presentation about cotri's activities
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COTRI is the worldwide leading independent research institute for analysis, consulting and quality assessment relating to the Chinese Outbound Tourism market.TRANSCRIPT
The worldwide leading independent research institute for analysis, consulting and quality assessment relating to the
Chinese Outbound Tourism Market
www.china-outbound.comwww.chinatraveltrends.com
China Outbound Tourism Research Institute
www.china-oubound.comwww.chinatraveltrends.com
About us
COTRI was established in 2004 by its director Prof. Dr. Wolfgang Georg Arlt, a sinologist and tourism researcher with years of business and academic experience in Chinese tourism
Head office in Heide (Germany)
Branch in Beijing
Representatives in Mexico and Spain
www.china-oubound.comwww.chinatraveltrends.com
Our Partners
COTRI is a member of the Pacific Asia Travel Association (PATA) and the European Tour Operators Association (ETOA) and currently is in partnership with companies and organisations such as…
Dragon Trail Social Media & E-Marketing for the Chinese Travel Market
Chinese Outbound Travel and Tourism Market (COTTM)
Belle Tourism International Consulting
Amstar Mexico, Destination Management Company
Chinese Friendly International
www.china-oubound.comwww.chinatraveltrends.com
Our Services: TrainingCOTRI offers a wide range of services and products, we offer them according to your level of engagement with the market
Are You Ready? For International Chinese International Travellers Training Program
Raise your understanding
Improve your product
Win Chinese Travelers
An innovative and sustainable solution to disseminate knowledge about Chinese customers in your organisation or company
www.china-oubound.comwww.chinatraveltrends.com
Our Services: Training
Train-the-Trainer Program
Get the training
Be our partner and become COQ Expert
Get the rights to conduct AYR trainings in your country and implement COQ Label
Through our tailor-made workshops COTRI is looking for partner organisations to conduct the AYR Training Programs and guiding customers in the COQ Label process.
www.china-oubound.comwww.chinatraveltrends.com
Our Services: Consulting
China Tourism Check (CTC)A service from the WinChineseTourists Consortium between COTRI and Dragon Trail , which can offer you a full, simple and reliable 360° analysis of where you are in the Chinese Outbound market and what possibilities are available for you
Offline Media
Product
What the market
says about you
Online Media
• Your Product: Analysis of what you are selling or you want to sell to the Chinese Market
• Online Media: Analysis of your compay website or social media activities in Chinese or English
• Offline Media: Analysis of your printing material, fair stands, press releases in Chinese or English
• What they say: Analysis of Chinese Social media content of discussions about your product or similar ones
www.china-oubound.comwww.chinatraveltrends.com
Our Services: Consulting
COTRI Consulting PortfolioCOTRI makes available 35 years of experience with China and Chinese tourism for analysis and planning of products, marketing planning, market entry strategies, human resource development and related fields
Chinese Outbound Tourism Market Coaching (Semi-annual or annual)In order to give answers and find solutions for real experiences and questions while welcoming Chinese outbound travelers, COTRI offers coaching for the development of the Chinese tourism source market with a one-day coaching sessions every six or twelve months.
Chinese Outbound Tourism Statistics ResearchCOTRI can provide you with more specific data about Chinese Outbound Tourism Statistics and consumption in the main destinations all over the world
www.china-oubound.comwww.chinatraveltrends.com
Chinese Tourists Welcoming (CTW) Award
Since 2004 , COTRI organises the CTW Award during COTTM Fair in Beijing , recognised inside and outside China as the most important quality sign for the international Chinese outbound market, with wide coverage in print and electronic media.
Winners are entitled to membership in the CTW Award Winners Club, and can use CTW Award’s Logo
for their own marketing purposes
An international jury led by COTRI will declare the winner for each category
Applicants provide information about their products, services or projects related to the Chinese Market
www.china-oubound.comwww.chinatraveltrends.com
COQ Label
The China Outbound Tourism Quality Label (COQ Label) is established by COTRI to identify companies, organisations and destinations who offer such specific quality for Chinese visitors
All kind of tourist companies/institutions with the target group “Chinese Tourists”
Apply for being certified as COQ Host (5 ways)
The COQ Host enables the company/organisation as a COQ Candidate
Self Study On-line training programme
COTRI training programme
Are You Ready? For Chinese
International Travellers
Training Program by COQ Expert authorised by
COTRI
Grant by COTRI to experienced
practitioners
Apply for COQ Label and Gain Success in China Outbound Tourism Market
www.china-oubound.comwww.chinatraveltrends.com
Our PublicationsCOTRI boasts a wide portfolio of publications, including…
• Green Book of China’s Tourism 2011 China’s Tourism Development Analysis and Forecast – English edition
• Annual Report China Outbound Tourism Development (Versions 2009/2010 and 2011) – English Edition
• Are You Ready? For Chinese International Travellers. A Practical guide for Delivering Superior Service (Professional Module)
• COTRI Yearbook 2010 - China’s Outbound Tourism Development
www.china-oubound.comwww.chinatraveltrends.com
Our Clients: Market ResearchCOTRI has a wide experience helping all kind of companies and organisations in market research and product adaptation such as…
Wuppertal Marketing
InterhomeMexico City
Tourism Admin.
Brazil Ministry of
Tourism
Jamaica Ministry of
TourismTarsus Co.
Ministry of Economics of Schleswig -
Holstein
Ministry of Economics of Mecklenburg-Vorpommern
Flamenco Museum in
Sevilla
... and more
www.china-oubound.comwww.chinatraveltrends.com
Our Clients: Training SeminarsCOTRI has conducted successful seminars for companies and organisations aiming to train its staff for attracting and welcoming Chinese tourists…
Yearly Educational Programme at COTTM
Fair in Beijing
Seminar in Bussiness Breakfast
with Global Blue Retailers
Workshop for the
Transromanica Project
Train the trainer
workshop in Sevilla
Train the Trainer
workshop in Cancun
(Mexico)
www.china-oubound.comwww.chinatraveltrends.com
Contact us...
COTRI China Outbound Tourism Research Institute
Fritz-Thiedemann Ring 20 25746 Heide, Germany
www.china-outbound.com
+ 49 (0) 481 - 85 55 523+ 49 (0) 481 - 85 55 524
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