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Macy’s Inc.
• Corporate offices in Cincinnati and New York• Fiscal 2014 sales of $28 billion• Operates about 885 stores in 45 states, the
District of Columbia, Guam and Puerto Rico under the names of:• Macy’s• Bloomingdale’s• Bloomingdale’s Outlet
• macys.com and bloomingdales.com sites
My Career with Macy’s• Executive Training Program – Macy’s South Division
in Atlanta• Store and Buying Line experience• Transitioned to Macy’s Systems & Technology in
1994• Management path – increasing levels of
responsibility, currently Director in Merchandising• Experience implementing software solutions to
support Merchandise Planning, Assortment Planning, Allocation and Private Brands
Macy’s Goal
“Our goal remains to help our customers shop whenever, wherever and however they prefer, and to use the entire inventory of the company
to satisfy demand.”
Terry J. Lundgren, Macy’s, Inc. Chairman and Chief Executive Officer
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M OMyMacy’s Omnichannel
MMagic Selling
The best brands and assortments tailored to our
customers’ individual tastes, always at a great
value
Connecting with our customers to create
an inspirational shopping experience, helping her find the right item and outfit
Omnichannel advances both
MyMacy’s and Magic Selling, enabling a consistent cross-
channel assortment and richer customer
relationships
Omnichannel reinforces Macy’s Stragegic Imperatives
Omnichannel reinforces Macy’s Strategic Imperatives
Macy’s Strategic Imperatives
Key In Store, Web Site & Smartphone Technology
• Search and Send• My Wallet• Apple Pay• Shopkick• Smart Fitting Rooms• Macy’s Image Search
Macy’s Ongoing Commitment to Innovation
“Macy’s remains committed to operating at the forefront of innovation, as well as fostering a locally relevant shopping experience in every
store. We will continue to test, to learn, and to proceed aggressively with new ideas that
excite our customers and that make shopping more convenient and fun.”
RB Harrison, Macy’s Chief Omnichannel Officer