Presentation Main Title

5G World OSS & BSS Evolution for 5G

Plan

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5G & IoT challenges

Services Personalization by SPs

Connectivity Management future challenges

“Self Service” tool for IoT

PoC done at Alfa

5G & IoT challenges

With the rise of 5G, the market will force operators to launch many new products in a short TTM.

Operators need to open their network and service for SPs and enable them to provide self services with fast TTM and extreme flexibility

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SPs

Service providers Enterprises and industries

5G

Enterprise, industries and Service

Providers need to define specific and

dynamic products to enable services

for their clients or business

Plan

4

5G & IoT challenges

Services Personalization by SPs

Connectivity Management future challenges

“Self Service” tool for IoT

PoC done at Alfa

Personalization of services by SPs Problems, solutions, and opportunities

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Partners do not have

reach to our customer

data and analytics.

bundling partners services

with the operator

services/products (ex: music

app + 2GB data for $2)

Exposing customer

analytics and

metadata to partners.

Attract more partners,

and encourage

personalization.

Selling isolated

partners’ services is not

appealing to customers.

Leverage the sale of

operator products.

Creation of bundles

requires the operator

collaboration, with long

TTM

- Give partners access to the

product catalogue to create

new products.

- B2B storefront for partners to

purchase wholesale services.

Leverage the wholesale

market.

Create numerous products

with short TTM

many partners many

products cumbersome

user experience and

dissatisfaction

Partners to be able to

target the right segments

only.

Charging partners per user

click

new revenue + encourage

partners to build a solid BC

before launch + reduce

customer confusion.

Problems Solutions Opportunities

Personalization of services by partners Enabling Service providers to offer personalized products on the fly

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Product Catalog

User Store front

SP2 SP1 SPn

SP storefront

Service

providers

SLA and Policy enforcement

1000 TB data

10 million SMS

20 million voice minutes,

500 K subscriptions to mobile TV,

500 TB of mobileTV streaming

BSS

SP own

service

1- SPs purchase

bulk services from

Alfa

User Store front

3- SPs publish new bundled

services on their portal or

Alfa portal

4- Revenue sharing

users

4- Purchase

products

2- SPs bundle their

own services with Alfa

services using shared

accounts

Personalization of services by partners example: enabling SPs to offer free data access to their IMS services on the fly

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Alfa

MSDP

SP storefront

SPAS

SPAS

SPAS

3rd Party / SP

Product

Catalog

Charging System

Alfa Packet Core PCEF PCRF

Netflix +

XMB 3 Movies Tkt

SP creates an offer that

allows access to its

Application server only. Ex: 2GB access to Netflix + 3 movie

tickets

SP configures the IPs of its Application

servers on the product catalogue, which

automatically assigns a serviceID for it.

- Product Catalog will arm the traffic serviceID in an offer

attribute on Charging system

- Product Catalog will assign a serviceID to the flow (5 tuples)

on PCRF

Product published

on StoreFront

User purchase

product

Flow 5 Tuples

matching

Charging the consumption will be performed from the

prepaid shared account purchased by SP . (which might be

sold at a reduced price since it is limited to on AS only)

100MbNetfli

x

2Gb Netflix

3 Movies Tkt

Free (0$) 2$

1st lifecycle (3days) 2nd lifecycle (1 month)

User start consuming the

service

The operator can benefit from the wholesale of 1000TB to Netflix, from the display of Netflix product to the its customers, and from a revenue share per purchase of

each product published by Netflix (example: could be 5% of the $2)

SP offer can be

like:

Plan

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5G & IoT challenges

Services Personalization by SPs

Connectivity Management future challenges

“Self Service” tool for IoT

PoC done at Alfa

Connectivity Management Platform

9

UICC DB

& Data Model Self serve tool Automation Engine Statistics tool

Rate Plans requirements defer from an IoT application to another.

ex: per device type / per Geographical area / per shared account ….

Enterprises would have to refer to Operator

This will result in:

More Complexity for Operator to Support and Bill each Enterprise

Long Response Time for Enterprises

Long TTM for new IoT applications

Plan

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5G & IoT challenges

Services Personalization by SPs

Connectivity Management future challenges

“Self Service” tool for IoT

PoC done at Alfa

Solution: Enterprise self service tool for IoT

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Product Catalog

SLA and Policy enforcement

1000 TB data

10 million SMS

20 million voice minutes

BSS

1- Enterprises and Industries

purchase bulk services 3- Enterprise assign

bundles for devices

2- Define specific bundles

for devices

Enterprises and industries

Alfa Core PCRF

4- bundle rules enforced in BSS and

network

5- Device consume from Enterprise shared account

Connectivity Management Platform

Plan

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5G & IoT challenges

Services Personalization by SPs

Connectivity Management future challenges

“Self Service” tool for IoT

PoC done at Alfa

Components overview Product catalogue

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Product Catalog

Centralization/ Consolidation of

products

Channels will be automatically aware of the introduction

of new products

Products definition and channels Configuration will be performed using

decision trees

Eliminate software development work for

new products on subscription manager

and all channels

Product catalogue – Configuration drag and drop decision tree

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Products

P1

P2

Parameters

Param1

Param2

Conditions

≥

=

<

Param3

P3

Actions

Set Value

Activate

Send SMS

Events

Operations

Activation

Cancelation

Failure

P1

Activation

Param2

<

Get User Credits

Activate P3

Send SMS

False True

Set Value

Param3

200

Text…

Send SMS

Text…

Failure

Components overview Subscription manager

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Activation

Renewal

Product Upgrade -

Downgrade

Retrials

Notifications

Cancelation

Impact on TTM

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• Technical readiness for introducing new

products will be dramatically reduced

• No impact on channels

• Testing time will be reduced since no more

development is needed on the applications

Conclusion and results

5G and IoT require high demand for new personalized services.

The operator does not have the capacity to “personalize” products for hundreds of customer segments, hence the need for onboarding external partners.

Alfa is on the correct path for having an “agile OSS/BSS” to enable personalization.

Number of products is expected to increase by 8 folds in the first year after implementing the sought architecture.

TTM for new products will be shorter.

Introduction of new verticals in alfa’s portfolio.

ARPU will increase as a result of creating new value from on-boarding partners.

Overall Customer satisfaction will increase as a result of targeting their needs in a timely manner.

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Thank you

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