promoting your degree show tom hunter
TRANSCRIPT
Tom Hunter Sales & Marketing Director
London Calling Arts
’How to put an effective marketing strategy in place for your degree show and beyond’
‘Print display and targeted marketing specialists engagingaudiences across the arts, leisure and tourism industries.’
Who we are
Some of our clients
Tate Raindance Film Festival Design Museum V&ASouthbank CentreSoho Theatre ICAOnedotzero National Gallery The PlaceCurzon Cinemas Fashion and Textile MuseumThe Young VicLegoland WindsorArcola Theatre Royal Academy of ArtsThe 02
Digital Marketing: The V&A Friday Late Events
Marketing: A very simple formula?
Sexy print + big posters + direct mailings + street teams + a little social media magic
= Sell out show
Two things to remember
‘Play is learning by stealth’
Zen and the Heart of Social Media (via MediaSnackers.com)
‘Everyone has an opinion on marketing’
Tom Hunter (via lots of personal experience)
Think SMART
Specific
Measurable
Achievable
Relevant
Timed
• Start by clarifying your real goals
• Imagine the final result you really want and make sure to write it down
• Then use this initial vision to work backwards and plan how you got there
Specific
Measurable
Achievable
Relevant
Timed
Return On Investment
50% Funny
Specific
Measurable
Achievable
Relevant
Timed
Skateboard Dave
Specific
Measurable
Achievable
Relevant
Timed
Specific
Measurable
Achievable
Relevant
Timed
Agency Stuff
Jump the sales shark
Short term strategyvs
Long term strategy
Why don’t marketing agencies advertise?
Brief Your Agency:
•Who
•What
•Where •Why
•When
•How
Print Design
Print Top Tips
•Most popular size?
•Prestige or plain?
•Design in top 1/3
•Call to action
•More than a URL
Print Display
Cool?
Or crowded?
Personal Note
So, if you remember:
• No one knows everything - even experts
• Think SMART
• Have fun
• And call Tom for help (if you want to)
With a little luck things should be…
