profactual: podcasting in content strategy
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profactual.com
ProFactual
Podcasting in Content StrategyKelvin Param and Eric van Bemmel
profactual.com
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Podcasting in Content Strategy
Who are ProFactual?
Eric van Bemmel [email protected] Param [email protected]
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Podcasting in Content Strategy
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Podcasting in Content Strategy
Podcasts as a media product
● Serial ● This American Life● Slate podcasts● Planet Money
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Podcasting in Content Strategy
Podcasts in content strategy
● thought leadership● build brand● additional channel to
print/text media
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Podcasting in Content Strategy
Why podcast?
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What’s driving podcasting?
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Producing a podcast● Initial considerations:
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● time frame ● duration
● domain / topic ● publication schedule
● primary user experience
● production values
● format ● distribution
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Podcasting in Content Strategy
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Producing a podcast● Workflow:
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● the story ● distributing
● recording ● promoting
● editing ● analytics
● mastering
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A
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B
Producing a podcast● Editing
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Equipment● Studio● On location
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Questions?
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