Search Engine MarketingBy using specialised word tracking software, Prop Data will research and identify website specific keywords and phrases, and optimize your website’s content and URL’s to target those key phrases. On a monthly basis Prop Data will track, analyze and report on your website’s traffic and search engine rank.

Google AdWord CampaignWhen visitors search a sponsored key phrase on Google, your text ad will appear on the top or right of the search results. Clients are finding you where and when they are looking for your services! You choose your keywords, region and advertising budget and only pay when a visitor actually clicks on your text ad and visits your website.

Facebook Page

Prop Data will create your branch’s Facebook page, design a professional profile image, and update your company information. Prop Data will then setup a feed and integrate the Prop Data Management System with your Facebook Page and automatically post all new property listings and news articles to your Facebook Wall. Finally, we’ll add a “Property Search” navigation tab and enable visitors to search for property from your Facebook Page.

Email MarketingPermission based email marketing is a form of direct marketing which uses electronic mail as a means of mass communicating commercial messages to your target market. This cost-effective form of internet marketing allows you to send highly targeted and personalised messages to specific segments of your mailing list. Prop Data will custom design, develop, test and then distribute a promotional email to all active members of your mailing list and provide you with a detailed report on the email campaign’s effectiveness.