project deliverable final-kashif

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Final Research Project

ON

Ramada Hotel

Submitted to: Sir Ismat Hussain

Submitted by: M. Kashif Khan

Registration No. MBAEV09/01/N022

Batch: MBA Spring-2008

Submitted on: 24 May, 2010

DADABHOY INSTITUTE OF HIGHER EDUCATION

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Table of Contents

Table of Contents............................................................................... 2

PROBLEM STATEMENT........................................................................ 4

Deliverable No. 1................................................................................ 5

1. What is the importance of the topic?..........................................5

2. What accessibility do you have to gather the DATA?..................5

3. Which firms are you going to visit?.............................................5

4. How you will make arrangements for appointments?.................5

5. What is the relation of the topic with you career?.......................6

6. What are the main sources of gather the information................6

7. What will be the sequence of steps you will follow in yourprojects?.......................................................................................... 6

Deliverable # 2................................................................................... 7

Q 1: Introduction of the topic?.........................................................7

Q 2: Importance of Research?......................................................... 7

Q 3: Hypothesis & Objectives of the Project?..................................7

Q 4: Literature review & theoretical background? ..........................8

Deliverable # 3: .................................................................................9

Q 1: Introduction of Organization?..................................................9

Q 2: Mission Statement / Objectives?............................................ 10

Mission....................................................................................... 10

VISION........................................................................................ 11

Objectives:................................................................................. 11

Q 3: Introduction of production line(s)?.........................................11

ICE CREAM AND JUICE.......................................................................17

Q 4: Competitors?..........................................................................20

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Deliverable-IV................................................................................... 21

Q.No.1. Methods of data collection and resources for your choice?...................................................................................................... 21

Deliverable-V.................................................................................... 22

Q.No.1. Company (s) branches you visited?..................................22

Q.No.2. Introduction of personals?................................................ 22

Q.No.3. Working environments.....................................................22

Q.No.4. How they inter-act / attitude?...........................................22

Q.No.5. Facilities given to customers............................................ 22

Q.No.6. Departments?................................................................... 23

Q.No.8. Questionnaire................................................................... 24

Q.No.9. Reasons for success?........................................................26

Deliverable-VI................................................................................... 27

Q No. 1. BCG matrix?.....................................................................27

Q. No.2. SWOT Analysis?............................................................... 27

SWOT Summary........................................................................ 27

Strengths.................................................................................... 28

Weaknesses............................................................................... 28

Opportunities..............................................................................29

Threats....................................................................................... 29

Q.No.5. Any other method of analysis as per specialization?........29

Deliverable-VII.................................................................................. 33

Q.No.1. Recommendations & suggestions?...................................33

Recommendation....................................................................... 33

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PROBLEM STATEMENT

The five star brand with the name & style of Ramada Hotel, at

Karachi airport, Pakistan. However the main concern on following

matters:

To find out the potentials & demand of your products in the

target market according to the classes & age-groups.

Actually what kind of food, services and facilitiesstandardize system, people of Pakistan prefer, so that

market at a large scale of business.

Either prices gets less important then the emphasis given to

the quality of food and services, consumer behavior that

where they attracts the most.

Which type of interior decoration customers prefer in

Hotels?

Can security become a major issue?

Can easily enter in hotel market of Pakistan, earned

expected profits and provides jobs opportunities?

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Deliverable No. 1

1. What is the importance of the topic?

This research is authentic for customer satisfaction for your hotel

and future decision & improving its image and creates market

loyalty & your customer fell proudly and long term relationship.

After this research Ramada Hotel can offers value and benefits to your

clients, over and above the standard of your facilities and affordable

rates. We want to see to provide your guests with an exemplary personal

service, and level of recognition that they have come to rely upon. &

provide your guest with a luxurious, relaxed environment within which to

conduct their business. An environment which they cannot find at our

larger, more impersonal competitors and they can develop a relationship

with the hotel that will ensure efficiency, value for their money and

reliability in supplying them with the support they need, when they need

it.

2. What accessibility do you have to gather the DATA?

We collect Primary data by questionnaires by observing human behavior

interest. We collect Secondary data from Internet, Mazgaine, and Visit

3. Which firms are you going to visit?

Ramada Hotel, at Karachi airport.

4. How you will make arrangements for appointments?

I call Ramada Hotel and talk to miss Razia Afzal to make arrangements

for appointment.

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Deliverable # 2

Q 1: Introduction of the topic?

Hotel Industry In Pakistan this industry contirbues a large proportion to

the countrys economy. A large percentage of the countrys revenue come

from this industry.

It is unfortune to know that instead of growing with worls trend, this

industry in pakistan has rather taken a back seat in the revenue

generating services.

The major players of hotel industry in Pakistan are, of course, the Pearl

Continental, Sheraton, Marriott and Holiday Inn chains and then there is a

serine hotel chain which is at the more prominent tourist spots.

Q 2: Importance of Research?

Our aim is to find out the causes of why hotel organizational cultural is to be

change, we found some results is because of adoption of western cultural,

society impact, international relationship. We saw that Pakistan in future hotel

industry and organization sector at a high growth rate.

Q 3: Hypothesis & Objectives of the Project?

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Q 4: Literature review & theoretical background?

Pakistani is a Islamic country after 1970 Pakistani people move towardscultural changes Now the trend is change Pakistan moving towardsadoption of new fashion ,western life style, high living standard ,thesething happen due to media causes, international relationship TV dramas,Indian films. New generation wants to change in life style, livingstandard; they dont want to follow the tradition.

In Pakistan we have a lot of hotel industry, institute, and hotel industrythat promote modernism and hotel industry; people of Pakistan adoptnew cultural values

That is benefit for us because it is requirement of any nation to changethere life style with the change of global world In future Pakistan hotelindustry growth rate is much higher and conservative mind people alsomove to adopt modern culture.

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Deliverable # 3:

Q 1: Introduction of Organization?

The Ramada Hotel, Karachi airport, Pakistan is

representative of the five star brands within the 'Exclusive

Business Hotels of the World' group. Offering between 25 and

35 exclusive rooms.

The Ramada Hotel, Karachi airport, latest venture in Pakistan.

After the successful launching of a Ramada Hotel, our aim is

to become at he leading hotel in the different cities of Pakistan.

The Ramada Hotel properties are renowned for their convenient

and strategic locations within major cities throughout thePakistan. Also synonymous with the brand are the high level of

personal service guests receive, and the extensive range of

comprehensive business facilities available in luxurious

settings.

The Ramada Hotel, Karachi airport has 35 exclusive rooms andis targeting corporate guests with a two to three night stay

requirement. Target business segments include the IT sector,

the automotive industry in order to capitalize on the strategic

location of the hotel in relation to the Overall Motors Plant and

travel trade guests attending National and International Travel

Fares at the AIRPORT Exhibition Halls.

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Differentiating the type of business service offered, from that of

the competition, will assist not only in building The Ramada

Hotel brand as a whole, but will attract frequent business

travelers, who require a higher level of personal service and

recognition than they can receive at competitive five star

properties in AIRPORT AREA This will provide The Ramada Hotel

with an opportunity to leverage its core.

Q 2: Mission Statement / Objectives?

Mission

The Ramada Hotel is dedicated to providing its guests with the

highest quality of service and standards. We seek to deliver on

our promise of value and quality above all else. We value our

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place in the community and will work to develop those

relationships and to respect and protect our environment. We

will continue to strive to create value for both owners and

shareholders whilst honoring our brand values and encouraging

our personnel to develop themselves in an environment of

trust, loyalty and encouragement.

VISION

"To be the leading hotel Services Provider in Pakistan by

offering entertainment for our Customers while exceeding

Shareholder value & Employee Expectations".

Objectives:

To provides entertainment, good and healthy food.

To gain market shares.

To provide high quality product and service focusing on

customer satisfaction.

Our object is to create life time customer ship in all over

the world.

Our aim is to provide maximum services to our customers.

Our purpose is to generate Profitability.

Q 3: Introduction of production line(s)?

Hotel Rooms

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Conference Room

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Dining Hall

Products( food that we offer)

CHICKEN TIKKA

QEMMA WITH RICE

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CHICKEN HOT

FISH AND CHIPS FRIED

QEEMA

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Chili Chatpata

THAI FOOD

FRIED RICE

Spicy Mix

SPICY SPEGATHY

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EGG PIZZA

HEALTHY FOOD

SWEET DISHIES

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JALEBEE

SINDHI RASOI

ICE CREAM AND JUICE

CHOCOLATE WITH VANILA

CHOCLATE HEART ICE CREAM

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MANGO JUICE

STRABERRY JUICE

RED WINE

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Q 4: Competitors?

Marriott

Sheraton Avari

Carlton

Pc Hotel

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Deliverable-IV

Q.No.1. Methods of data collection and resources foryour choice?

Data collected through questioners.

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Q.No.8. Questionnaire

Q1) what is the monthly expenditure of your family?

a) 40,000 50,000b) 51,000 60,000c) 61,000 70,000d) 71,000 80,000e) 81,000 Above

Q2) How Many Family Members in your family?

a) 1 To 4b) 5 To 6c) ________

Q3) where you go for hoteling Mostly?

a) Marriottb) Sheratonc) Ramadad) Avari

e) Carltonf) Others

Q4) Which Kinds of food you like?

a) Pakistani foodb) Chinese Foodc) Other

Q5) What features do you like to see in hotel?

a) Securityb) Reliabilityc) Efficiencyd) Taste of Food

Q6) What Advantage do you want to see in any hotel?

a) Wide Networkingb) Entertainmentc) Discount Rate

Q7) Have you ever listen about THE RAMADA HOTEL?

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a) Yesb) No

Q8) If yes have ever visited it?

a) Yesb) No

Q9) What Feature Would you like to see in?

a) Reliabilityb) Discount ratec) Customizationd) If any other please specify ___________________

Q10) Do you have any suggestions?_______________________________________________________

_______________________________________________________

Q11) Personal Information

Name: ____________

Sex: ______________

Age: _____________

Qualification: ____________

Marital status: ____________

HAVE A NICE DAY

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Q.No.9. Reasons for success?

It is critical to the success of The Ramada Hotel to make sure that the

hotel is kept up to the highest level in order to keep the high quality

branding that. Our messaging will reflect this high standard that we want

to be associated with. We need to print brochures with high quality

photographs as well as on high quality paper. It will be important to

spend a little bit extra on marketing materials to ensure that they keep

our "high quality" message in front of our customers.

Continue to develop ongoing relationships with frequent and new

guests.

Continue to develop and implement a strong communications plan

in both national and international markets.

Leverage our strength in the local market as a member of the

community by supporting local events.

Identify new markets for our services such as University-based

target groups.

Continue ongoing staff training and skill development to ensure

the highest Standards of service.

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Deliverable-VI

Q No. 1. BCG matrix?

We are standing on Question Mark we need to more investmentin business.

Q. No.2. SWOT Analysis?

SWOT Summary

The following analysis highlights the internal strengths and

weaknesses of our organization and the opportunities and

threats facing the company in our external environment. We

must work to improve our areas of weakness.

Organizational strengths must be leveraged in order to

capitalize on external opportunities as they arise, and

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contingency plans formulated in order to deal with threats

presented by the environment.

Strengths

Strategy: established differentiation strategy.

Structure: flat, decentralized structure.

Skills: diverse range of service skills within management andstaff.

Style: strong, participative culture.

Staff: specialized and experienced staff that are motivated

and highly skilled. A well trained team who are proud of theirhotel and respect and promote the brand values.

Shared Values: clear and well communicated.

Brand Strength: brand values well representedengendering brand loyalty amongst existing and new guests.

Reputation: a strong reputation within the local market andcorporate and travel trade markets for reliability, exemplary

service and quality.

Weaknesses

Strategy: differentiation strategy needs to be more clearlycommunicated externally, within local and national markets.

Systems: formal systems result from the detail orientedwork and environment. Interdepartmental communications

could be improved. Staff: seasonal turnover requires ongoing training andorientation of new staff.

Facilities: certain rooms require renovation and upgrade asregards technical equipment, such as high speed Internetaccess and laptop links.

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Opportunities

Market: returning growth after a period of slump.

Suppliers: strong, long-term relationships established with

suppliers. Guest Dependency: repeat corporate business based onpersonal service and quality, in a small but luxuriousenvironment.

Threats

Market Entry: potential for a competitive, global brand toenter the market with a similar product.

Substitutes: fully furnished and serviced businessapartments offering lower daily rates.

Economy: recovery from slight recession may take time.

Q.No.5. Any other method of analysis as perspecialization?

Graphical Presentation

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TRAVEL 45% IT 35% AUTOMOTIVE 25%

TRAVEL

IT INDUSTRY

AUTOMOTIVE

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The C hef Inn

Avari H otel

Sheraton H ot

Marriott H otel


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Questionnaire Results

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Deliverable-VII

Q.No.1. Recommendations & suggestions?

Recommendation

Hotel Industries in Pakistan now should move to improving

the top priority of market.

Hotel Industries in Pakistan should work on improving its

image and create market loyalty.

Hotel Industries can create a mental association with

people.

Hotel Industries in Pakistan, The quality and serviceproviding of the fast delivery process and reliability should

be improved.

project deliverable final-kashif

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