promotional package paranormal activity 4

Promotional Package -Paranormal Activity 4

Promotional Package -Paranormal Activity 4

What is included in the promotional package for paranormal activity 4?

In the promotional package for Paranormal Activity 4 there are many ways in which the film is promoted. These include:Trailers

Posters

Radio

Audience reaction AD

Merchandising

Social media

Smartphone App

Trailers

There are 2 official trailers for paranormal activity 4, a minor trailer that has a small insight to the main trailer and the film, and the official trailer that is longer than the first trailer and is the official trailer that is played in cinemas and on TV. These trailers are usually shown mid way through the campaign just before the films are released in cinemas because they use words like coming soon therefore if the trailers were released too early then the audience might loose interest in the film and may feel like they have been waiting too long for the film to get released into cinemas.

http://www.youtube.com/watch?v=89PboIQlu1chttp://www.youtube.com/watch?v=g7Xn2JqH5ngPosters

http://www.dreadcentral.com/img/news/jul12/pa4os.jpghttp://images.moviepostershop.com/paranormal-activity-4-movie-poster-2012-1020752383.jpgThere are 2 official posters for paranormal activity 4. These are snap shots of the scenes in the film to give a small insight of what might happen and to lure the audience in. The posters include a review of the film this is used because this would allow the audience to know what other people think of the film therefore this would hopefully persuade other people to go and see the film. These posters are put up on buses, bus stops, cinemas, and on the side of telephone boxes, this is so the promotion of the film reaches all classes that may want to watch the film in the cinema.

Radio

Paranormal activity 4 used the radio for promotion because this would allow everyone travelling in cars who are listening to the radio to know that the film is coming out and it introduce the film to new potential audience.

Audience reaction AD

Paranormal activity also uses an audience reaction video online that potential audience can view, this allows people to see how other people react to the film and this would hopefully persuade the audience to go and watch the film to see if they get the edge of their seats feeling and get chills like what the audience do.http://www.joblo.com/videos/movie-trailers/paranormal-activity-4-audience-reaction

Merchandising

Paranormal activity 4 has a number of official merchandise that the audience and fans of the film can buy. This includes t-shirts and mugs, this would allow members of the public to see the film on a t-shirt that someone Is wearing and might think that the film is good enough to go and see. This is a fun and effective way of promotion for the film because the consumers would enjoy having the merchandise and the film gets lots of promotion that is free.

https://www.futurecompetitions.com/eCompetition/Media/5801/image/projector%20keychain.jpghttp://cdn101.iofferphoto.com/img3/item/505/020/190/l_new-paranormal-activity-3-supernatural-horror-t-shirt-fd0e.jpgSocial media

Paranormal activity 4 uses social media such as twitter and facebook in their promotional campaign. This is because a lot of the targeted audience use a lot of social networking sites therefore they would be able to look up and keep in touch with the film easily by logging into twitter and facebook. Also this would allow the film to gain a larger audience because they would be able to reach out worldwide quickly and easily by creating a twitter page and a facebook page.

https://www.facebook.com/paranormalactivity?fref=tshttps://twitter.com/TweetYourScreamSmartphone App

As part of the promotion package for Paranormal activity 4, there is a smart phone app. This allows the audience who download the app to win tickets to a special pre-release screening of Paranormal Activity 4 and also Paranormal Activity merchandise. They can enter this competition by creating their own custom Ptch for a chance to win the tickets and the merchandise. Because a lot of people now have a smart phone this allows a lot of people to download it and it is free therefore this would persuade more people to download it. http://www.paranormalmovie.com/ptch/

What elements relate to the genre of the film? Is it promoted on the strength of its genre?

I believe the elements in Paranormal Activity 4s promotional package do relate to the horror genre because they include how other films in the horror genre are promoted. E.g., Sinister was advertised on the radio, it also made a number of trailers and posters as well as a twitter and facebook page.I think that the film is promoted on the strength of its genre because every way possible that the film could be promoted, the promoters have more or less done that type of promotion in one way or another to make the film reach out to the largest amount of audience as possible.

What unique selling point does the campaign emphasise?

The paranormal activity 4 promotion campaign emphasises the USP of the fact that is the audience go and see it they will be on the edge of their seats and have goose pumps all over the body and the hairs on their back of their neck will stand up because they will be scared all the way through the film as it has many thrills throughout the film. This is emphasised through out the promotion campaign as the audience reaction AD shows how the audience feel and react when watching the film.

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promotional package paranormal activity 4

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