Engage User's ClubLiegi, 19th may 2011

Rimini's PR Campaign

Davide FrisoniComune di Rimini

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Team Project's

Energy and Environment DeptRelated activities: S.E.A.P.

Strategic Plan OfficeRelated Activities: Strategic Plan and Forum

Communication & PR OfficeRelated Activities: Press contact

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Objectives

Increase city's awareness on energy sustainibility

Change citizen's habits througt more information and involving

Make citizen and stakerholder an active part of city's SEAP

Give a signicative help to CO2 emissions reduction

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Strategy Involve citizens, schools, colleagues and stakeholder with

win-win strategy

Involve actively sectors that usually communicate everyday with people (Public Relations Office – URP and Strategic Plan)

Find external Partnership to “finance” or help win – win strategy

Organise one launch event on 5th June 2011 and two public events (spring – solar days and autumn – Ecomondo/ AmbienteFestival) every year

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CitizensTesting a Sustainable awards for families partecipating to an educational project (ERRE come...Record)

IdeaEvery Families is invited to perfom sustainable actions (engagements)Every sustainable action give an amount of points proportioned to CO2 emission reductionAfter six months who make more points wins a big prize (3three prize) and others receive a partecipation gadget during final award ceremony

Development in ENGAGE ProjectFirst recruitment through educational project (partecipants are asked to be a testimonial in the ENGAGE canpaign)A Permanent families sustainable championship

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Public Servants

Official request to partecipate to the engagement through inter-departimental meetings

Distribution of energy and water savings kit to partecipants during inter-dept meetings and by our URP Desk to recruit colleagues

Training course and information leaflet on sustainability on working place

As in the citizens engagements, start a championship for public servants (Sustainable Employ of the year)

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StakeholderStarting a project to develope a sort of “Yellow Pages of sustainability” for companies, craftman, technician, professional (Erre come Report)

This way will be used to recruite them for engagements

Bigger companies are asked partecipate actively to sponsor other “championships” with free services or goods

Companies and other stakeholder engaged in actions have a new championship to win the title of Sustainable Company/Organisation of the year in its category (hotels, services, industries, schools, association,..)

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Communication

Use City Branding to enforce a local identity

Partecipation of new mayor or deputy mayor in the award cerimony

Sinergies with existing events:

- European Solar days in May

- International exhibition Ecomondo in november

1st Engage day on 15-16 october during AmbienteFestival

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Communication

Promotional gadget to identify local campaign engege and CoM