product canvas step-by-step
TRANSCRIPT
PRODUCT INNOVATION USING CANVAS. A STEP-BY-STEP GUIDE.
Product Idea Capture and validate ini2al assump2on
By Giulio Rooggero CC 3.0 -‐ Work derived by Roman Pichler work h>p://www.romanpichler.com/blog/agile-‐product-‐innovaCon/the-‐product-‐vision-‐board CC 3.0
Product vision
Business model canvas
Product canvas
Define the business model
Define the product features
Introduc2on
Crea2on and refinement of the product backlog can be achived in different ways. Roman Pichler, in is post originally wriBen in Jul, 16 2012 -‐ hBp://www.romanpichler.com/blog/agile-‐product-‐innova2on/the-‐product-‐canvas , has proposed a really interes2ng approach: use canvas to create and share product vision and product backlog crea2on and refinement. I used this approach for a while with cool results. These slides are a step-‐by-‐step introduc2on of the tool. Please send me feedbacks to correct and improve it! You can use these slides under Crea2ve Commons ABribu2on-‐ShareAlike 3.0 Unported License.
Product Vision Board – Ini2al assump2ons
Vision Statement
Who is for? Needs TOP Features Business expectations
Write in one sentence the aim of the product
What are the needs that this product will sa4sfy?
List of main features of the product
What are the values that this product will generate for the company? Values can be profit, market share, cost saving, improve KPIs and so on..
Barriers Impediments to sa4sfy these needs
Impediments to reach these values
Who is out?
List eventually who is not the target
barrieRs
List people who are the target of the product. People may be cutsomers, end-‐users, internal users … all stakeholders that will are impacted by the product. Use roles to iden4fy them
Product Canvas – Create the product backlog
Vision Statement
personas How personas live the product User stories
Write in one sentence the aim of the product
Describe how the various personas interact with the product sa4sfying their needs.
Detailed features of the product backlog
epics High level main features of the product
Name Product or Service name
name backgrou
nd
need
s
name backgrou
nd
need
s
name backgrou
nd
need
s
Ac2on 1 Ac2on 2
Ac2on 3
Ac2on 1 Ac2on 2
Ac2on 3
constrains External constrains
design Visual design
Product Canvas Insights from User feedbacks
Product increment
or MVP
ON THE BASE OF THE PRODUCT CANVAS A CONTIUNUOUS LEARNING CYCLE LIVE.
Step-‐by-‐step example* – The Home App
Show on a mobile status
of home
Product Idea
*derived by a real use case
Product vision
Vision Statement
Product Vision Board – Ini2al assump2ons
Provide a mobile applica4on to monitor and control home
Vision Statement
Who is for?
Housedold Private guards Parents
Product Vision Board – Ini2al assump2ons
Provide a mobile applica4on to monitor and control home
Vision Statement
Who is for?
Housedold Private guards Parents
Product Vision Board – Ini2al assump2ons
Provide a mobile applica4on to monitor and control home
Who is out?
Foreign
Vision Statement
Who is for?
Housedold Private guards Parents
Product Vision Board – Ini2al assump2ons
Provide a mobile applica4on to monitor and control home
Who is out?
Foreign
Needs
Know if there are problems at home Control device remotely Be alerted immediately if cri4cal events happen
Vision Statement
Who is for?
Housedold Private guards Parents
Product Vision Board – Ini2al assump2ons
Provide a mobile applica4on to monitor and control home
Who is out?
Foreign
Needs
Know if there are problems at home Control device remotely Be alerted immediately if cri4cal events happen
Barriers Usability Real4me
Vision Statement
Who is for?
Housedold Private guards Parents
Product Vision Board – Ini2al assump2ons
Provide a mobile applica4on to monitor and control home
Who is out?
Foreign
Needs
Know if there are problems at home Control device remotely Be alerted immediately if cri4cal events happen
Barriers Usability Real4me
TOP Features
Show current events Filter events Show video of home Localize an event Manage an event Browse events history
Vision Statement
Who is for?
Housedold Private guards Parents
Product Vision Board – Ini2al assump2ons
Provide a mobile applica4on to monitor and control home
Who is out?
Foreign
Needs
Know if there are problems at home Control device remotely Be alerted immediately if cri4cal events happen
Barriers Usability Real4me
TOP Features
Show current events Filter events Show video of home Localize an event Manage an event Browse events history
Business expectations
Sell more home automa4on systems Reduce the cost of home automa4on system because it is no more need of fix panels Increase market share with a cool product
Vision Statement
Who is for? Needs TOP Features Business expectations
Know if there are problems at home Control device remotely Be alerted immediately if cri4cal events happen
Show current events Filter events Show video of home Localize an event Manage an event Browse events history
Sell more home automa4on systems Reduce the cost of home automa4on system because it is no more need of fix panels Increase market share with a cool product
Barriers Usability Real4me
Reliability Trust
Who is out?
Foreign
barrieRs
Housedold Private guards Parents
Product Vision Board – Ini2al assump2ons
Provide a mobile applica4on to monitor and control home
Product canvas
Vision Statement Provide a mobile applica4on to monitor building status Name The Home App
Product Canvas
personas
gianni
40 years old Single Tech expert Private guardian of the house
Be alerted of cr2cal problems Ack event
Product Canvas
Vision Statement Provide a mobile applica4on to monitor building status Name The Home App
Vision Statement Provide a mobile applica4on to monitor building status Name The Home App
Product Canvas
personas
gianni
40 years Single Tech expert Private guardian of the house
Be alerted of cri2cal problems Ack event
Vision Statement Provide a mobile applica4on to monitor building status Name The Home App
Product Canvas
personas
gianni
40 years Single Tech expert Private guardian of the house
Be alerted of cri2cal problems Ack event
anna
Monitor home Visualize video
35 years Married Accurate Wife and owner of the house
Vision Statement Provide a mobile applica4on to monitor building status Name The Home App
Product Canvas
personas
gianni
40 years Single Tech expert Private guardian of the house
Be alerted of cri2cal problems Ack event
anna
Monitor home Visualize video
35 years Married Accurate Wife and owner of the house
jean
65 years Re2red Dad of anna
Fix a problems when anna is in vaca2on
Vision Statement Provide a mobile applica4on to monitor building status Name The Home App
Product Canvas
personas
gianni
40 years Single Tech expert Private guardian of the house
Be alerted of cri2cal problems Ack event
anna
Monitor home Visualize video
35 years Married Accurate Wife and owner of the house
jean
65 years Re2red Dad of anna
Fix a problems when anna is in vaca2on
Alert! Check
Ack
How personas live the product Describe how the various personas interact with the product sa4sfying their needs.
Vision Statement
personas How personas live the product
Provide a mobile applica4on to monitor building status
Describe how the various personas interact with the product sa4sfying their needs.
Name The Home App
gianni
40 years Single Tech expert Private guardian of the house
anna
jean
Alert! Check
Ack
Be alerted of cri2cal problems Ack event
35 years Married Accurate Wife and owner of the house
Monitor home Visualize video
65 years Re2red Dad of anna
Fix a problems when anna is in vaca2on
Product Canvas
Vision Statement
personas How personas live the product
Provide a mobile applica4on to monitor building status
Describe how the various personas interact with the product sa4sfying their needs.
Name The Home App
gianni
40 years Single Tech expert Private guardian of the house
anna
jean
Alert! Check
Ack
Be alerted of cri2cal problems Ack event
35 years Married Accurate Wife and owner of the house
Monitor home Visualize video
65 years Re2red Dad of anna
Fix a problems when anna is in vaca2on
Product Canvas
Problem Check
Solve
Vision Statement
personas How personas live the product
Provide a mobile applica4on to monitor building status
Describe how the various personas interact with the product sa4sfying their needs.
Name The Home App
gianni
40 years Single Tech expert Private guardian of the house
anna
jean
Alert! Check
Ack
Be alerted of cri2cal problems Ack event
35 years Married Accurate Wife and owner of the house
Monitor home Visualize video
65 years Re2red Dad of anna
Fix a problems when anna is in vaca2on
Product Canvas
Problem Check
Solve
epics Events History Single event Control devices Video No4fica4on
Vision Statement
personas How personas live the product
Provide a mobile applica4on to monitor building status
Describe how the various personas interact with the product sa4sfying their needs.
Name The Home App
gianni
40 years Single Tech expert Private guardian of the house
anna
jean
Alert! Check
Ack
Be alerted of cri2cal problems Ack event
35 years Married Accurate Wife and owner of the house
Monitor home Visualize video
65 years Re2red Dad of anna
Fix a problems when anna is in vaca2on
Product Canvas
Problem Check
Solve
epics Events History Single event Control devices Video No4fica4on
design
Vision Statement
personas How personas live the product
Provide a mobile applica4on to monitor building status
Describe how the various personas interact with the product sa4sfying their needs.
Name The Home App
gianni
40 years Single Tech expert Private guardian of the house
anna
jean
Alert! Check
Ack
Be alerted of cri2cal problems Ack event
35 years Married Accurate Wife and owner of the house
Monitor home Visualize video
65 years Re2red Dad of anna
Fix a problems when anna is in vaca2on
Product Canvas
Problem Check
Solve
epics Events History Single event Control devices Video No4fica4on
design
constrains Real4me
Vision Statement
personas How personas live the product
Provide a mobile applica4on to monitor building status
Describe how the various personas interact with the product sa4sfying their needs.
Name The Home App
gianni
40 years Single Tech expert Private guardian of the house
anna
jean
Alert! Check
Ack
Be alerted of cri2cal problems Ack event
35 years Married Accurate Wife and owner of the house
Monitor home Visualize video
65 years Re2red Dad of anna
Fix a problems when anna is in vaca2on
Product Canvas
Problem Check
Solve
epics Events History Single event Control devices Video No4fica4on
design
constrains Real4me
User stories
Vision Statement
personas How personas live the product User stories
Provide a mobile applica4on to monitor building status
Describe how the various personas interact with the product sa4sfying their needs.
epics Events History Single event Control devices Video No4fica4on
Name The Home App
gianni
40 years Single Tech expert Private guardian of the house
anna
jean
Alert! Check
Ack
Problem Check
Solve
constrains Real4me
design
Be alerted of cri2cal problems Ack event
35 years Married Accurate Wife and owner of the house
Monitor home Visualize video
65 years Re2red Dad of anna
Fix a problems when anna is in vaca2on
Product Canvas
REAL EXAMPLE OF PRODUCT CANVAS ON WHITE BOARD
PRODUCT CANVAS DURING “AGILE: THE BOARD GAME” SESSION
… AND THE FINAL RESULT
OTHER EXAMPLES DURING THE GAME…
OTHER EXAMPLES DURING THE GAME…
This is not the end …
… is just the begin of your journey! Canvas is not only a board; Agile is not only Vision. Be curios, respect people and improve, always!
Credits V0.1 – alpha
by Giulio Roggero – Crea2ve Common 3.0 BY-‐SA License – hBp://www.isolasocware.it -‐ hBp://www.intre.it [email protected] hBp://it.linkedin.com/in/giulioroggero hBps://twiBer.com/giulioroggero
Work inspired by great slides and posts wriBen by Roman Pichler work h>p://www.romanpichler.com/blog/agile-‐product-‐innovaCon/the-‐product-‐vision-‐board Graphics elements by Emanuele Mantovani -‐ hBp://emanuelemantovani.com/