presentedby:pattieporter( practitioner's social … · blog#talkradio#...
TRANSCRIPT
Presented by: Pattie Porter
MY JOURNEY
“Enables others to advocate for your business through compelling content”
It is like a cocktail party. Listen then respond.
Source: HubSpot
Social Media is for Leads and Sales
Source: State of Inbound Marketing Report -‐ http://bit.ly/aewfHr
Social Media is for B2B and B2C
Source: State of Inbound Marketing Report -‐ http://bit.ly/aewfHr
SOCIAL NETWORKS
Internet-‐based tools for sharing and discussing information
Activities that integrate technology, social interaction, and the use of video, audio and pictures
Social networks include Facebook, Twitter, Ning, LinkedIn
Social Networking Benefits Build long-‐term relationships Expand networks fast Build credibility as an expert Connect to resources Create niche and grow Establish referral sources Create a follower base Provide value and share content Manage your brand
Blog Talk Radio The largest online social radio network
www.blogtalkradio.com
Register as a listener
Search topics and listen live or listen to archived shows
Get started: participate in BTR 101
Create a talk show page
Create a show schedule
Record live with phone & computer
BLOG TALK RADIO INFOGRAPHICS
Over 31, 295 radio shows on BTR Over 6.7 million listens Texas Conflict Coach launched April 2009
8,319 viewers 5,712 listeners Completed 39 shows
Twitter Facebook LinkedIn
TWITTER A live stream, social networking site using 140 characters at a time.
www.twitter.com
Create a Twitter Handle
Answer question: What’s happening now?
Start to follow people you like
Engage and reply
Drive people to valuable websites thru Retweets
TWITTER INFOGRAPHICS Twitter goes live on July 13, 2006 Over 105, 775, 710 registered users 45% male and 55% female users 45% are ages 18-‐34 and 38% are ages 35 and up Top 5 countries that Tweet
U.S., India, Japan, Germany, U.K., Peak days are Monday-‐Wednesday between hours of 11:30 – 4:30 pm
600 million search inquiries daily
Facebook A social networking site to reach out to and communicate with friends, family, and colleagues
www.facebook.com
Create a profile and a business page
Invite friends
Engage & reply
FACEBOOK INFOGRAPHICS
500 million active users Average of 130 friends Women get talked to more than men Women describe themselves more than men
LinkedIn A business-‐oriented social networking site
www.linkedin.com
Create a profile and share a resume
Engage in LinkedIn
Invite known people into your network
Have others introduce you to new connections
Recommend others and others recommend you
Sign up and participate in groups
LESSONS LEARNED GO SLOWLY
Choose 1-‐2 social networking sites to begin process
INVEST IN SOCIAL MEDIA COACH OR MENTOR
BUDGET YOUR TIME – ESTABLISH BOUNDARIES Turn off audible alerts Restrict text messaging alerts Schedule your social media time
USE MANAGEMENT TOOLS THAT SUPPORT POSTS TO MULTIPLE SOCIAL NETWORKING SITES Hoot Suite TweetDeck Seeismic
LESSONS LEARNED BE CONSISTENT IN YOUR MESSAGE
Create a personal brand by using the same name and picture in all the social network sites
Share a consistent, clear message about who you are Engage in a timely and frequent manner Do not exploit others – no sales pitches
STRATEGIES SIGN UP FOR SOCIAL MEDIA SEMINARS & WORKSHOPS
Free Tweetcamps and Podcamps Join Social Media clubs Attend Tweetups and Meetups Watch YouTube video tutorials of social media basics
FOLLOW SOCIAL MEDIA EXPERTS @mashable or @epodcaster or @LinkedInQueen
FOLLOW PR/MARKETING EXPERTS @sethgodins or @sueyoungmedia
STRATEGIES SHOW UP AND ENGAGE
BE AUTHENTIC…BE YOURSELF
RECOMMEND AND REFER OTHERES
AIM FOR QUALITY NOT QUANTITY ”It’s not about the numbers”
WEBSITE RESOURCES KnowEm http://www.knowem.com
Twitter 101 http://twitter.com/Twitter101
A Beginner’s Guide to Facebook http://www.techsoup.org/learningcenter/internet/page7430.cfm
Social Media & Marketing Video Tutorials http://www.capturetheconversation.com/tutorials/
RECOMMENDED BLOGS Hubspot Blog www.blog.hubspot.com
Mashable http://mashable.com Conflict Zen
http://conflictzen.com Mediation Channel
http://mediationchannel.com/about/about-‐diane-‐levin
www.conflictconnections.com
www.blogtalkradio.com/texas-‐conflict-‐coach
Twitter: txconflictcoach
Facebook: Patricia Porter
Facebook Business Page: Texas Conflict Coach
LinkedIn: Patricia Porter
E-‐mail: [email protected]