Public Relations Public Relations Proposal Proposal

By: Chris FosheeBy: Chris Foshee

COM 330COM 330

Jacksonville State UniversityJacksonville State University

Rugby Football ClubRugby Football Club

Cock Rugby, It’s Cock Rugby, It’s BigBig

Fall 2007 SeasonFall 2007 Season

Information about your Information about your Champion Rugby TeamChampion Rugby Team

In it’s 13In it’s 13thth year as being an official year as being an official club at JSUclub at JSU

Recognized by the S.G.A. and Recognized by the S.G.A. and university athletic departmentuniversity athletic department

An intramural sport anyone can play!!An intramural sport anyone can play!!We are what some would call “A big We are what some would call “A big

deal” with an overall 07 record of 14-4deal” with an overall 07 record of 14-4

Information about your Information about your Champion Rugby TeamChampion Rugby Team

Defending G.R.U. Division Champs Defending G.R.U. Division Champs with a 2with a 2ndnd round loss in the national round loss in the national championship tournament to Wake championship tournament to Wake ForrestForrest

We won the Battleship tournament We won the Battleship tournament this fall (the Battleship tournament is this fall (the Battleship tournament is in Mobile and the best teams form in Mobile and the best teams form the southeast compete)the southeast compete)

An overall good product to sellAn overall good product to sell

$$$$Financially Solid$$$$$$$$Financially Solid$$$$

Sponsored by the S.G.A.Sponsored by the S.G.A.The university athletic department The university athletic department

bought new goal post for the team bought new goal post for the team and gives us fields to play on.and gives us fields to play on.

Personal Sponsor with Coach Mike Personal Sponsor with Coach Mike Trowse: Donates his time and money Trowse: Donates his time and money with the teamwith the team

Player pay $100 for every semester Player pay $100 for every semester of playof play

Team ExpensesTeam Expenses

Certified Referee--$280 for each home Certified Referee--$280 for each home gamegame

GRU Union Dues--$1,200 a yearGRU Union Dues--$1,200 a yearChristmas Party--$700 budgetChristmas Party--$700 budgetSports Banquet--$700 budget Sports Banquet--$700 budget Tournament entry fee--$250-$400Tournament entry fee--$250-$400Other miscellaneous expenses—Other miscellaneous expenses—

$1,000$1,000Two shoulder replacement and a trick Two shoulder replacement and a trick

knee– knee– Priceless!!Priceless!!

Fundraising Fundraising

Held a fundraiser to Held a fundraiser to help with funding of help with funding of our Annual Ruggers our Annual Ruggers Christmas PartyChristmas Party

Held a Halloween Held a Halloween Party and charged $5 Party and charged $5 for certain drinking for certain drinking liberties at the party liberties at the party and raised $350and raised $350

Raised half of our Raised half of our budget for the budget for the Christmas party.Christmas party.

Problems that needed to be Problems that needed to be addressedaddressed

Fan attendance at Fan attendance at home games home games needed to be needed to be improvedimproved

Research from 1Research from 1stst game showed we game showed we had 32 attendeeshad 32 attendees

Wanted to improve Wanted to improve that by 40 fansthat by 40 fans

The Club needed a The Club needed a mission statementmission statement

Doing this will help Doing this will help the club and the the club and the public identify the public identify the team goals and team goals and beliefs.beliefs.

Problems that needed to be Problems that needed to be addressedaddressed

Improve campus recognition by Improve campus recognition by promoting the team to our targeted promoting the team to our targeted demographic and recruit new members demographic and recruit new members and playersand players

Our Targeted Demographic= All college Our Targeted Demographic= All college students and faculty as well as any students and faculty as well as any body open to a new sporting experience body open to a new sporting experience in the surrounding communityin the surrounding community

Solutions Solutions

Promote home games with flyers Promote home games with flyers around campus around campus and around campus around campus and surrounding businessessurrounding businesses

Use all available mediums on campus Use all available mediums on campus to promote the game. Exp= 92J and to promote the game. Exp= 92J and The ChanticleerThe Chanticleer

Solutions Solutions

Meet with team and create mission Meet with team and create mission statementstatement

Promote the team in a positive light Promote the team in a positive light using other strategies stated using other strategies stated previously. This will hopefully previously. This will hopefully increase new members and fansincrease new members and fans

FLYERSFLYERS

J S U Rugby J S U Rugby

VsVs

Miss. StateMiss. State

This Saturday Nov. 3This Saturday Nov. 3

At 1:00pm Free AdmissionAt 1:00pm Free Admission

On the Intramural FieldOn the Intramural Field

Between the track and baseball Between the track and baseball fieldfield

JSU MediumsJSU Mediums

I got 2 of my friends that work at 92J to I got 2 of my friends that work at 92J to announce all information about the upcoming announce all information about the upcoming home games during their broadcast. home games during their broadcast.

They complied!!They complied!! ““Make sure you head over to the intramural Make sure you head over to the intramural

field this Saturday at 1pm as the JSU Rugby field this Saturday at 1pm as the JSU Rugby Team takes on the Auburn Tigers in what has Team takes on the Auburn Tigers in what has become a friendly rivalry,” said Matt Singleton become a friendly rivalry,” said Matt Singleton in one of his broadcast. “Admission is free and in one of his broadcast. “Admission is free and should be full of lots of hard hits has our should be full of lots of hard hits has our defending GRU champs defended their title.” defending GRU champs defended their title.”

JSU MediumsJSU Mediums

Got 2 articles published about the Got 2 articles published about the team by talking to The Chanticleer team by talking to The Chanticleer sports editor Patrick Swafford.sports editor Patrick Swafford.

One about our home win over Auburn One about our home win over Auburn and the other about our and the other about our Championship win in the Battleship Championship win in the Battleship tournament.tournament.

JSU Rugby Mission StatementJSU Rugby Mission Statement

To form a brotherhood with all members in To form a brotherhood with all members in the effort of winning at all cost and the effort of winning at all cost and shaping its members into the leaders of shaping its members into the leaders of tomorrow, all while presenting the sport of tomorrow, all while presenting the sport of rugby in a honorable manner. rugby in a honorable manner.

GREAT SUCSESS, HIGH 5!GREAT SUCSESS, HIGH 5!

Promotion of the games worked!! After one week Promotion of the games worked!! After one week of promoting there where 68 fans at the Auburn of promoting there where 68 fans at the Auburn game. A raise of 36 fans…almost doublegame. A raise of 36 fans…almost double

Just 4 fans under my goal….Oh yea, We beat Just 4 fans under my goal….Oh yea, We beat Auburn!!!!!! Auburn!!!!!!

GREAT SUCSESS, HIGH 5!GREAT SUCSESS, HIGH 5!

Attendance taken at our next (and last) Attendance taken at our next (and last) home game against Mississippi State we home game against Mississippi State we had 94 fans there. Surpassed my goal by22 had 94 fans there. Surpassed my goal by22 fans!!!fans!!!

We went undefeated at home this fall. We went undefeated at home this fall.

Promotion A Hit!!Promotion A Hit!!

Promotion A HitPromotion A Hit We got new fans that will hopefully We got new fans that will hopefully

continue to come outcontinue to come out 2 new player that decided to come out 2 new player that decided to come out

after seeing one of the flyers.after seeing one of the flyers. More much needed recognition on campusMore much needed recognition on campus

FINFIN