pttc seo 101 deck
TRANSCRIPT
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Search Engine Optimization 101
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Search Engine Optimization
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's unpaid results - often referred to as "natural," "organic," or "earned" results
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The Organic Search Results
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Why Would You Want to Rank?
• Increased Exposure & Brand Awareness• More and More People Perform Website
Searches• Targeted Website Traffic• Cost Effective Marketing• Give the Search Engines What They Want
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Why Would You Want to Rank?
Rankings Visits Conversion Retention
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It’s Like Owning Prime Real Estate
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How Search Engines Work
Bot Release
Crawling
CachingRanking
Result Serving
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How Rankings are Calculated
Natural SEO
Technical Health
Usage Signals
Relevance
Authority Signals
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Technical SEO Audit
The assessment and optimization of all on-site ranking elements
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Site Speed Check
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Mobile Friendliness Check
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Mobile Friendliness Check
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Title Tag Audit
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Meta Description Audit
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Internal Linking Audit
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Duplicate Content Audit
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Crawl Error Check
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Content Development
The conceptualization, creation and publication of textual, audio and visual content within a website.
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Forms of Content
Content Idea
Whitepapers
Videos and podcasts
SlideShare decks
Blog posts
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Blog Articles
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Ebooks and Whitepapers
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Videos and Podcasts
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Content Promotion
The process of marketing and attracting user attention to your website’s content assets
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Content Promotion
Content Asset
Guest blogs
Press releases
Social media
Collaborations with
influencers
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Social Media Marketing
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Press Releases
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Guest Blogging
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Real World Events
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Thank
You!