analyzing your audience & purpose.pptx

7/23/2019 Analyzing Your Audience & Purpose.pptx

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The Writing Process

Prepared by: KJPdeUngria



Planning

Who is your audience?

Determine the subject

Determine the language to be used.



Analyzing Your Audience & Purpose



“ Designing a presentation without an audiencein mind is like writing a love letter and

addressing it

!o "hom #t $ay %oncern&' (Ken )aemer*

+!,! Presentation -esearch $anager



An audience is never wrong. An individual of itmay be simple-minded, but a thousand simple-

minded in the dark -- that is critical genius.“

/0illy "ilder

"hy consider the audience1



"ho +re 2our -eaders1

0road3roup

45perts

45ecutives

$anagers

!echnicians

0eginners6on/

specialists



Why is your audience reading yourdocument?

Category ofReaders

Descriptions

Primary+udience

/ Uses the document in carrying out their jobs.e5: an e5ecutive to determine which project to7und.

8econdary+udience

-People who need to stay aware o7 developments inthe organi9ation but do not directly act or respondto the document.

45: managers who need to be aware o7 the projectsoutlines .

!ertiary+udience

-People who might take an interest in the subject.-45: groups* local government and etc.



+udience +nalysis

+udience

%haracteristics1

6eeds and e5pectations1

anguage1

Knowledge ,45perience evels1

"ho1



Understanding the

Cultural Variables “on theur!ace"



Cultural Variables

Political

4conomic

8ocial

-eligious

4ducational

!echnological

inguistic

source: International Technical Communication, ancy !. "oft#$%%&'



Understanding the %ultural ;ariables“0eneath the 8ur7ace'

"hat do you think1 +n +merican manu7acturer o7 deodorant

launched an advertising campaign in Japan inwhich a cute octopus applied the <rm&sproduction under each o7 its eight arms. Didthis campaign succeed1



=resca so7t drink was being promoted by a saleswoman in $e5icowith a sales pitch greeted with laughter. "hy so1

=-48%+ > esbian'



“ Come Alive WithPepsi”“ Pepsi brings your ancestorsback from the dead”



Considering Cultural Variables as You Write

The challenge of communicating e(ectively with a person fromanother culture is that you are communicating with a person,not a culture. )ou cannot be sure which cultures havein*uenced that person # ovitt* ?@@@A.



Writing !or #ulticultural $eaders

imit vocabulary* use 8impli<ed 4nglish

Keep sentences short

De<ne abbreviations and acronyms

+void jargons* idioms* slang

0e care7ul with graphics



3oogle* BC?C www.google.comEcorporateEtech.htmlF.

o+ddressesthe general reader.

o

!he process ishighlyotechnical * thecartoon drawings*simple Gowchart*and the cleare5planations o7terms such as

:inde5 server' and“doc server “ makeit a very accessibledocument



Uses audience/centeredlanguage to transcend

one&s own perspectivewhile considering theneeds and interests o7 thereaders.

3etting inside someoneelse&s shoes.

%eep in mind



What is your purpose?

"hat do you want your readers to know or do1

"hat belie7s and attitudes do you want them to hold1



De<ning your purpose

!plicit Purposes to provides in7ormation

to give instructions

to persuade the reader

to enact Hor prohibit somethingA

"mplicit Purposes !o establish a

relationship !o create trust and

establish credibility

!o document actions



#mplications: )ow

+udience and Purpose+Iect Documents



+udience and Purpose control several7eatures:

%ontent

rgani9ation

ayout

anguage and tone