seo seminar-immap tisha palarca deck

We Create Online Businesses That Generate Results!

Search Engine Optimization: An OverviewSearch Engine Optimization: An Overview

1116 Coiner Ct. City of Industry, CA 91748 (626) 810‐3763

Lollicup: From Traditional Success to Online SuccessHow Cybertegic

Helped Lollicup

become a multi‐million dollar e‐businessLollicup: From Traditional Success to Online Success

How Cybertegic

Helped Lollicup

become a multi‐million dollar e‐business

2000

2003

Phase One

Phase Two

Phase Three

Lollicup: From Traditional Success to Online SuccessHow Cybertegic

Helped Lollicup

become a multi‐million dollar e‐businessLollicup: From Traditional Success to Online Success

How Cybertegic

Helped Lollicup

become a multi‐million dollar e‐business

The Results…

• 120% annual growth in online sales during the first 3 years of

online

operations. Today, Lollicup

achieves an overall annual sales revenue in the

millions of dollars

• Visitor traffic grew from 600 visitors monthly to over 290,000

visiting

customers per year

• PPC marketing conversion rate increased from 1.5% to over 8% after six

months

• After one year of SEO marketing, Lollicup

was listed in the top 10 Google

search results under “boba

supplier”

and “coffee syrup supplier,”

both highly

competitive keywords

• CupDepot

was listed in Google’s top 10 search results under “plastic cups”

and “paper cups”

• Consistent readership of 15%+ for email marketing campaign• Product advertisements seen in major search engines and shopping

comparison sites

The Results…

• 120% annual growth in online sales during the first 3 years of

online

operations. Today, Lollicup

achieves an overall annual sales revenue in the

millions of dollars• Visitor traffic grew from 600 visitors monthly to over 290,000

visiting

customers per year• PPC marketing conversion rate increased from 1.5% to over 8% after six

months• After one year of SEO marketing, Lollicup

was listed in the top 10 Google

search results under “boba

supplier”

and “coffee syrup supplier,”

both highly

competitive keywords• CupDepot

was listed in Google’s top 10 search results under “plastic cups”

and “paper cups”• Consistent readership of 15%+ for email marketing campaign• Product advertisements seen in major search engines and shopping

comparison sites

Advanced Website Marketing | SEO | PCC | Email | Social MediaE –

Commerce Site Development | Top Placements in Search EnginesAdvanced Website Marketing | SEO | PCC | Email | Social Media

E –

Commerce Site Development | Top Placements in Search Engines

Cybertegic’s Background & Expertise♦ Google, Yahoo, and Microsoft Certified Marketers

♦

Staff is backed up with work experience from Fortune 500

companies (Yahoo, Nestle, Boeing, Verizon, etc.)

♦ Top executives are equipped with MBA education

♦

We Have Helped Many Companies Establish Multi‐Million

Dollar Businesses Online!

What We DoWhat We Do



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Build Professional Websites

Generate Customers for Businesses

Grow Online Businesses

Build Professional Websites

Generate Customers for Businesses

Grow Online Businesses

http://www.ceriwholesale.com/

http://www.tonerboss.com/

http://www.makemechic.com/

http://www.ritztours.com/

http://www.chonghing.com/

http://www.cupdepot.com/

http://www.lollicupstore.com/



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Some of Our Clients

Internet Users in the WorldInternet Users in the World

Internet Penetration RatesInternet Penetration Rates

Philippine Digital LandscapePhilippine Digital Landscape

Search Continues to Rise!Search Continues to Rise!

Philippine Ecommerce is on the Rise!Philippine Ecommerce is on the Rise!



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The TrendThe Trend

Internet User Population is Increasing Rapidly

Philippine Ecommerce is Rising

Search Remains a Dominant Online Behavior

Great news, but how do we

capitalize on this trend?

Great news, but how do we

capitalize on this trend?

How

Top 500 Online Retail Businesses

Find Their CustomersHow

Top 500 Online Retail Businesses

Find Their Customers



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What is

ES O ?

CybertegicInternet Business Consultants1116 Coiner Ct.Rowland Heights, Ca 91748

626.810.3763

PPC Keyword AdsOrganic (SEO)

Listings

What Are PPC Keyword Ads?What Are PPC Keyword Ads?

Every Keyword has a Price Tag!Every Keyword has a Price Tag!

Every Keyword has a Price Tag!Every Keyword has a Price Tag!

1,830,000 x 2% x

$1.51

= $ 55,266!



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TheNEED

for



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To lower advertising cost

Search Engine Market ShareSearch Engine Market Share

As of Jan 2012, Google registers 3 Billion+ searches/day!



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To be found in search engines

THERE’S NO SHORTAGE OF CUSTOMERS

THERE’S NO SHORTAGE OF CUSTOMERS

Google Organic Click‐Through RateGoogle Organic Click‐Through Rate

33,100 x

36.4% = 12,048 visitors per month

Google Page 1, Top 1

33,100 x 2.2% = 728 visitors per month

Google Page 1, Top 10



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To increase web traffic



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How to do

and make your business grow



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Assemble Your A-Team!Assemble Your A-Team!

To The Moon!



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Estimated 164+ elements that affect Google

ranking

♦

Title tag♦

Meta tag♦

Alt tag♦

Domain age and name♦

Site speed♦

Site traffic level♦

Dynamic URL versus Static URL♦

Site navigation structure♦

Internal link structure♦

External links♦

And more………….

Estimated 164+ elements that affect Google

ranking

♦ Title tag♦ Meta tag♦ Alt tag♦ Domain age and name♦ Site speed♦ Site traffic level♦ Dynamic URL versus Static URL♦ Site navigation structure♦ Internal link structure♦ External links♦ And more………….

The Three Main Components of SEO (Simplified Version)The Three Main Components of SEO (Simplified Version)



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Website Content

• Is It Themed Properly?• Does It Have Good Content?• Does It Have New Content

Constantly? • Is It Search Engine Optimized

Correctly?

Website Content

• Is It Themed Properly?• Does It Have Good Content?• Does It Have New Content

Constantly?• Is It Search Engine Optimized

Correctly?



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Technical Infrastructure

• Site Speed? (Google Caffeine Asked For It!)

• Do You Have a Sitemap?• Proper Redirect?• Have Robot.txt

file?

• HTML Code W3C compliant?• Dynamic URLs?• Eliminated Duplicated Content?

Technical Infrastructure

• Site Speed? (Google Caffeine Asked For It!)

• Do You Have a Sitemap?• Proper Redirect?• Have Robot.txt

file?

• HTML Code W3C compliant?• Dynamic URLs?• Eliminated Duplicated Content?



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Your Site Popularity

• What is Site Popularity?• External Links• Authority Sites

• Directories, Blogs, Forums,

Bookmark, News Sites, and

more….

• Do Not Buy Links!

Your Site Popularity

• What is Site Popularity?• External Links• Authority Sites

• Directories, Blogs, Forums,

Bookmark, News Sites, and

more….

• Do Not Buy Links!



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Top Trick: Perseverance!

• Build your popularity naturally and with the right method!

• Continue to provide good content

• Distribute good information through Blogs, Facebook, Twitter,

RSS feeds…etc.


• Build your popularity naturally and with the right method!

• Continue to provide good content

• Distribute good information through Blogs, Facebook, Twitter,

RSS feeds…etc.



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• Constantly perform on‐site optimization

• Broken links, title tags, meta tags,

h1, h2, h3 tags, image alt tags

• Work as a team. SEO is not meant to be done alone.


• Constantly perform on‐site optimization

• Broken links, title tags, meta tags,

h1, h2, h3 tags, image alt tags

• Work as a team. SEO is not meant to be done alone.

Monitor your SEO campaign and your competitors’, too!Monitor your SEO campaign and your competitors’, too!

Study, Study, Update, Update!Study, Study, Update, Update!

DO IT RIGHT!DO IT RIGHT!

SEO is a Marathon, NOT

a Race!

Some Rankings Cybertegic

Achieved with SEOSome Rankings Cybertegic

Achieved with SEO

Business Website Keyword Google

Ranking

Internet Marketing www.cybertegic.com Internet marketing seo

services 1 ‐

3

Internet Marketing www.cybertegic.com Internet marketing services

company 1 ‐

3

Coffee & Tea Solutions www.lollicupstore.com Bubble tea franchise 1 ‐

3

Packaging Solutions www.bestpack.com Carton sealer 1 ‐

3

Rings Wholesaler www.cerijewelry.com Wholesale rings 1 ‐

3

Women’s Shoes and Apparel www.makemechic.com Cute boots 1 ‐

3

Women’s Shoes and Apparel www.makemechic.com Online boutique for women 1 ‐

3

Plastic & Paper Cups Importer www.cupdepot.com Paper hot cups 1 ‐

3

Led Sign Manufacturer www.megasigninc.com LED sign 1 ‐

3

More results available at www.cybertegic.com



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Thank YouPlease feel free to ask me any questions.

Email: [email protected]

seo seminar-immap tisha palarca deck

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