HINDUSTAN COMPUTER LIMITED

SOURCE OF DATA

1. PRIMARY DATA :-

The data which is collected fresh and for the first time and thus happen to be the original

one characteristic is called as the primary data.

2. SECONDARY DATA :- The data which is already collected by someone else

and which have been passed through the statistical process is known as the secondary

data.

HISTORY OF HCL

HCL Info systems Ltd is one of the pioneers in the Indian IT market, with its origins in 1976. For over quarter of a century, we have developed and implemented solutions for multiple market segments, across a range of technologies in India.

1976- Hindustan Computer limited (HCL) is born.

1977- Forms distribution alliance with Toshiba for copier & Notebooks.

1978- HCL Successfully ships in house designed micro-computer at the same time as Apple.

1983- Indigenously develops an RDBMS, a Networking OS & a client server architecture, at the same time as global.

1986- HCC Becomes the largest IT Company in India.

1989- Introduce fine grained Multiprocessor UNIX 3 yr a head of “sun& HP”

1991- HCL Hewlett Packard J. Develops Multi Processor UNIX of HP & Heralds HCLS entry

into contract R&D. 1994- Forges distribution alliances with

Ericsson Switches & Nokia cell Phone. 1997- HCL‟s R&D spinoff as HCL

Technology Mark advent info Software services.

2003. HCL Becomes the first company to cross the 1,00,000 unit Milestone in the Indian Desktop PC Market.

2004- HCL Technologies Get accorded by Meta Spectrum with leader status in off have out sourcing.

2005- JV with NEC, Japan -HCL Set up first Power PC Architecture design centre outside of IBM.

2006- HCL info system ties up with Apple for iPod distribution. -HCL Technologies sign largest over, software services deal with DSG.

ABOUT HCL ENTERPRISE:

HCL Enterprise is a US $ 5 billion leading Global Technology and IT enterprise that comprises two companies listed in India - HCL Technologies & HCL Info systems.

who operate from 23 countries including 500 points of presence in India. HCL has global partnerships with several leading Fortune 1000 firms, including leading IT and Technology firms.

CHAIRMAN AND MANAGEMENT PROFILE

AJAI CHOWDHRY CHAIRMAN & CEO

President and CEO in 1994. He was appointed the Chairman of HCL Infosystems in November 1999.

He has been conferred the DATAQUEST „IT Man of the Year 2007‟ Award amongst other awards.

1. J V RAMAMURTHY

Chief Operating Officer

2.SANDEEP KANWAR

CFO& EVP

3. HARI BASKARAN, GEORGE PAUL ,RAJEEV ASIJA, RAJENDER KUMAR

EVP

4.MCHANDRASEKARAN

Sr. VP

5. VIVEK PUNEKAR VP HR

MISSION STATEMENT:

"To provide world-class information technology so services to enable our customers to serve their customers better"

ALLIANCE & PARTNERSHIP

Intel, AMD, Microsoft, IBM, Bull, Toshiba, Nokia, Sun Microsystems, Ericsson, NVIDIA, SAP, Scan soft, SCO, EMC, VERITAS, Citrix, CISCO, Oracle, Computer Associates, Red Hat, Infocus, Duplo, Samsung and Novell.

PRODUCTS

HCL TOUCH 24 Hrs Round the clock service 7 Days a Week service Company Owned Direct service Lifetime Response Covering 4000 Towns Pick & Drop Service Regional Language support Green Repairs Pan India On Site Direct Company support SMS Call Logging Remote Support Facilities.

ABOUT SURVEY This presentation contains the findings arrived after detailed

analysis of the data received through filing questionnaires by the users of laptops at various areas of Dehradun. The study was also carried out to find the cause of the declining sales rate of these brands. We did many promotional activities and I went to various societies, corporate, schools and colleges for creating awareness.

The promotional activities like canopy shows and broachers distribution were carried out at main location near to the HCL Company. In this activity we have given live demo of laptop, desktop and mileap laptop to the end user i.e. the customers; this activity was mainly done in the Rajpur Road and Prem Nagar. Giving them demo, and brochures, and handling there queries regarding the Products.

OBJECTIVE To study the marketing strategies of HCL.   To find out the effectiveness of promotional

strategies of HCL.   To ascertain the impact of promotional activity on

purchase decision.   To find out the measures to boost up sales. To conduct promotional activity to boost sales of

HCL. To analyse the awareness among public about the

HCL products. To find out the reasons for low sales of the products.

  To conduct promotional activity in various places like

shopping malls, residential areas, corporate etc.

 

DATA ANALYSISBRAND PREFERENCE

24%

28%18%

20%

10%

HCLDELLSONYHPOthers

ARE YOU AWARE OF HCL PRODUCT & SERVICE?

92%

8%

YESNO

WHAT IS YOUR OPINION TOWARDS HCL PRODUCTS & SERVICES?

27%

46%

24%3%

Very GoodGoodSatisfactoryPoor

HAVE YOU HEARD ABOUT HCL TOUCH (24X7 SERVICE SUPPORT . 4000 CITIES)?

Yes No0

10

20

30

40

50

60

70

32

68

AFTER SALES SERVICES WHICH BRAND SERVICES IS THE BEST?

HCL DELL SONY HP Others0

5

10

15

20

25

30

2624

18 20

12

DOES THE PROMOTION HELP IN BETTER PRODUCT AWARENESS?

94%

6%

YesNo

WHETHER PROMOTIONAL ACTIVITY PROFITABLE/ BENEFICIAL TO YOU?

96%

4%

YesNo

HAVE YOU EVER PURCHASED ANYTHING DURING OR AFTER THE PROMOTION?

Always Sometimes Never0

10

20

30

40

50

60

70

80

17

74

9

DOES BRAND AMBASSADOR CREATE MORE VALUE IN THE PRODUCT?

AlwaysSometimes

Never

0

10

20

30

40

50

60

60

25

15

WHAT TYPE OF PROMOTIONAL ACTIVITY ATTRACTS YOU MORE & REQUIRED BY COMPANY?

Advert-isement (Paper,

TV)

Canopy & Road shows

Discounts Gifts/Lucky Draws

Broacher Distribution

0

5

10

15

20

25

30

35

40

45

39

16

42

24

7

HAVE YOU EVER IGNORED THE PROMOTIONAL ACTIVITY? WHY?

Always Sometimes Never0

10

20

30

40

50

60

18

34

48

WHERE THE PROMOTIONAL ACTIVITIES CAN BE EFFECTIVE AND GET MORE RESPONSE?

30%

34%

21%

8% 7%ShowroomsShopping MallsSociety/CorporatesInternetOther

WHAT IS YOUR OPINION TOWARDS “LESS PROMOTION MORE DISCOUNT?”

Strongly Agree Agree

DisagreeStrongly Disagree

0

10

20

30

40

50

60

24

54

166

FINDINGS

HCL is 32 yrs. old and the only Indian IT company among the entire IT giant like LG, Sony, HP, Lenovo.

The reason for low sales of the products was lack of promotional activities due to this most of the public was not aware of HCL products.

After using promotional tools I found that the prescription rate of the HCL‟s products was increased to a considerable extent.

HCL provides most economic Leaptop & Desktop in India At HCL DIGILIFE Store, one can get wide range of products such as Leaptops, Desktop, Mileaps, IPods, Cameras, Printers, Mobile phones, x-box, LCD TVs, Plasmas & Projectors, etc.  

 HCL is only company in India which provides service 24x7x365 (which is known as HCL TOUCH).

HCL Ltd is a national distributor for NOKIA Cells and Accessories, LCD TVs, Plasmas & Projectors, Apple IPods & Accessories, Kodak Camera, Canon printers, Microsoft software, X-box & Microsoft Accessories.

HCL has launched World's smallest laptop, i.e. Mileap x- series .

RECOMENDATIONS

The company should open exclusive showrooms for HCL Products and accessories in Dehradun.

A regular use of promotional tools should be done till the products get good exposure in the market.

Effective schemes should be launched to differentiate the products than others and to interact the customers.

The company should make tie-ups with more shopping malls and multiplexes for promotional activities.  

Customer makes their purchase decision before entering the shop it means that a customer decides which brand of laptop they want to buy.

THANK YOU