public relations (pr) in brief [download and press f5]
TRANSCRIPT
![Page 1: Public Relations (PR) in brief [Download and Press F5]](https://reader035.vdocuments.net/reader035/viewer/2022062503/58edab001a28abbf638b4677/html5/thumbnails/1.jpg)
Public Relations
![Page 2: Public Relations (PR) in brief [Download and Press F5]](https://reader035.vdocuments.net/reader035/viewer/2022062503/58edab001a28abbf638b4677/html5/thumbnails/2.jpg)
What is PR?
![Page 3: Public Relations (PR) in brief [Download and Press F5]](https://reader035.vdocuments.net/reader035/viewer/2022062503/58edab001a28abbf638b4677/html5/thumbnails/3.jpg)
Arre, definition kya hai?• The professional maintenance of a favorable public image by
a company or other organization or a famous person is called…
Wait, there’s a better one!
• A strategic communication process that builds mutually beneficial relationships between organizations and their publics is called…
![Page 4: Public Relations (PR) in brief [Download and Press F5]](https://reader035.vdocuments.net/reader035/viewer/2022062503/58edab001a28abbf638b4677/html5/thumbnails/4.jpg)
PR:
![Page 5: Public Relations (PR) in brief [Download and Press F5]](https://reader035.vdocuments.net/reader035/viewer/2022062503/58edab001a28abbf638b4677/html5/thumbnails/5.jpg)
Managing Image and Reputation
Publicity
Opinion
Awareness
Education
Sales
Relationships
Branding
PRimeFunction
s
![Page 6: Public Relations (PR) in brief [Download and Press F5]](https://reader035.vdocuments.net/reader035/viewer/2022062503/58edab001a28abbf638b4677/html5/thumbnails/6.jpg)
The PRocess
![Page 7: Public Relations (PR) in brief [Download and Press F5]](https://reader035.vdocuments.net/reader035/viewer/2022062503/58edab001a28abbf638b4677/html5/thumbnails/7.jpg)
Digital PR
![Page 8: Public Relations (PR) in brief [Download and Press F5]](https://reader035.vdocuments.net/reader035/viewer/2022062503/58edab001a28abbf638b4677/html5/thumbnails/8.jpg)
Advertising vs. PR vs. Marketing
![Page 9: Public Relations (PR) in brief [Download and Press F5]](https://reader035.vdocuments.net/reader035/viewer/2022062503/58edab001a28abbf638b4677/html5/thumbnails/9.jpg)
Advertising Public RelationsPaid Earned
Builds Exposure Builds Trust
Audience Is skeptical Media Gives 3rd Party Validation
Guaranteed Placement No Guarantee, Must Persuade Media
Complete Creative Control Media Controls The Final Version
Ads Are Mostly Visual PR Uses Language
“Buy This Product” “This Is IMPORTANT”
![Page 10: Public Relations (PR) in brief [Download and Press F5]](https://reader035.vdocuments.net/reader035/viewer/2022062503/58edab001a28abbf638b4677/html5/thumbnails/10.jpg)
Skills Required in PR
Communication Skills Writing Skills Creativity Computer Skills Time / Task Management An Eye for Detail
![Page 11: Public Relations (PR) in brief [Download and Press F5]](https://reader035.vdocuments.net/reader035/viewer/2022062503/58edab001a28abbf638b4677/html5/thumbnails/11.jpg)
Example
#1 PR Firm in the world. Client: StarbucksEdelman’s Best Campaign. Divided into 5 stages, over a long period of time, to turn around the brand. Achieved 11% y-o-y increase in revenues, 40% increase in brand favorability by consumers, 2.7 billion media impressions and more than 70 days of sustained coverage in 24 countries.
![Page 12: Public Relations (PR) in brief [Download and Press F5]](https://reader035.vdocuments.net/reader035/viewer/2022062503/58edab001a28abbf638b4677/html5/thumbnails/12.jpg)
![Page 13: Public Relations (PR) in brief [Download and Press F5]](https://reader035.vdocuments.net/reader035/viewer/2022062503/58edab001a28abbf638b4677/html5/thumbnails/13.jpg)
#TDThanksYouVideo:https://www.youtube.com/watch?v=bUkN7g_bEAI
![Page 14: Public Relations (PR) in brief [Download and Press F5]](https://reader035.vdocuments.net/reader035/viewer/2022062503/58edab001a28abbf638b4677/html5/thumbnails/14.jpg)
![Page 15: Public Relations (PR) in brief [Download and Press F5]](https://reader035.vdocuments.net/reader035/viewer/2022062503/58edab001a28abbf638b4677/html5/thumbnails/15.jpg)
Thank You