Program Trends and Opportunities

Program Trends and Opportunities

Presented by Li Li

Managing PartnerFourSquare Research, Inc.

Presented by Li Li

Managing PartnerFourSquare Research, Inc.

Area Residents Who Were Engaging in

Physical Activities – 2005

Area Residents Who Were Engaging in

Physical Activities – 2005

47%

50%

53% 53%

55%

57% 57%

59%60% 60%

61%

65%

69%

71%

40%

45%

50%

55%

60%

65%

70%

75%

New J

erse

y

Mas

sach

usetts

Arizona

Califo

rnia

1

Mis

souri

Califo

rnia

2

Texas

1

Pennsy

lvan

ia

Califo

rnia

3

Califo

rnia

4

Texas

2

Illin

ois

Florid

a

Monta

na

AVERAGE=58%

Area Residents Who Were Engaging in

Physical Activities – 2006/2007

Area Residents Who Were Engaging in

Physical Activities – 2006/2007

52%

55% 55% 55%56% 56%

59%60% 60%

62%

65%67% 67%

79%

40%

45%

50%

55%

60%

65%

70%

75%

80%

AVERAGE= 61%

Percentage Who Considered Themselves Yet-to-Be-Fit – 2005

Percentage Who Considered Themselves Yet-to-Be-Fit – 2005

36%

39%41%

43% 44%46%

49% 49%

52% 52% 53%

68%

72%74%

30%

35%

40%

45%

50%

55%

60%

65%

70%

75%

80%

PA CA 1 CA 2 MT AZ CA 3 NJ TX 1 CA 4 MA FL IL TX 2 MO

AVERAGE = 51%

Percentage Who Considered Themselves Yet-to-Be-Fit – 2006/2007

Percentage Who Considered Themselves Yet-to-Be-Fit – 2006/2007

39%

42%

48% 49%

56% 56%58%

61%63%

67%

70%

54% 55%

50%

30%

35%

40%

45%

50%

55%

60%

65%

70%

75%

80%

NC FL 1 LA TX 1 KS TX 2 MI FL 2 MD GA TN CT VA TX 3

AVERAGE = 55%

Correlation among Level of Activity, Level of Health and Fitness Level

Correlation among Level of Activity, Level of Health and Fitness Level

66%

58%

53%

50%52%

42%

78%

71%

60%

68%

60%

51%49%

30%

46%

53%50%

46%

25%

35%

45%

55%

65%

75%

85%

PA 1 PA 2 MI FL MD MO

Activity Health Fitness

Working Out with Adults at Your Fitness Level – 2005Working Out with Adults at Your Fitness Level – 2005

24%

28%

38%

42% 42%

44%

48%49%

50% 50%51%

53%54%

57%

20%

25%

30%

35%

40%

45%

50%

55%

60%

AZ MA MT IL PA TX 1 CA 1 MO CA 2 FL CA 3 CA 4 NJ TX 2

AVERAGE =45%

Working Out with Adults at Your Fitness Level – 2006/2007Working Out with Adults at Your Fitness Level – 2006/2007

35%

44%

51%

56%

58%59%

60%61% 61%

67% 67%68%

70%71%

30%

35%

40%

45%

50%

55%

60%

65%

70%

75%

80%

NC TX 1 TX 2 LA KS FL 1 CT MD TX 3 FL 2 VA GA MI TN

AVERAGE = 59%

Working Out with Adults with Similar Medical Conditions – 2005Working Out with Adults with Similar Medical Conditions – 2005

4%6%

10%

13%15%

18% 19% 20% 21%

26%

29% 30%

33% 34%

0%

10%

20%

30%

40%

50%

60%

AZ MT MA PA IL CA 1 CA 2 CA 3 TX 1 CA 4 NJ FL MO TX 2

AVERAGE = 20%

Working Out with Adults with Similar Medical Conditions – 2006/2007

Working Out with Adults with Similar Medical Conditions – 2006/2007

24%

29%

33%35%

39% 40%42%

49%

53% 53%

57% 58%60%

0%

10%

20%

30%

40%

50%

60%

TX NC MD GA FL VA TX MI LA TN FL KS CT

AVERAGE = 44%

Separate Space for Beginners – 2005Separate Space for Beginners – 2005

18%19%

22%23%

24% 24%

29% 29%30%

33%35% 35%

36%37%

10%

15%

20%

25%

30%

35%

40%

45%

50%

55%

60%

MT PA IL CA 1 AZ CA 2 CA 3 TX 1 MA TX 2 FL MO CA 4 NJ

AVERAGE = 28%

Separate Space for Beginners – 2006/2007Separate Space for Beginners – 2006/2007

37%38%

39%40% 40%

41%

43% 43% 43%45%

46%

48%

53%

10%

15%

20%

25%

30%

35%

40%

45%

50%

55%

60%

TX NC LA GA CT MD FL VA MI TX FL TN KS

AVERAGE = 43%

Advice from Staff on Proper Techniques – 2005Advice from Staff on Proper Techniques – 2005

33%

39%

43%

51%52%

55% 55%57% 57%

60%61% 61%

68%

73%

30%

40%

50%

60%

70%

80%

90%

MA PA AZ MO CA 1 MT TX 1 CA 2 NJ CA 3 IL TX 2 CA 4 FL

AVERAGE = 55%

Advice from Staff on Proper Techniques – 2006/2007Advice from Staff on Proper Techniques – 2006/2007

54%

64% 64%

67%

70%71%

74%76%

77%79% 79%

82%84%

85%

30%

40%

50%

60%

70%

80%

90%

NC LA TX FL TX MD CT TX VA GA MI KS TN FL

AVERAGE = 73%

12-Week Personal Health and Fitness Plan – 200512-Week Personal Health and Fitness Plan – 2005

43% 43%

48% 48%

51% 51%

55%56%

58% 58%

60%61%

63%

65%

30%

35%

40%

45%

50%

55%

60%

65%

70%

MA AZ CA 1 TX 1 CA 2 CA 3 MO IL MT CA 4 NJ PA TX 2 FL

AVERAGE = 54%

12-Week Personal Health and Fitness Plan – 2006/200712-Week Personal Health and Fitness Plan – 2006/2007

40%

45%

48%

55%56% 56%

57%58%

61%

63%

65%66%

67%

30%

35%

40%

45%

50%

55%

60%

65%

70%

NC KS TN MI TX 2 CT VA MD TX 1 FL 2 FL 1 LA GA

AVERAGE =64%

A Member Lounge Area – 2005A Member Lounge Area – 2005

30%32%

42%

46%

49%51% 51%

53%55% 55%

57% 57%58%

20%

30%

40%

50%

60%

70%

80%

CA 1 PA MT IL AZ CA 2 NJ CA 3 MA MO CA 4 TX FL

AVERAGE = 49%

A Member Lounge Area – 2006/2007A Member Lounge Area – 2006/2007

51%

57%59%

60%

63%65%

66% 66%68% 68%

71% 71%72%

20%

30%

40%

50%

60%

70%

80%

FL NC TX MD KS VA LA FL TX GA CT TN MI

AVERAGE =57%

Health and Wellness ProgramsHealth and Wellness Programs

22%23%

24%

28%

31%

34%34% 34%

42%

38%

59%

46%

20%

25%

30%

35%

40%

45%

50%

55%

60%

65%

Physical rehab Teaching kitchen Men's healthprograms

Exercise andweight mgt.

On-site screening Women's healthprograms

'04–'05 Projects '06–'07 Projects

Note: Numbers plotted are averages of data from 14 selected projects

Emerging Health Programs – Medical Referral ServiceEmerging Health Programs – Medical Referral Service

26%28%

29%

43%

47%

54%

20%

25%

30%

35%

40%

45%

50%

55%

60%

MA AZ CA 1 TX 1 CA 2 CA 3

AVERAGE = 38%

Emerging Health Programs – Fitness AssessmentEmerging Health Programs – Fitness Assessment

52% 52%53%

58%59%

60%61% 61%

63%

40%

45%

50%

55%

60%

65%

70%

NC TX 1 MI VA CT MD TX 2 TX 3 GA

AVERAGE = 59%

26%18%

25%

4%

8%

21%

0%

10%

20%

30%

40%

50%

60%

Smoking cessation Executive Physical Integrated PersonalTraining

Maybe

Yes

Other Emerging New Health ProgramsOther Emerging New Health Programs

Traditional Programs for TeenagersTraditional Programs for Teenagers

11%

15%16%

18%

20%

8%9%

11% 11%12%

0%

5%

10%

15%

20%

25%

Radio/Recording Yoga and kickboxing Teen fitness center Teen nights Teen lounge

'04–'05 '06–'07

Note: Numbers plotted are averages of data from 14 selected projects

New Programs for Teens –Dance Dance RevolutionNew Programs for Teens –Dance Dance Revolution

4%

7%8% 8%

9%

11%12%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

FL 1 LA FL 2 TX GA KS MI

AVERAGE = 8%

Programs for Teens –Creative Arts ProgramsPrograms for Teens –Creative Arts Programs

4%

6%7%

9%

11%

13%14%

0%

2%

4%

6%

8%

10%

12%

14%

16%

18%

20%

FL MI TX 2 TN GA TX 1 CT

AVERAGE = 9%

Top Creative Arts Programs for ChildrenTop Creative Arts Programs for Children

■ Performing arts– Dance classes, singing lessons, and

acting classes

■ Visual arts– Drawing/painting, pottery/sculpting,

and Jewelry-making

■ Graphic arts– Photography, dark room processing,

and digital imaging/graphic

Right answers starts with right questions

Right answers starts with right questions

FourSquare Research, Inc.2296 Henderson Mill Rd.Atlanta, Georgia 30345

Tel 404-888-0530Fax 404-881-9860

www.foursquareresearch.com

FourSquare Research, Inc.2296 Henderson Mill Rd.Atlanta, Georgia 30345

Tel 404-888-0530Fax 404-881-9860

www.foursquareresearch.com