WRAP N PACKSTORE

(Make Blessing also Extravaganza)

By… Sneha Saxena

Deepak Agarwal MBA-2 year

(SRMS-CET,Bareilly)

Introduction One of the nation's top interior designers, Dan

Carithers of Atlanta, said, "If I had $500,000 to spend on a room, I'd spend $400,000 of it on the accessories . . . A sofa's a sofa, a rug a rug, but accessories are how you can sense what a person is all about. They are the most important ingredient in decorating . . . It's the accessories that create the "I'm home" feeling.“

(Source: Atlanta Magazine Shops Fall 2001)

Management TeamThe Team initially consist of-• 2 members as partners of the business. • 7 employees who are good in packing gifts for every

occasion.• 2 employees to handle the marketing work online.• 2 sales person who handle the wrapped gifts to the

customers.

Company Mission

A celebration of the home, our store is well known for the quality- and style-conscious consumer. Providing unique, eclectic and affordable home accents and gifts, we intend to generate a fair return to finance continued growth and expanded community involvement.

Objectives

• Maintain a direct cost of sales of 45% or less, and gross margin of 55% or greater.

• Maintain operating expenses to equal or less than that of plan.

• Generate total revenue of Rs.6,00,000 in Year One. • Develop an Internet presence in Year Two. • Realize an annual growth rate of approximately

30% in Year Two. • Realize an annual growth rate of approximately

20% in Year Three.

Store Location

Phoenix Mall because of following reasons:-• High visibility store front from the street level. • Lighted exterior signage. • Easy in and out driving access to the shopping

complex - traffic light parallel to store location. • Plentiful parking spots adjacent to the store. • Lighted parking lot.• Treated as a recreational place.

Business Model

To start a our business by-• Bank loan• Entrepreneurship Scheme by U.P

Government (“Bharat Bhavishya Scheme”)• Self Capital

Products and Services

Product Mix• Decorative accessories• Accent furniture• Wall decor• Home textiles• Special occasion gifts• Personal accessories• Garden decor

Service Mix• Customized Gift Wrap• Corporate Gift Programmes• Gift Certificates• USP SERVICE Makeover in a day Eco friendly packaging• Birthday Recognition• Personal Shopper

Market Segmentation

• BABY BOOMERS (age 38 to 56) still have kids at home, so they need bigger houses and possessions to put in those houses. Their affluence is reaching its highest level.

• GENERATION X (age 24 to 37) is thriftier than previous generations, very home-oriented, and prefers more free time to more money.

Marketing Strategy

Source: www.3m.com

Financials

The Wrap n Pack financial plan makes some critical assumptions that will determine the potential for future success.

Competitive Strategies

• Wrap n Pack Store will approach sales from a salesperson-customer relationship basis.

• All sales associates will be trained and encouraged to assist customers in a personal manner, utilizing first names and asking the questions needed to provide the customers with the services they desire for their occasions.

• Gathering key customer information and seeking performance feedback on the products and services offered will assist us in the following ways:

1. Targeting our marketing efforts more effectively.

2. Developing product offers and merchandising formats that will increase sales.

3. Training and developing sales associates in order to effectively service the customer.

4. Increase awareness of Wrap n Pack Store within the retail consumer marketplace.

5. Develop future sales opportunities that allow for continued growth of the business.

Thank You