Nir Froimovici, MicrosoftMatt Sullivan, Microsoft Vijay Rajagopalan, Microsoft

Monetize & Promote Your App with Ads

Monetize & Promote Your App with Ads

3-761

Developer Revenue by Source

Advertising delivers tremendous value for app developers

Advertising

In-App Purchase

Paid Apps

Total Revenue

Worldwide, Microsoft Internal, Jan–Mar 2015

Promote your app

Monetize with

Microsoft

Advertising

Ad mediati

on

Agenda

Acquire users through app promotion

Opportunity to grow revenue for

games (GDC 2015)

Multiple ad SDKs to

maximize eCPM and fill rate

The top 10 revenue-generating apps using the Microsoft ad SDK in 2015 are earning 70% more revenue compared to last year.1

1. Worldwide, Microsoft Internal, Dec FY2015 vs. Dec FY2014

Monetization with Microsoft Advertising has improved in the past year. Fill rates and eCPM are much better than a year ago.”

Iceflake Studios

Microsoft Advertising momentum

“

Windows ad mediation“Using multiple ad providers is very complicated”

Modify ad mediation without app update

“Must I update my app to change ad mediation?”

App promotion auto-targeting

“I want to run a targeted app promotion campaign”

Video interstitials!“I want more ad experience options”

You asked for… Announcing…

Windows ad mediation“Using multiple ad providers is very complicated”

Install tracking support“How can I calculate my CPI?”

Promote your app

Monetize with

Microsoft Advertising

Ad mediation

Available now! Promote your app from Dev Center Auto-targeting Age & gender targeting - at no extra cost! Track & analyze app installs (beta) Cross promote your apps for free!

Coming with Windows 10 BT & App Category based targeting Promote your app in new markets 3rd party install analytics & measurements Flexible payment options

Use your Publisher Earnings PayPal

Campaign budget increased to $10,000

“Promote Your App” is better than ever!

Promote your app in 3 steps

selectcreativ

e

settargeting

measure

install

Demo: Promote your app

Microsoft’s ‘Promote Your App‘ solution acquires users at roughly half the cost of the Amazon Ad Network.”

“

Sam Kaufmann and Jake PoznanskiCo-founders, Random Salad Games

Windows ad mediation“Using multiple ad providers is very complicated”

Modify ad mediation without app update

“Must I update my app to change ad mediation?”

Windows 10 Ad SDK supports native games

“My game needs to run fast”

Windows 10 Ad SDK ships as OS Framework

“New day, new SDK version, new breaking change”

You asked for… Announcing…

Video interstitials“Can I have more ad experiences”

Promote your app

Monetize with

Microsoft Advertising

Ad mediation

Benefits High CPMs* Integrate ads during

natural pauses Rewards-based advertising

Availability Windows 10 beta universal

ad SDK – available now! Windows and Windows

Phone 8.1 – coming Summer 2015

Video interstitials ads are a great opportunity!

*Industry-wide, video interstitial CPMs are much higher than standard banner. Source: eMarketer, “Mobile Display Ad CPMs”, December 2014. Demand for video ads. delivered by Microsoft Advertising my vary by season and geography.

Demo: Video interstitials

Windows ad mediation“Using multiple ad providers is very complicated”

Modify ad mediation without app update

“Must I update my app to change ad mediation?”

App promotion targeting and install tracking

“I want to run a targeted app promotion campaign”

Windows 10 ad SDK supports native games

“My game needs to run fast on low memory” One Portal to rule them all:

Windows Dev Center

“Do I have to visit pubCenter to monetize my app with ads?”

You asked for… Announcing…

Promote your app

Monetize with

Microsoft Advertising

Ad mediation

Demo: Windows ad mediator

Windows ad mediation

In summary

One Portal: Dev Center

Promote your app

Monetize with Micros

oft Adverti

sing

Ad mediation

Native SDK, shipped as OS Framework

Interstitial ads

Ad mediation extended to Windows

New targeting capabilities

Install tracking

• Link to Microsoft Advertising Build blog

• Link to case studies: AE Mobile Iceflake Studios Random Salad

• Visit adsinapps.microsoft.com and dev.windows.com

Learn more!

© 2015 Microsoft Corporation. All rights reserved.