product driven engineering & engineer driven product at taxify
TRANSCRIPT
Product Driven Engineering& Engineer Driven Product
at TaxifySeptember 2017 Julia Kramarenko
Founded by 3 Estonians in 2013
Markus Villig
Founder & CEO
Best Young Entrepreneur of Estonia
2016 (23)
Oliver Leisalu
Founder & CTO
MSCS & 10 years tech experience
Martin Villig
Expansion Manager
Manager at Skype and Fortumo
Who?
What do we do?
Our motto:
Become the best way to move in cities!
830 Million Hours WastedPeople commute 30 minutes a day.Most of that time is unproductive.
Millions of Parking Spaces
30% of global CO2 from transport.
Product obsession
- Visibility, motivation
- How business is doing?
- What is our strategy for the week/month?
- CEO answers questions
- Market overview, KPIs
- Maintain company culture
- What other folks are doing?
- Why do we keep doing this?
Weekly all hands meeting:
Data driven - KPIs and statistics
How do we build our product?
- Use ready, maturesolutions instead of writing your own bicycle.
- Never trade long term benefit for a short term gains
- Design reviews
- Constantly improve your infrastructure
- Maintain code quality
- Strong leadership, ownership and independence drives collaboration
What are we building?
Android Client
Android Driver App
iPhone Client
iPhone Driver App
Dispatcher Dashboard
VOIP integrations
...
Taxi company Dashboard
Windows Phone client
Admin
Web app client
Driver portal
HTTPS protocol
Controller
Business layer
Database
Other services and apps
Microservice
Monitoring!
Payments & Fraud prevention
Add a card oncePay after each ride
Relationship graph
7 users
4 phones
Upfront payments
Why?- Better user experience- More stable, predictable revenue for
drivers -> happier drivers- Significant fraud risk reduction
How?- Implement estimations first- Analyse data- Prepare payments system
Hire great engineers!
- Technical skills- Focus on leadership skills- Product and customer obsession- Motivation- International teams win - hire globally.
