Presentation 2

Stage one:

Inspiration & Preparation

Analysis of the situation‘Orientation’

Objectives

TimePlaceRoom

Context

Public

Subject

You

Situational analysis A What’s the subject?

What does the audience expect? Free or Prescribed? What’s your relation to the subject? Topical / relevant / funny / interesting?

What’s the purpose? To inform? / giving insight? / Thought-provoking? Affective / expressive / emotional To motivate / connect To influence / to persuade / to sell? Personal / Business / ‘Occasional’ Who is giving the assignment; what does he want? Priorities / focus

Why should you do this? Willing? / Able? Your credibility? Expert?

Situational analysis B What/who is your audience?

Who are they? (age, profession, knowledge level, social status) What do they want? (questions / motives / expectations What do they know already / do they want to know General attitude to the subject: +/-? What do they think of you?

Time, place and room? Morning / afternoon / evening Rural / city / far away Classroom/ hall / equipment

What’s the ‘Framework’? serial / a one-off? Panel discussion / debate Part of a course? Keynote speaker or ‘additional’? Starter / at the middle or at the end ?

Situational analysis A & BChoices & ‘The Blend’

Objectives

TimePlaceRoom

Context

Public

Subject

You

Choices:

What

How

Situational analysis The 6 W’s

What the topic? Why purpose? Whom public? Who speaker? Where place /

accommodation? When when?

>> which Way?

‘But’

Is there a better way? Someone better DVD Article Campaign ‘Twitter’ Training Book Video conferencing

Situational analysis‘Be Sharp’

‘Cut to the core’

Subject and core-target! &

‘For the time being’ message

The Inspirational stageExploration / Sources study

Brainstorming What do I know already? / What do I want to know better? Mind-mapping / associate / intuition

Private sources Articles / books / personal archive Friends / Network resources

Internet What makes sense?! Google / Wikipedia

Library Manuals / encyclopedias Magazines / Journals / DVD’s

Experts

Thought ProvokingDiverge <> Converge

Divergebrainstormingassociatecollect

ConvergeClassifyArrangeDeleteChoose

The essence / core’

What am I going to do? About What? What’s the purpose ? For Whom? In Which way? Where and when?

(Can I say it in a ‘slogan’ / one sentence?)