#pretotyping for product/market fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 pretotyping:...
TRANSCRIPT
![Page 1: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/1.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
#Pretotypingfor
Product/Market Fit
Leonardo Zangrando@lionzan
![Page 2: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/2.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
The Art of
Starting up a Company
is
Like the Art of
Human Flight
![Page 3: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/3.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
VERY DANGEROUS !
![Page 4: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/4.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
VID
lzn.me/flight
![Page 5: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/5.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
Which startup type is yours?
[] 1. I know it will work![] 2. how will it work?[] 3. NOW I know how
![Page 6: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/6.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
Technical Experiments
vs.
Business Experiments
![Page 7: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/7.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
What does
BUSINESS
Mean?
![Page 8: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/8.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
to create a Product,
deliver it to a Market,
and capture valuein the process
![Page 9: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/9.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
a PRODUCT
for
a MARKET
![Page 10: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/10.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
where do you wantto start from?
[] PRODUCT
[] MARKET
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@lionzan
#pretotyping
lzn.me/pmftalk v2.0
Before we spend timeand energy developing our
PRODUCT
we want to make sureit will have aMARKET
![Page 12: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/12.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
we aim to get to
PRODUCT / MARKET
FIT
![Page 13: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/13.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
<CHALLENGES>Faces CC-by-sa-Tim Simpson
![Page 14: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/14.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
“I knowthat there is demand
for this type of product”
![Page 15: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/15.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
“Asking customerswhat they want first,
stifles innovation”
![Page 16: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/16.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
“I know that if I buildwhat I am passionate about,
customers will come”
![Page 17: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/17.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
“If Ford asked his customerswhat they wanted, it wouldhave been faster horses”
![Page 18: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/18.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
“I build it and thenI will find a great salesperson
to sell it”
![Page 19: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/19.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
“So you say that I haveto change my product to
fit the market?”
![Page 20: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/20.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
Your Challenges now.
Shoot !
![Page 21: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/21.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
</CHALLENGES>Faces CC-by-sa-Tim Simpson
![Page 22: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/22.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
It's not just aboutchanging the product
![Page 23: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/23.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
It's not just aboutchanging the product
It's also about lookingfor the right market
![Page 24: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/24.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
It's not just aboutchanging the product
It's also about lookingfor the right market
Matching CC2.0-by-mikecogh
![Page 25: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/25.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
And yes,
getting to the right Marketis a key component
of a Product success.
![Page 26: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/26.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
a PRODUCT
for
a MARKET
![Page 27: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/27.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
“How do I knowI have achieved
Product / Market Fit ?”
![Page 28: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/28.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
It's whenyou have evidence that
your Customers(will) buy / useyour Product
![Page 29: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/29.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
2 ways to go about it
![Page 30: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/30.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
one - BIG - experiment
1. build it2. launch it
![Page 31: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/31.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
one - BIG - experiment
1. build it2. launch it
3. FAIL
![Page 32: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/32.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
MANY experiments
validate thatyour Customers(will) buy / useyour product
ASAP
![Page 33: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/33.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
MANY experiments
FAIL as much
as you canwithout risking
your (startup) life
![Page 34: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/34.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
There's no pointin developing a Product
before you knowthat someone will buy it
(i.e. that yourBusiness will work)
![Page 35: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/35.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
... unless you do itjust for the sake of it.
(and not evena pure artist does that)
on that, check lzn.me/art
![Page 36: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/36.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
“How can I learn whethermy Customers will buy
my Productbefore I have built it?”
![Page 37: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/37.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
[] Surveys[] Interviews[] Focus Groups
![Page 38: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/38.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
[] Surveys[] Interviews[] Focus Groups
![Page 39: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/39.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
Don't ASKLiterally
![Page 40: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/40.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
The only REALevidence
is Real-Life
![Page 41: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/41.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
<CHALLENGES>Faces CC-by-sa-Tim Simpson
![Page 42: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/42.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
“I have evidence that mynew social network
will work!FB proved that people like
to share stories online.”
![Page 43: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/43.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
“I know that they will like it !”
![Page 44: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/44.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
“All my friends told methat they would use it !”
![Page 45: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/45.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
“...and then it will go viral !”
![Page 46: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/46.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
</CHALLENGES>Faces CC-by-sa-Tim Simpson
![Page 47: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/47.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
We all know that80% of new products...
![Page 48: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/48.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0Blue Balloon CC-by-sa-Tim Simpson
FAIL
![Page 49: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/49.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
Whydoes an innovation
turn into a
FLOP ?
![Page 50: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/50.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
Failure inLaunch,Operations,Premises
![Page 51: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/51.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
Innovations faileven if perfectly
executed
![Page 52: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/52.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
![Page 53: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/53.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
Launch
Operations
![Page 54: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/54.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
Premises ?
![Page 55: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/55.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
Premises ?“If we build it,they will come”
![Page 56: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/56.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
There's no pointin developing a Product
before you knowthat someone will buy it
![Page 57: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/57.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
Make sure you are building the right “it”
beforeyou build it right
![Page 58: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/58.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
Especially ifvalidating the Market
costs just a fraction ofdeveloping the Product
![Page 59: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/59.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
Interact with Customersand measure
their real ACTIONSnot INTENTIONS
![Page 60: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/60.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
Back to the '80s
Public Domain
![Page 61: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/61.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
Problem:managers need
typists to write letters
The Typist CC-by-nc-nd AOK Library
![Page 62: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/62.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
IBM =typewriters &mainframes
IBM computer room CC-by-Richard Pluck
![Page 63: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/63.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
What ifwe built a
speech-to-text machine?
Retro Microphone CC-by-nc-sa Jordon Cooper
![Page 64: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/64.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
We can make itwork, and customerstold us they'd love it !
Heart CC-by-sa-Tim Simpson
![Page 65: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/65.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
Hold on,are we sure?
Let's runan experiment first
Experience CC-by-sa-Tim Simpson
![Page 66: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/66.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
Let's build amachine that “works”
Treadmill Bike Hack cc-by Frank Hebbert
![Page 67: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/67.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
Let's build amachine that “works”And have them use it
Faces CC-by-sa-Tim Simpson
![Page 68: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/68.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
The “working”machine is just a goodtypist behind the wall
Teletype machine C-by-nc-nd Providence public library
![Page 69: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/69.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
Will customerslike it ?
![Page 70: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/70.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0Eggs CC-by-sa-Tim Simpson
![Page 71: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/71.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
Pretotyping:
validating market interestand actual use
of a potential innovationby simulating
the core experiencewith the minimum
investment of time andresources
![Page 72: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/72.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
Pretotypingtechniques
Pinocchio Fake Door
Impersonator One-Night Stand Mechanical Turk MVP (via LeanStartup)
![Page 73: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/73.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
Pretotyping - the Book
download the pdf herepretotyping.org
orget it on Kindle (£0.77!!!)
lzn.me/alberto
![Page 74: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/74.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
Watch Out!
![Page 75: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/75.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
Don't expect...
to transforma loser in a winner
![Page 76: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/76.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
Don't expect...
to run just one testand get all the answers
![Page 77: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/77.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
Don't expect...
experiments-by-the-bookto fit your situation
![Page 78: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/78.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
DO expect...
to get creativein designing experiments
![Page 79: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/79.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
DO expect...
to spot a loserwith real-life data
![Page 80: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/80.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
DO expect...
to discover what you mighttry to change
![Page 81: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/81.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
DO expect...
to discover what you mighttry to change
be it the Productor the Market
![Page 82: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/82.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
<CHALLENGES>Faces CC-by-sa-Tim Simpson
![Page 83: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/83.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
“My business is different:without a Product it's
impossible to run any test !”
![Page 84: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/84.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
“My business is different:
I need critical mass !”
![Page 85: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/85.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
“My business is different:I can't risk to kill my imagewith a poor 'test' product !”
![Page 86: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/86.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
“My business is different:I can't afford to fail,
everybody will talk about it !”
![Page 87: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/87.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
“My business is different:
it won't work for me.”
![Page 88: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/88.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
</CHALLENGES>Faces CC-by-sa-Tim Simpson
![Page 89: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/89.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
STOP Making Excuses
to avoid interacting withyour Customers !
![Page 90: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/90.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
How did you plan to startmarketing and selling your
innovation ?
![Page 91: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/91.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0Funnel Wall CC-by-sergebystro
![Page 92: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/92.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
What stops youfrom trying
the first step now?
![Page 93: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/93.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
Or, what aboutputting your Product
in front of Customersin some other way?
![Page 94: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/94.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
...and maybe validate thatthey will want itbefore you have
all the production in place?
![Page 95: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/95.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
Check how crazya Pretotype can be
in this vid bydesign studio Upwell
![Page 96: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/96.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
VID
lzn.me/upwell
![Page 97: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/97.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
Be creative !
![Page 98: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/98.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
Have fun !
![Page 99: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/99.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
Learn aboutyour market !
![Page 100: #Pretotyping for Product/Market Fit · @lio nza n #pre toty ping lzn.me/pmftalk v2.0 Pretotyping: validating market interest and actual use of a potential innovation by simulating](https://reader033.vdocuments.net/reader033/viewer/2022042221/5ec70bf430facf59aa627cd2/html5/thumbnails/100.jpg)
@lionzan
#pretotyping
lzn.me/pmftalk v2.0
And get toProduct/Market Fit !