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BRUCE BIXLER

Everything You Didn’t Know About

LinkedIn: but need to know

A How To Guide

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Everything You Didn’t Know about LinkedIn: But you need to Know

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Channel’s you didn’t know about LinkedIn

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Everything you didn’t know about LinkedIn

Finding updates to share

Use you news sources

Go to Google and search for info

Use LinkedIn book Marklet

Click and drag Marklet to your toolbar at top of page

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Everything you didn’t Know

Sharing updates with connectionsLinkedIn Book MarkletShare with updatesShare with groups Share with individuals

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Complete New LinkedIn Profile/w Picture

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Did you know about LinkedIn Headlines

• Most people have a headline that simply states their position. But that doesn’t tell people why they should connect with you. It doesn't tell them how you add value, and it doesn't tell them how you can solve their company's problem.

• You need to learn how to set yourself apart. You need to prove that you are a thought leader. You need to show that YOU are the expert.

• Your Headline should include keywords, your picture, and your value and how you solve a companies problems

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Did you know about LinkedIn Current Position

• Current position is the second most heavily weighted keyword search area on your profile

• You must have a current title or you wont show up in search results

• Current title: (Your Specialty) at Additional Resources

• Current title: (Your Keyword) & Volunteer at St. Hubert’s

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Did you know about recruiter searches by Google

How do recruiters search on LinkedIn using keywords

Incomplete profiles on LinkedIn are ____ (Times) less likely to be viewed

Profiles without pictures are ____ (Times) less Likely to be viewed

site:linkedin.com (inurl:pub OR inurl:in) -intitle:directory “current * Process Engineer” “location * Minneapolis”

site:LinkedIn.com/in OR site:LinkedIn.com/pub "current * Mktg MGR" –inurl:dir

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Did you know about Current Job Titles

Marketing Mgr & Group Owner at (Group Name)

Marketing Manager at Self Employed

Marketing Manager at Entrepreneur

Marketing Manager at Additional Resource

Marketing Manager at Marketing Consulting

Marketing Manager at Independent Contractor

Marketing Manager at Marketing Resource

Marketing Mgr &Volunteer at Holy Family

Marketing MGR & Network Facilitator at Harper College

Marketing MGR & Group Facilitator at Job Search Circle

Marketing MGR & Accountability Leader at St. Hubert’s

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Did you know about Past Position Keywords

• Your past experience is the third most heavily weighted keyword search location on your profile

• Use the exact same keyword in all instances.

• If you have more than one position with that keyword the better for ranking.

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Did You Know about Summary KEYWORDS

• Add keywords to your LinkedIn Profile Summary Section

– Summary paragraph one should be about what you do your job and add keywords

– Summary paragraph two should show how you have added value to a previous employer tell a story (SAR) and add keywords

– Summary paragraph three with keywords how you will solve a companies problems use a story (SAR)

– 25% of searches are done by _____% LinkedIn population

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Did you know about Specialties KEYWORDS

• Add keywords to your LinkedIn Specialties Section

– Specialties is not a conversational section

– It is a GOOGLE SEO search term location

– All related keywords, separated by a comma

– Specialties is the 5th most heavily weighted area of Your LinkedIn profile.

– Every 60 seconds there are _____searches performed on LinkedIn

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Did you know about Keywords• Where keywords are located

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Did you know about Keywords• Where keywords are located

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Did you know about LinkedIn Professional gallery (Media)

Applications: Events, Amazon Reading List, Answers,the replacement for many of these applications is all in one handy dandy place called Your Professional Gallery.

I refer to it as The UVP (Unique Value Positioning)–because differentiating yourself from the rest of the pack, making yourself unique is one of the main objectives of a well-crafted LinkedIn profile. 

In your Professional Gallery you can share hyperlinks to various media, such as video, images, documents, and presentations. Most media file types are supported by this feature, but they must have a specific URL or web page.  Of course, the best place to send people is your website, but other good sites include You Tube, Google Docs, Scribd, and SlideShare. 

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Install URL’s

SlideShare Share ppt’s, presentations, and video, CV’s

You can view all of your connections ppt

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Did you know about LinkedIn Resume Builder

• Resume Builder

• Converts your LinkedIn profile to resume format

• LinkedIn through Google has resume builder

• There are 12 different styles of Professional resumes

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Did you know: Skills ENDORSEMENTScan be managed

• Skills (Keywords)

• You can add and remove

• You can manage

• You can show or hide

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Did you know: Skills ENDORSEMENTScan be managed

• Skills (Keywords)

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Did you know: Join Groups

• Choose 45 groups where your target people or companies are

• Join the 5 largest HR

groups

Your Specialty – – 10 to 15 groups

HR – 5 to 10 Largest LinkedIn

Groups

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Beginners Tip: Join 45 groups

• Groups allow you to connect to target people

• Groups allow you to message others in group

• Groups allow you to search for jobs

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Did you know : follow Companies

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Did you know about LinkedIn interests?

THANK YOUContact Information

BruceBix49@gmail.com

http://www.linkedin.com/in/brucebixler49

@BruceBixler49

Bruce Bixler