#WTFUTURE Self-Disruption:

Personal Innovation for Public Relevance !

1. Relevance !

2. Opportunity !

3. Impact

The Case for Self-Disruption

1. Cultural Relevance

Key Insight People rise to the conversation

you grow around them.

Promotion

Stonestreet: "We hope it creates a conversation with viewers and also their

families and friends to see that Mitch and Cam are just like everyone else."

Conversation

Question 1: What conversation will you lead to shape your future?

2. Growth Opportunity

Second Screen Apps

Fiber Optic Broadband/Wi-Fi

Final Cut Pro Mobile

Social TV Ecosystem

Key Insight Your brand must be the

celebrant, not celebrity, of your viewer community.

Question 2: How will you serve your

viewer’s future to build yours?

3. Personal Impact

Audience

Advertisers

Sentiment

Key Insight The greatest threat or opportunity for your future is YOU.

Question 3 How will you self-disrupt

to better your future?

Challenge Share one thought on a social media channel relevant to your

studio, network, or program that drives a cultural conversation.

Q&A

Thank you, !

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Slides@WeFirstBranding.com