How to Use Facebok Video Ads To Sell Millions

of Dollars Worth Of Supplement, Health

Products, & ExpertiseEd O’Keefe

Dollar Shave Club

Who is the 1 person that I want to serve?

What is their “HELL”

Old Model… New Model…

Hierarchy of $$$

CELEBRITY

SPECIALIST

EXPERT

GENERALIST

What are 3 Ways We Can Improve Each Category

CELEBRITYSPECIALISTEXPERT

4 Pillars For A Fail-Proof Business

Pillar #1: A Profitable New Customer Generation Machine...Selling A Product People LOVE To A Rabidly Hungry, Hyper-Responsive, Market...That is Preferably Growing!

Facebook Video Ad To Free Book

Video + Free Book Funnel

Facebook Video Ads

Ad Link:

Landing Page:

Order Page:

Outgoing Traffic:

Facebook Video Ads

Ad Link:

Landing Page:

Order Page:

Outgoing Traffic:

Facebook Video Ads

Ad Link:

Landing Page:

Order Page:

Outgoing Traffic:

Facebook Video Ads

Ad Link:

Landing Page:

Order Page:

Outgoing Traffic:

Smarter CurcuminFacebook Ad Link

Web Page Lander

Smarter CurcuminFacebook Ad Link

Web Page Lander

Organifi: 11 SuperFoods

Facebook Ads 11 Super-Foods

Lander

Cross-Sell

Organifi: Cheat Sheet

Facebook Video Ad:

Lander:

Protein

Organifi- Red Juice

Truth NutraDanette MayBioHackers GuideFlex BeltDr. AxeBlueStar NutraNucificGet Lean In 12Laird

Facebook Video Ad: Execution1. Expert or Specialist/ Authority Spokesperson2. Lay out 90 second-4-5 minute3. Facebook Ad: 4. Sales Page 5. Upsells:

Compensation Agreements% of Gross Margin: (after COGS): 1-3%

Per Unit Basis: .25-$1 bottle (average of 4 bottles per sale)

Flat Rate: $1,000-$3,000/month

Flat Fee:

Net Profit or Partner Deal:

Facebook Video Ads to...WEBINARS

Gundry MD- Prebio Thrive

If you aren’t strategically, Upleveling Your Sphere of Friends and Mentors…

Then Who Is?

What Is Your Core Promise, Problem & Outcome:

If you are XYZ, and you can relate to XYZ, then by the end, YOU will get: Big Promise 1, Promise 2, and Promise 3...(What are the big OUTCOMES/ RESULTS you are going to share with them today).

According To (CITE AN AUTHORITY)... maybe 2 or 3 to validate your Problem...and HOW REAL and BAD IT REALLY IS!

Then Ask 4-7 Questions that Make It Ridiculously OBVIOUS they have a problem and it is worse than they thought it was...and have never spoken it…

Spotlighting Their HELL!

it is worse than they thought it was...and have never spoken it…

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The Transformational Story/ Credibility:● Here’s my Story:● How I/We/They Struggled:

(empathy...despair)

● The Discovery: ● What Life Is Like Now: (hope, desire,

freedom, etc…) ● Why I’m Sharing This Now…

The Biggest Myths/Lies

Now here’s what people do...You are told... What sucks is that they think it will fix the problem, But, quite frankly, that doesn’t work...

→ 3 Dangers/Common Mistakes→ Old Way vs. New Way… → Russ Ruffino: “The Shifts”

Similar Frames:

The #1 Breakthrough/gamechanger..

For me, it wasn’t until… (INSERT BREAKTHROUGH)...

That EVERYTHING Changed…

DEMONSTRATE PROOF

→ Case Study→ Testimonial→ 3rd Party Authority Endorsement---> Social Media Influencers

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GuaranteePrice Bugaboo- Build Value…Price Drop…. Re-iterate More ProofNo-Risk

Closing It Out Strong!

Urgency: Limited Supply, Limited TimeBonusesWhat To Do Now! Q & A

Closing It Out Strong!

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Day 0 Pro :

$1000 a d /$20 pe w to

=50 cu m /da

#1: Ide f Y u y -Res s e, Hig t P it, Tar M r e ...an W s AL Y Sel g T e

#2: Fin O Wh ey ! Cra m ag t i m li t The y Yo r uc S r i ….bu ut r u t Jo r …

#3: Dep 3 Mar n Ca p s To I r Yo le c an D ve M al

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A Heartfelt THANK YOU...For Joining Us For This EOK“Inner Circle Event”!!! We appreciate you…!Ed and The O’Keefe Family!