pr & digital communications

7/21/2019 PR & Digital Communications

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PR & DigitalCommunicationsTactics, Techniques and Writing Styles

and other stuf you may need so that you wonte dum!ounded when youre in the real world and!aced with a real li!e situation where you might end u"regretting not meeting me or not ha#ing in this class or course

in the $rst "lace% This is im"ortant, so its est that you sitdown, shut u" and ust listen, ut ' want you to "artici"ate

too, ecause i! you dont "artici"ate, youre gonnaha#e a aaad time% (e#er gonna gi#e you u", ne#er

gonna let you down, ne#er gonna run aroundand hurt youuuuu% (e#er gonna sayyyy

goodye, ne#er gonna tell a lieand hurt youuuu%

evin montalbo 11/11/2014


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)fecti#e DigitalCommunication

Efective digitalcommunication is theability to create

persuasivecommunications indiferent media: be it

websites, video, audio,text, oranimated multimedia.-classle.com


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Social *edia

Social media reers to the means ointeractions among people in whichthey create, share, and exchange

inormation and ideas in virtualcommunities and networs.-webcomm.tuts.edu


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Po"ular Social *edia Tools

and Plat!orms +logs

aceoo-./0

S)1 Twitter

2outue.Twitch

'nstagram

3in-ed'n


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www%social4searcher%com


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The Ten Commandments!or Social *edia *anagers

!. "hou shalt eedyourcommunity, not

your ego.


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#. "hou shalt recogni$e ollowers withgratitude.


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%. "hou shaltshare contentuseul to the

community


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&. "hou shalt not moderate or censorcomments 'unless they are

deamatory(.


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). "hou shalt postcommunity

rules.


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*. "hou shalt be transparent in alldecisions.


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+. "hou shaltnot eed the

trolls.


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. "hou shalt converse and notbroadcast.


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. "hou Shaltespond to /ll

0ueries 0uicly


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!1. "hou Shalt 2isten 3eore Speaing


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!1 "ips to 4rite Engaging5aceboo 6osts

!. 3e natural.

#. 3e relevant.

%. 3e visual.

&. 3e succint.

). 3e emotional.

*. /s ans.

+. 6ost uotes.


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9;"E;" 98/"content-curation-!1!>


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)5am"le o! Content Curation

?achinima - >youtu.be>


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CCCD?E4CCC

EB92/?/"


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PR & DigitalCommunications

-e#in montalo 6 77.77.897:

Tactics, Techniques and Writing Stylesand other stuf you may need so that you wont

e dum!ounded when youre in the real world and!aced with a real li!e situation where you might end u"regretting not meeting me or not ha#ing in this class or course

in the $rst "lace% This is im"ortant, so its est that you sitdown, shut u" and ust listen, ut ' want you to "artici"ate

too, ecause i! you dont "artici"ate, youre gonnaha#e a aaad time% (e#er gonna gi#e you u", ne#er

gonna let you down, ne#er gonna run aroundand hurt youuuuu% (e#er gonna sayyyygoodye, ne#er gonna tell a lie

and hurt youuuu%

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