to be involved in this exciting global opportunity and sponsor a

high profile international race, or you would like any additional information about

the Mini Transat please feel free to contact me at any time and check out more

details on the web site”

Richard Hewson

Facebook: hewsonracing, email hewsonracing@gmail.com Ph+61419467558

www.hewsonracing.com, www.classmini.com, www.minitransat650.com,

http://www.classemini.com/?mode=documents_pratiques,, www.rg650europe.com,

www.clipperroundtheworld.com, www.vendeeglobe.org, www.volvooceanrace.com,

www.yachtsponsorship.com, www.missionblue.com, www.zhik.com, www.harken.com,

www.mission-blue.org,