proffesionel brug af sociale medier
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oplæg ved Protocol erfa GruppeTRANSCRIPT
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Professionel brug af sociale medier
Martin Sønderlev ChristensenRådgiver, SocialsquarePh.d. Social Computing
www.socialsquare.dkTwitter.com/nowuseit
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Socialsquaremake participation happen!
MagnusChristensson
Trine-MariaKristensen
ThomasMadsen-mygdal
Martin SønderlevChristensen
AndreasLloyd
AndreasJohannsen
Henrik Moltke
EsbenTrier
Stine Mølgaard Sørensen
Jeppe Kabell
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basecamp
Highrise
Google docs Google mail/talk
Google calender
Wiki
Del.icio.usBlog
internebeskeder
Kunder og salg
projektstyring Mail
Kalender
Dokumenter
viden og procedure
Bogmærker
Billeder og video
Feed mixerpult
timeregistrering
kommunikation
relationer
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INTERN EKSTERN
verdensbillede før
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INTERN EKSTERNEKSTERN
DELTAGELSEprocesværktøj
kommunikationforretning
marked
verdensbilledenu
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INTERN EKSTERN
Hvad vil vi med det?Hvad tør vi?Hvor langt kan vil vi gå?
Hvad kan motivere mig?Hvad kræver det af mig?Hvad får jeg ud af det?
DELTAGELSE
Hvilken kontrakt skal der indgåes?Hvilken kultur skaber vi?Hvem deltager, hvordan og hvornår?
DELTAGELSE KONTRAKT
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Sociale medierOrganisational prototyping!
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PEOPLE PROCESS
PLATFORM
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Hvad sker der når vi sætter social foran alt det der foregår i organisationen?
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1.0 = Organisation2.0 = Organisering
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1.0: Organisationen ud på internettet2.0: Internettet ind i organisationen
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Internettet eksisterer i en “acceptabel fejltilstand”...ellers ville det ikke virke!
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everything
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Godt nok er perfekt!!Tør/kan I arbejde efter det princip?
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Arbejde vs. samarbejde
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Den væsentligste innovation sker uden(for) organisation(en)
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... det har aldrig været lettere
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Det er ret simpelt
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og det bliver stadig endnu simplere
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Entreprise 2.0
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Participation 55% of global workforce (of 77.000 employees)Posted ideas 4.100Votes 225.000Comments 18.500
(source: post on socialmediaonline.com by DELL)
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“Deloitte got 1500 taglines inlast 24 hours using Yammer.”
Deloitte leveraged the power of its collective employee base to gather taglines for a campaign and unlock hidden value in its organization.
Deloitte saved time and money by not having to hire an outside advertising firm.Employees felt engaged and built team camaraderie through collaboration.
Different departments discussed similar topics, but surfaced and shared different ideas.
Peter Williams,CEO of DeloitteDigital AU
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Hvad i organisationen kan vi genopfinde, revitalisere med nettet?
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Hvillke problemer skal vi løse? Hvad skal vi understøtte?
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Hvilke kontekster og situationer kan vi bygge videre på?
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Er der allerede et netværk?
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Hvad kan deles?
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Hvad kan der tales, debatteres, samarbejdes om?
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Hvilke stemmer skal frem?
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hvem skal mødes?
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Hvem skal involveres?Hvem har noget i klemme? Hvem skal i tale?
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Hvad skal ske?
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Hvad skal IKKE ske?
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Hvad kan vi gøre simplere, hurtigere og mere effektivit?
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Hvilke processer kan åbnes op?
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“
Jimmy Wales,Founder of wikipeida.
Hvis vi forsøger at forhindre noget dårligt fra at ske, forhindrer vi også at noget godt kan ske!”
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“Spørg ikke hvad internettet kan gøre for dig, men hvad du kan gøre for internettet!”
Mig