PROPOSAL

“GLAMS” MAGAZINE

DYNAMIC AND SMART

Presented by:

Laili Alfi Arfiyatin (092154020)

Dhoni Giantika Chandra (092154021)

Khoirul Umami M. (092154029)

Shita Devi Suryadi (092154218)

Narista Sandra (092154223)

Gracia Fernandez (092154224)

Irawan Kaharudin (092154225)

Diana Susmaker (092154240)

ENGLISH LITERATURE

LANGUAGE AND ART FACULTY

STATE UNIVERSITY OF SURABAYA

1. BACKGROUND

The proposal was made in order to provide complete information about the latest

information, to be launched by our team. The name of the magazine is GLAMS, this kind of a

lifestyle magazine or lifestyle themed targeting for teenagers target market for middle up class,

male and female. The magazine will be distributed in the Surabaya region, especially for college

student.

It is expected to provide information and inspiration to readers through a variety of

interesting articles. The articles it contains everything about latest trend, from fashion, music, till

your favorite hangout spot.

To promote the magazine, online promotions will be done as well as launching.

Promotion will be done online through the use of social networking sites like Facebook and

Twitter.

We trust and believe that GLAMS Magazine will be able to attract readers because of the

various benefits and its uniqueness.

Our team consists of eight members. Each has its own duties and obligations. Glam Guys

team members are acknowledged and experts in their respective fields.

The division of labor in our recent projects are:

Editor in Chief and Creative Director

Irawan Kaharudin

Designer

Dhoni Giantika Chandra

Laili Alfi Arfiyatin

Reporter

Khoirul Umami

Diana Susmaker

Fashion Editor and Photographer

Narista Sandra

Laili Alfi Arfiyatin

Reporter and Designer

Shita Devi Suryadi

Marketing and Distribution

Gracia Fernandez

II. OBJECTIVES

A. MARKET SHARE

· Segmentation

This magazine has its own strength that could make it become one of the popular

lifestyle magazine, especially for enthusiasts in the world lifestyle.because the magazine presents

what is happening today and really loved. Several other lifestyle magazines to our competitors,

both direct competitors and indirect competitors. The market shares for youth, who are the target

audience of our magazine.

· Targeting

The magazine is targeted to all gender who is a student or young professional, who love

lifestyle world, whether information about culinary, sports, fashion, gadgets, and so on.

Generally they are upper middle class.

· Positioning

This magazine is about lifestyle and contains the latest information and interesting

lifestyle. Another lifestyle magazine that became our indirect competitors such as Esquire and

Cosmopolitan for instances. The difference, both are commercial magazine concept. In content,

these magazines become our competitors, but with non- commercial, this magazine may be

superior to lifestyle magazine concept.

B. SWOT ANALYSIS

Strength

- The magazine is available for free

- High quality materials.

- Design and layout shown attractive.

- Target the intended reader of men and women.

Weakness

- Limited range of distribution

- Dependence on funding from sponsors or advertising.

Opportunity

- Urban lifestyle is increasingly diverse.

- The existence of commercial Lifestyle magazines at a great price.

- People love things that are completely free.

Threat

- Needed a pick up points right away, so that the audience aware of the existence of this

magazine.

- against the community notion about free magazines that mostly contain advertisements

which not good enough.

C. FINANCIAL ASPECTS

Size : A4

Paper : Glossy paper

Technique : Digital printing

Total Print : 1 magazine

Budget :

Printing : 30 sheets x Rp 6000 = Rp. 180.000

Cetak Cover : Rp. 50.000,-

Jilid Cover : Rp. 25.000,-

Total Budget : Rp. 255.000,-

III. TARGET AUDIENCE

1.Demographic

a) Sex: Male / Female

b) Age: 18-25 years old

2. Psychographic

a) Interest: Lifestyle, fashion, music, Socializing.

b) Lifestyle: Dynamic, Smart

3. Demographic

a) Surabaya region

b) Profession: College students and young executives.

4. Benefits and Uses For Readers

a. Readers will find information about the location.

b. Readers will find the latest information about the films that will be screened in

theaters, the music is hip, new events were held, and a book to be published.

c. Readers will get helpful tips about health that are useful and easy to put into practice in

everyday life.

d. Readers can get inspiration from these magazine articles, including about fashion or

the profile of someone who is considered inspiring.

IV. THE MAGAZINE

A. Magazine Concept

Name : GLAMS Magazine

Tagline: Dynamic and Smart

This tagline was chosen because it is considered to represent the content and purpose of the

magazine which can make the reader more sophisticated or advanced and most up to date on

various issues related to lifestyle or today's lifestyle.

Genre: Lifestyle Magazine

Mission Statement

The magazine is published as a guide to provide information about the urban lifestyle

Editorial Plan:

The magazine contains 15 sections. Here's the explanation:

 Rubric fixed:

1. Hi!: Greetings editor

2. The Menu: Table of Contents

3. On The Cover: discuss the hottest issues arround. The display as the main theme of the

magazine

4. Health Corner: Provides Tips - tips or reviews about knowledge and a healthy lifestyle.

5. Stop and Buy: Contains a wide range of products

6. Editor's Pick: Rubrics that displays something that is a favorite editorial magazine.

7. Tunes: Rubrics about music.

8. Moviesta: Rubrics that contains reviews - film reviews.

9. Bookworm: Contains summaries latest book is worth reading.

10. Electrocute: Rubrics that contains information and details about the latest gadgets.

11. Cuisine: Rubrics about cooking and eating places are worth to visit.

12. Fashion:

Fabulous Female: Rubrics about fashion for women.

Marvelous Male: Rubrics of fashion for men.

13. Our face: Contains profile or interview guest.

14. People Talk: Contains a variety of tips for the men in his life.

15. Boy's Toys: Rubric on a variety of products or goods that the object of interest in the men.

Special Rubric:

It's Happening! : Especifically about the events that just happened.

Fun Games : Contains quizzes and other entertainment.

Check This Out: Advertorial sections.

B. MECHANICAL DETAILS

Size: A4 (8.27 × 11.69 CM)

Paper Type:

Glossy

Number of Pages: 30 pages

Comparison between the contents of the advertisement: 70:30

Writing Style: Informal, but still polite.

Style and Layout Design: Creative and elegant

Type of font used in the article:

Comparison Images and Writing:

Binding:

Number of Production once published:

Distribution

As a free magazine that can be obtained in certain places in Surabaya

Pick-up point of the magazine are:

University in Surabaya Region

C. PROMOTION PLAN

Online

We use the internet as a media promotion, online promotion is through the medium of social

networking sites such as Facebook and a Twitter which is being widely used by the people today.

In online media also contain some articles from the magazine, also includes polls, quizzes with

prizes, and a discussion forum that allows readers or website visitors can interact with each

other.