product camp 2009 pres pca09
DESCRIPTION
"Leveraging Current Events for Product Design and Marketing" by Bill Solominsky Presentation for ProductCamp Austin summer 2009. Notes to slides can be found at http://www.solominsky.com/productcamp-austin-summer-2009/TRANSCRIPT
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August 15, 2009
Leveraging Current Events for Product Design and MarketingBill Solominsky
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Contact and Background
Twitter - @solominsky Hashtag - #pca09lce
Electrical and Computer Engineering – CMU MBA - UT
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Definition and Examples
“contemporary happenings of significance, usually covered in the news” - wikipedia
One-time Event Recurring Tragic
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Product Design
Timing
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Product Design
Timing Market Research
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Product Design
Timing Market Research Development
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Product Design
Timing Market Research Development Pricing
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Marketing
Memory
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Marketing
Memory Press
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Marketing
Memory Press Grass Roots
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Take Aways
Tragic Events Evolve into sustainable business
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Thank You PCA Sponsors!