taxify startup story & growth challenges - may 2016
TRANSCRIPT
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Disruption in taxi industry
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Martin Villig● Entrepreneur, 15 years in IT/Startups● Education: Estonian Business School● Started & sold 1st Co during university● Worked at Tallinn & OMX Baltic Stock
Exchange, Skype, Fortumo, ...● Co-Founder: SLC, Garage48.org, HUB● Co-Founder & Expansion Manager Taxify● http://twitter.com/waldec
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Challenging start-up in 2013
● Funding: Enterprise Estonia vs family (FFF)● Freelance developer: prototype in 3 month● Street sales to “pessimistic” taxi drivers● Early adopter customers, bugs in apps● Oliver joined as main Developer – Sept ‘13
o New product re-write within 1 month
● Good growth since October ’13
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Reliable and Affordable Rides
Get a ride at a tap of the button● Verified drivers● Electronic payments
● Taxify in Riga: 350 cars○ Avg pickup 5 minutes○ Avg ride 5.3 EUR○ 35% card payments
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Taxify 2013-2015
● Started from Tallinn● Leader in Baltics● Now in 10 countries● +500,000 clients● 10,000 Drivers● Growth 10-20% MoM
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From 0 to Estonian market leader in 16 month
How? Quality rides at affordable prices● Availability of good cars● 4.5 min rating● Language check
Save taxi companies from “UBERification”
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Strict Quality Standards● Verified Drivers
o Criminal records, Language checko Service quality training
(driving, safety, payments)
● Very Good Carso Max 10 years, good conditiono Mid-size sedan/wagon
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2-way Feedback
• 1-click feedback after ride• Riders rate Drivers• Drivers rate Riders
● Min rating 4.5 stars● We handle ALL ratings below 3 stars● Taxify refunds when driver cheating
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Taxify for Business● Baltic: Riga, Vilnius, Tallinn ● 3500 Cars = Fastest pickup● No hassle, monthly billing● Support: Account Manager
● Join - taxify.eu/business 10€6€
PremiumTaxi Co.
TaxifyBusiness
-40%
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Demand changes 15xAvg taxi drives 50 hours a weekRidesharing driver 7 hours week
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Ridesharing - Future of TransportPrivate individuals offering rides to private people, orders made via mobile applications. Started from US, spreading fast in Europe and Asia.
● Every driver passes background & car check● Fixed prices, no cheaters, rating system● Flexible job opportunities for thousands● Cars idle 23h/day, traffic jams, ...
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Ridesharing pilots in Baltics● Ridesharing drivers don’t have “bad taxi” habits● Drivers: Estonia 500, Lithuania 250, Latvia 75● Average rating 4.86, much higher than taxis
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Ridesharing in Baltics● Law changes in EE & LT Parliament● Rally: who gets 1st country to
legalize ridesharing in Europe?● Taxify in dialogue with Latvian
authorities to define new regulation● Estonian President T.H. Ilves:
“Estonia is looking for a solution instead of prohibiting a new form of business”
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Growth challenges for Taxify● How to innovate outside of current laws?
- Drivers & Riders like ridesharing. No laws yet.
● 1st mover advantage- Win max number of cities & clients
● How to hire best talent? - People make growth, not products
● Unfair competition :)- Finland & Lithuania
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Testing multi-platform apps
• Releasing to hundreds of thousands of live users is RISKY
• Android vs iOS vs Windows Phone• Internal Alpha testing, Devices• Beta testing, Devices & Locations• Gradual rollout
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Become a ridesharing driver● Earn up to €15/hour● Your own car, max 10Y old● Min 3 year driving license● Work whenever you want● Invite friends - referral bonus
● Sign up today: http://partners.taxify.eu
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Thank you. Questions?
Martin VilligCo-Founder
[email protected]+372 508 4461
twitter.com/waldec
Use promo code:MARTIN
to get your 1st ride free (€5)