presented by: candice skinner candice m. skinner real ... · – has gained half of the big...

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Presented by: Candice Skinner Candice M. Skinner Real Estate, LLC 337.353.4272

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Page 1: Presented by: Candice Skinner Candice M. Skinner Real ... · – Has gained half of the big companies market share (14%) market share in FIVE years compared to companies that have

Presented by:Candice SkinnerCandice M.Skinner RealEstate,LLC

337.353.4272

Page 2: Presented by: Candice Skinner Candice M. Skinner Real ... · – Has gained half of the big companies market share (14%) market share in FIVE years compared to companies that have

• Myphilosophy– “Customer relationships areattheheartofwhatIdo.Ifyou

don’t feelthatI’vebuiltastrong relationship withyou bythetimewe’ve sold yourhome, thenIhaven’t donemyjob”.

• Ihave beeninandaround realestateformore than9years.• Ihave haveastrongbackground in propertymanagement.• Ihave beenamulti-million dollar Producer everyyearasan agent• Ihave beenaRealEstateBrokerforXyears• National Association ofRealtors Top“30Under30”• Featured onNational Association ofRealtors RealEstate

TodayRadio TalkShow• Memberof LeadingRECompanies oftheWorld• MemberofWorldWide EmployeeRelo Council

MyProfessional Experience

Page 3: Presented by: Candice Skinner Candice M. Skinner Real ... · – Has gained half of the big companies market share (14%) market share in FIVE years compared to companies that have

TheValueThe value and importance of real estate professionals has not changed!

• 88%of sellers used abroker oragenttosell their home*• 85%of sellers placed theirhome ontheInternetwith theassistance ofarealestate

agent*• Thetypical FSBOhome sold for$184,000 compared to$230,000 among agent

assisted home sales.

• Mymission statement– “Istrive tomake thesaleofyour home and allof theassociated activities free

ofstress, easytounderstand, andattimes, evenfun.Mygoalis toexceed yourexpectations andprovide youwithexceptional service throughout ourrelationship”.

*2013 NAR Profile of Home Buyers and Sellers

Page 4: Presented by: Candice Skinner Candice M. Skinner Real ... · – Has gained half of the big companies market share (14%) market share in FIVE years compared to companies that have

CandiceM.SkinnerRealEstate,LLC• Independent RealEstateBrokerage

– Hasflexibility totailor eachtransaction tofittheclient.– Offers less bigbusiness politics and straightforward approach toselling

your home.– Hasgainedhalfof thebigcompanies marketshare (14%)marketshare

inFIVEyears compared tocompanies thathavebeenopen for30+yearshaving only 20%!We areaggressive andgetyou theprice youNEED!!

– The#1Independent BrandinWest Central Louisiana.

Page 5: Presented by: Candice Skinner Candice M. Skinner Real ... · – Has gained half of the big companies market share (14%) market share in FIVE years compared to companies that have

WhatdoyougetwithCandiceM.SkinnerRealEstate,LLC?

StandardServices• MultipleListingService• LocalAdvertising• YardSign• RequiredPropertyDisclosures• CompetitiveMarketAnalysis• Realtor.com

CustomizedServices• NationalAdvertising• GLOBALReferralBase• ServicePledge• SocialMediaListings• VirtualTours• Trulia,Google,YahooandotherReal

Estatesites• LocalDistributionthroughcontacts

withincommunity• Leadingre.com

Page 6: Presented by: Candice Skinner Candice M. Skinner Real ... · – Has gained half of the big companies market share (14%) market share in FIVE years compared to companies that have

MarketingPlan

• Send “Just Listed” flyers highlighting your home tolocalarearesidents.

• Present your property atourweekly salesmeeting toTOPagents.

• Listyour property on ourcompany website including avirtual tour, slideshow andphotos of your home.

• Internetmarketing /banner on localwebsites

• Haveyour listing posted toother realestatesearchwebsites likeTrulia,Zillow, Realtor.com,Google andYahoo, thatreceivemillions of visitors.

• Send outelectronic notices about your home i.e.,eNewsletters and eCards.

• Provide local advertising

• Willmarketyour home totheTOP25agents inour areatonotify themyourhomehas comeonthemarkettoINCREASE selling potential

Page 7: Presented by: Candice Skinner Candice M. Skinner Real ... · – Has gained half of the big companies market share (14%) market share in FIVE years compared to companies that have

MarketingPlan,Continued

• Placecolorful flyers orbrochures describing your home nexttothe“forsale” sign.

• Introduceother unique marketing techniques appropriate foryour property.

• Enhanced listing display onRealtor.comsite tomake your property standout

– Video/virtual touron YouTube.com, Facebook.com,– Offer aHomeWarrantyprogram– Featureyour property on our personal website– Placeproperty onCraig ’s List,BooKoo, andother online classified websites for

maximum exposure.

Page 8: Presented by: Candice Skinner Candice M. Skinner Real ... · – Has gained half of the big companies market share (14%) market share in FIVE years compared to companies that have

TargetedLocalMarketing

• Inaddition tonational andGLOBALmarketingwewill have your propertymarketedon localsites such asBooKoo, Facebook, etc.

• DirectMail– JustListed cards andother targetedmailings

• E-Greetings – Online greetingcards directed topotential buyers

• MLS– Place your homewith thelocalMultiple Listing Service tomake itavailable toalllocalBrokers

• Hundreds ofpastclients moving soon

Page 9: Presented by: Candice Skinner Candice M. Skinner Real ... · – Has gained half of the big companies market share (14%) market share in FIVE years compared to companies that have

HomeBuyers• 92%of homebuyers used the Internetasatoolwhen searching forahomeand 50%usemobile

websites orapplications intheir home search*• 88%of homebuyers used arealestateagenttopurchase their home.*• 88%of homebuyers purchased theirhome through arealestateagentorbroker*• Thereareover245million users oftheInternetintheUSA**

– 29%of homebuyers firstlearned about thehome they purchased using theInternet*– 92%of firsttimehome buyers used theinternet asaninformation source inthehome buying

process*

*2014NARProfileofHomeBuyersandSellers**internteworldstats.com

Page 10: Presented by: Candice Skinner Candice M. Skinner Real ... · – Has gained half of the big companies market share (14%) market share in FIVE years compared to companies that have

ForSaleByOwner• Theshare ofhome sellers thatsold their homewithout assistance fromarealestateagentwasONLY

9%*• FSBO’s typically havealowermedian selling price $208,700 compared to$235,000.*• Typical agent-assisted home sale typically has13%higher sales pricethan thetypical FSBO sale*• 88%of sellerswereassisted by arealestateagentwhen selling theirhome*• 36%of agent-assisted home sales offered incentives toattractbuyerswhile only 27%of FSBO sales

offered incentives*• ONLY50%ofFSBOhome sellers marketed theirhome while 92%of homebuyers looked online during

theirhome search*

*2014NARProfileofHomeBuyersandSellers

Page 11: Presented by: Candice Skinner Candice M. Skinner Real ... · – Has gained half of the big companies market share (14%) market share in FIVE years compared to companies that have

Additionalexposureforyourlisting• GoogleTM RealEstate• Trulia.com• Yahoo! RealEstate• Hotpads.com• Openhouse.com• Frontdoor.com• Realtor.com• Youtube.com• Facebook.com• Zillow.com• Oodle.com• Postlets.com• Leadingre.com

Page 12: Presented by: Candice Skinner Candice M. Skinner Real ... · – Has gained half of the big companies market share (14%) market share in FIVE years compared to companies that have

CompetitiveMarketAnalysisEstablishingtheperfectpriceforyour

home!• RecentSales• Current Listings• Under Contract• Expired Listings

• How do you stack up against the competition?

• What will help your property sell faster?

• How much will you have after closing?

Page 13: Presented by: Candice Skinner Candice M. Skinner Real ... · – Has gained half of the big companies market share (14%) market share in FIVE years compared to companies that have

Candice SkinnerBroker

337.353.4272 cellCandice M. Skinner Real Estate, LLC