Product RedesignJenny Worthington

Table of Contents

Redesign PlanFonts and ColorsLogosPackagingProduct PhotographyAdvertisements

Product: Whoppers, the original malted milk balls.

Target group: The group I am focusing on is 12-18 yr. old teenagers. I will do this with a new look to the whoppers box that is fresh and more crisp looking.

Brief History: The original malted milk balls WHOPPERS, were first produced as Giants in 1939 by the Overland Candy Company. Eight years later Overland merged with the Chicago Biscuit Company, Leaf Gum and Leaf Machinery. Giants candy was then reintroduced as WHOPPERS. In 1996 Whoppers became part of Hershey. Before cellophane wrapping WHOPPERS were sold two for one penny. Once cellophane wrapping became a part of the industry the Hershey company began packaging smaller WHOPPERS, five to a package, and sold five for a cent. Shortly after “fivesomes”, WHOPPERS began to be packaged in the classic milk carton package.

Redesign Plan: I plan to redesign the WHOPPER package giving it a modern yet classic look. Using colors, which are recognizable to WHOPPERS, I will create a rectangular box for whoppers that will be more appealing to the eye. By giving it a more modern look it will appeal more to teenagers looking for a quick treat. I will keep the packaging, adverstisements, and marketing simple in format, but use bold colors that stand out.

Redesign Plan

Title Text:Logo

Subtitle Text:Champagne & Limosines, regularuse size 12-24

Body Text: Myriad Pro, regularuse size 8-12

CMYK: 18, 100, 100, 10RGB: 186, 32, 37

CMYK: 0, 0 ,0 ,0RGB: 155, 155, 155

CMYK: 2, 8, 58, 0RGB: 251, 226, 133

CMYK: 29, 81, 81, 24RGB: 148, 66, 52

Fonts and Colors

Logo’s

Color logo should be used for most cases. There should only be one logo visible on each side of packaging.

The grayscale logo should be used only when color is not available for use.

Original Packaging

Nutrition FactsServing Size 18 pieces (41g)Servings Per Container about 3.5Amount Per ServingCalories 190 Calories from Fat 60

Total Fat 7gSaturated Fat 7gTrans Fat 0gCholesterol 0 mgSodium 115 mgTotal Carbohydrate 31gDietary Fiber 0g Sugars 26gProtein 1g

Vitamin A 0% * Vitamin C 0%Calcium 8% * Iron 0%

11%35%

0%5%

10%0%

% Daily ValueIngredients: sugar; whey (milk); partially hydrogenated palm kernel oil; corn syrup; malted milk (barley malt; wheat �our; milk; salt; sodium bicarbonate); cocoa; contains 2% or less of: soy lecithin; resionous glaze; sorbitan tristearate; natural and arti�cial �avor; calcium carbonate; tapioca dextrin; salt.

Mfd. by The Hershey CompanyHershey, PA 17033-0815, U.S.AQuestions of commentscall toll -free weekdays 9-4 ET 1-800-468-1714

visit us at www.hersheys.com

Redesigned Packaging

Original

Redesign

Product Photography

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