PowerPoint Presentation

PUBLIC SPEAKINGAnalyzing the AudienceCopyright 20121Identify the Audience

Copyright 20122Audience-CenterednessAudience foremost in mind during speech preparation, presentation

Copyright 20123Audience-CenterednessTo whom am I speaking?What do I want them to know, believe, do?What is most effective way of accomplishing that?

Copyright 20124IdentificationEmphasizing common values, goals, experiencesLets the audience know why they should care about what you have to sayCopyright 20125EgocentrismTendency to be concerned with own values, beliefs, well-being

Copyright 20126Demographic AnalysisAgeGenderReligionSexual orientationRacial, ethnic, cultural backgroundGroup membership

Copyright 20127StereotypingOversimplified image of groupDone by assuming all members are alike

Copyright 20128Psychographic AnalysisActivitiesHobbiesLifestylePersonality typeCopyright 20129Situational AnalysisSizePhysical settingDisposition toward topicDisposition toward speakerDisposition toward occasion

Copyright 201210Audience InterestWhy is it important for the audienceW.I.F.MCopyright 201211Audience Interest

Copyright 201212Audience AttitudeFrame of mind in favor of, or opposed to, person, policy, belief, institution, etc.

Copyright 201213Addressing Audience Attitude

Copyright 201214Getting Audience InformationQuestions:Fixed-alternativeScaleOpen-ended

Copyright 201215Fixed-AlternativeDo you know what the insanity plea is in the U.S. legal system?Yes _____No _____Not sure _____

Copyright 201216ScaleHow often do you believe the insanity plea is used in U.S. court cases?

veryveryseldomoftenOpen-EndedWhat is your opinion about the insanity plea in U.S. court cases?

Copyright 201218Using Questionnaires

Copyright 201219Adapting BeforeAssess how audience will respondAdjust to make speech clear, convincing

Copyright 201220Adapting DuringAdjust for unexpected circumstancesWatch for feedback

Copyright 201221Adapting AfterUse the experience to prepare for the next speech when appropriateCopyright 201222