1. Copyright 2013 Proficientz, Inc. All rights reserved @proficientzppm www.proficientz.com B2B Skills That Differentiate

2. Copyright 2013 Proficientz, Inc. All rights reserved. Common Product Management & Marketing Skills The Product is a Business Find Market Problems For a Product Analyze Competitors For a Product Create Roadmaps For a Product Define Requirements For a Product Create a Business Case For a Product Create Positioning For a Product Create Sales Tools For a Product Lead a Rollout For a Product Define User Scenarios For a ProductCreate Personas For a Product Create Product Plans For a Product Create ROIs for New Ideas For a Product 3. Copyright 2013 Proficientz, Inc. All rights reserved @proficientzppm www.proficientz.com Unique B2B Skills Above & Beyond the Common Segment Target Markets For the Organization Socialize Influential Trends By Market Segment Evaluate Competitor Market Strategies For the Organization Create a Strategic Roadmap For All Markets Uncover High- Impact Business Needs By Market Segment Define Business Solutions By Market Segment Identify Top Growth Opportunities By Market Segment Define Business Requirements By Market Segment Create Product Plans To Support a Common Strategy Create Company Positioning By Market Segment Position Solutions Comprised of Multiple Products Create a Portfolio Strategy For All Products Create a Portfolio Investment ROI By Market Segment Create Sales Tools That Exude Market Credibility 4. Copyright 2013 Proficientz, Inc. All rights reserved. In B2B, Every Product Isnt a Business! Your Product Portfolio is Your Business! 5. Copyright 2013 Proficientz, Inc. All rights reserved @proficientzppm www.proficientz.com When You Know How to Manage the Portfolio to a Common Strategy the day-to-day product execution delivers exponentially greater value! 6. Copyright 2013 Proficientz, Inc. All rights reserved @proficientzppm www.proficientz.com Thats What Differentiates Your Skills in B2B! GET CERTIFIED TODAY proficientz.com/certification