print media analysis september 2015 from pakistan region
TRANSCRIPT
Print MediaMonthly Report September
2015
Analysis: Mediatrack Pakistan
About the Report: This report doesn’t includes classified ads, Job opportunities, Tender, Condolence, and Notices. Mediatrack monitor the data from all major Publications of Karachi, Lahore, Islamabad Hyderabad & Multan regions.
For Magazines and Digest all type of advertisement monitored. 30+ Weekly, Monthly Bio Monthly Magazines and Digest monitor for this study.
Analysis are based on Publications and Magazines spending combine. Sunday Magazines of Publications are merged with Publications.
About Mediatrack:Mediatrack is Brand of the year awarded ISO 9001 certified company imaged in TV, FM, Print and Out of home media monitoring for Pakistan and Afghanistan.
About the Report
TOP 20 CATEGORIES by spend % Share
CO
NS
TRU
CTI
ON
INS
TITU
TES
GO
VT
OF
PU
NJA
B
BA
NK
S
FED
ER
AL
GO
V-
ER
NM
EN
T
SE
CU
RIT
Y S
ER
VIC
ES
GO
VT
OF
SIN
D
GA
RM
EN
TS
BE
AU
TY S
OA
PS
CH
AIN
STO
RE
S
FILM
S /
DR
AM
AS
CO
RP
OR
ATE
IMA
GE
WA
TCH
ES
/CLO
CK
S
MO
BIL
E P
HO
NE
SE
TS
LUB
RIC
AN
TS
RA
ZER
S
HO
SP
ITA
LS
SH
OP
S
INS
UR
AN
CE
CO
M-
PA
NIE
S
AIR
LIN
ES
18.4%
16.3%
9.1% 8.7% 8.6%
3.7%2.9%
1.6% 1.6% 1.3% 1.2% 1.1% 1.1% 1.1% 1.0% 1.0% 1% 0.9% 0.8% 0.8%
TOP 20 PLAYERS by spend% Share
GO
VE
RN
ME
NT
OF
PA
KIS
TAN
GO
VE
RN
ME
NT
OF
PU
NJA
B
ZAA
MIN
GR
OU
P
ISP
R
BA
HR
IA T
OW
N
MC
B B
AN
K
DH
A
TRE
ET
CO
RP
OR
ATI
ON
GO
VE
RN
ME
NT
OF
SIN
DH
ALL
IED
BA
NK
CG
D L
AH
OR
E
UR
BA
N D
EV
ELO
PE
RS
SO
NE
RI B
AN
K
ME
TRO
CA
SH
& C
AR
RY
HA
BIB
BA
NK
STA
R M
AR
KE
TIN
G
HE
C
SA
MS
UN
G E
LEC
TRO
NIC
S
PR
IVA
TE S
CH
OO
LS A
SS
OC
I-A
TIO
N
PU
NJA
B G
RO
UP
OF
CO
LLE
GE
10.8%
5.4%4.9%
3.7% 3.7%
2.3% 2.1% 2% 1.8% 1.5% 1.4% 1.4% 1.2% 1.1% 1.1% 1% 1% 0.9% 0.9% 0.9%
TOP 20 BRANDS by spend% Share
FAZA
IA H
OU
SIN
G S
CH
EM
E
ISP
R
GO
VT
OF
PA
KIS
TAN
MIN
ISTR
Y O
F A
GR
ICU
LTU
RE
BA
HR
IA T
OW
N
FBR
MC
B B
AN
K
GO
VE
RN
AM
EN
T O
F P
UN
JAB
DH
A O
AS
IS K
AR
AC
HI
SIN
DH
INFO
RM
ATI
ON
MIN
ISTR
Y
FILM
BA
LCO
NY
99
AP
AR
TME
NTS
ME
TRO
CA
SH
CA
RR
Y
HE
C
SA
MS
UN
G G
ALA
XY
NA
TIO
NA
L TE
STI
NG
SE
RV
ICE
S
PR
IVA
TE S
CH
OO
L A
SS
OC
IATI
ON
ALL
IED
EX
PR
ES
S
PU
NJA
B G
RO
UP
OF
CO
LLE
GE
EX
CIS
E &
TA
XA
TIO
N D
EP
4.9%
3.7%
2.7%2.4%
2.1% 2% 1.9% 1.6% 1.3% 1.1% 1.1% 1% 1% 0.9% 0.9% 0.9% 0.9% 0.9% 0.9% 0.8%
TOP 10 URDU PUBLICATIONS % Share of spend
JAN
G
DA
ILY
EX
PR
ES
S
NA
WA
-E-W
AQ
T
DA
ILY
DU
NY
A
KH
AB
RA
IN
DA
ILY
NA
I BA
AT
DA
ILY
KA
WIS
H
DA
ILY
AU
SA
F
DA
ILY
MA
SH
RIQ
DA
ILY
PA
KIS
TAN
38.6%
18.7%
14.3%
9.9%7.2%
3.8%1.9% 1.7% 1.2% 1.0%
TOP 10 ENGLISH PUBLICATIONS % Share of spent
DA
WN
NE
WS
THE
NE
WS
DA
ILY
TIM
ES
EX
PR
ES
S T
RIB
UN
E
BU
SIN
ES
S R
EC
OR
DE
R
THE
NA
TIO
N
PA
KIS
TAN
TO
DA
Y
PA
KIS
TAN
OB
SE
RV
ER
THE
FR
ON
TIE
R P
OS
T
34.5%
22.2%
10.6% 10.4% 9.1%
4.9% 4.4% 3.8%
0.1%
PAGE WISE ANALYSIS% Share of spent
Back Page 15%
Front Page23%
Back inside
2%Front inside8%Panel
1%
Inside51%
REGION WISE SHARE% Share of spent
Hyderabad1%
Islamabad26%
Karachi37%
Lahore30%
Multan6%
Publications vs Magazines% Share of spent
Magazines7%
Publications93%
Sunday Monday Tuesday Wednesday Thursday Friday Saturday0
5
10
15
20
25
30
Day wise Advertising Trend% Share of spent
HUAWEI MOBILE1% Q MOBILE
10%
SAMSUNG GALAXY83%
ZHONGXING TELECOM5%
HANDSET Category % Share of spent
INSURANCE Category % Share of spent
EFU LIFE78%
ASIA INSURANCE7%
EFU GENERAL 5%
NEW JUBILEE 5%
ADAM JEE INSURANCE3%
UNITED INSURANCE1% STATE LIFE BIMA
1%
TEA Category % Share of spent
NUTRI SLIM TEA3%
GINSENG GREEN TEA
48%
ZAIQA GOLD TEA26%
TETLEY GOLD TEA13%
PRIME MIXTURE TEA9%
STANDARD DUST TEA1%
MILAN DUST TEA1%
PAINT Category % Share of spent
HAPPILAC PAINT55%
BRIGHTO PAINTS34%
SPARCO PAIN
T7%
MASTER PAINT2%
SILKY PAINTS1%
For Quires :
Postal Address :mediatrack House | E107, Block B, Gulshan-E- Jamal, Rashid Minhas Road off Shahrah-e-Faisal, Karachi-Pakistan
Phones/Faxes Phone: +9221-34583302 -3Fax: +9221 34576659
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