pr tactics to build a good reputation
TRANSCRIPT
PR TACTICS TO BUILD A GOOD REPUTATION.
A GOOD REPUTATION IS BUILT BY...
❤ Communicating your story ❤ A good User Experience❤ A rock star Design / Branding❤ Accessibility❤ The people behind the company ❤ CSR
The good thing: It’s all in your hands. Don’t let others control it.
PR IS...
❤ … not paid advertising❤ … more than just media relations❤ It is: Strategic Communications & Reputation Management
AVOID THIS!
❤ Communicating too fast, too soon and without a strategy❤ A story that is not engaging❤ Unengaging writing❤ Poor UX & Bad Design❤ Unclear and mismatched messages on different channels ❤ No reputation❤ Opinion leaders who won’t back up your story
IF YOU FAIL, THIS IS WHAT HAPPENS...
❤ First impression is ruined ❤ No interest for your organisation ❤ Not taken seriously ❤ Hard to get people’s attention back ❤ Expensive to find ways to get them back ❤ Media will cover what they see ❤ No reach, no growth
THE GOLDEN RULE IS...
❤ … so simple: ❤ Get your s*** together first:
❤ Build an innovative product, ❤ Write down a rebel brand story, ❤ Create a rock star design.
❤ So, no more excuse!
JUDGING NEWSWORTHINESS.
HOT: ❤ When you‘re actually
innovating (careful!) ❤ Products that are needed
to make our lives better.❤ Gossip & competition.❤ Insights & results. ❤ Success & failure. ❤ You!
NOT: ❤ That you exist. ❤ Your launch party. ❤ That you sell a product,
unless you‘re ❤ That you have a new coffee
machine.
GOALS TO CHASE.
❤ Make people fall in love with you, then they listen❤ Convince people that what you’re doing matters to the
world❤ It’s all about you: Who you are. Where you are from. What
you’re doing. Why you’re doing it.❤ Always deliver the promise
BE PATIENT.
❤ You don’t build a reputation overnight (unless it’s a 2 minutes of fame scenario)
❤ A solid PR strategy will help you get what you want: ❤ increase your valuation ❤ increase sales by word of mouth❤ build a reputation and trust ❤ engage influencers and customers
