product owners – the unicorns of agile
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Product Owners Unicorns of Agile
Ville Ruuskanen
@_wjr_
A tale about fantastic creatures called product owners
Agile? You need a Product Owner!
In most cases; if you are going to be Agile you need a product owner
Ok, no problem, let's get one
What should it do and what should it be actually?
Understands customers
Product vision
Communicates status
Domain knowledge
Decision maker
You google it up or open a book
Understands customersHas clear visionKnows the domainMakes decisions
Understands customers
Product vision
Communication proxy
Accepts deliverables
Available
Empowered
Communicates status
Prioritizes
Domain knowledge
Decision maker
Maximizes ROI
Release planning
Budget
There's more
Maximizes ROIProduct visionIs empoweredIs available
Understands customers
Product vision
Communication proxy
Accepts deliverables
Available
Empowered
Communicates status
Prioritizes
Domain knowledge
Decision maker
Maximizes ROI
Release planning
Maintains product backlog
Business goals
Participates plannings, daily standups etc.
Steers the project
Roadmap
Budget
Coordinates product launch
And even more
Understands customers
Product vision
Communication proxy
Accepts deliverables
Available
Empowered
Communicates status
Prioritizes
Domain knowledge
Decision maker
whatever is necessary to build the best product possible
Maximizes ROI
Release planning
Maintains product backlog
Business goals
Participates plannings, daily standups etc.
Steers the project
Roadmap
Budget
Coordinates product launch
Whatever necessary
All this and more, only one person required!
All this and only one person needed
It's especially forbidden to have multiple persons
Like having a Unicorn
So, this is what you want..
Now you know what you want, the perfect product owner
..but this is what you get
Close enough, right?
Now we can say that we have a Unicorn, a Product Owner
Why can't I have a Unicorn?
Lack of training?
Lack of will?
Lack of suitable people?
Training?
Companies are not willing?
Suitable people?
Yes, yes, yes
Product Owner would be a fantastic creature
but fantastic creatures only exist in fantasies
You can't have a Unicorn because they don't exist
Fantastic creatures from fantasies
What to do if something is broken?
What to do in Agile if something doesn't work?
What to do if something is broken?
Go and fix it!!
Thank you!
Twitter: @_wjr_Email: [email protected]