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PUBLICITY MANTRA

What is PUBLICITY?

Root word - PUBLIC

If we break the word PUBLICITY, what we get is

PUBLIC +CITY = PUBLICITY

which means interacting with the public of a particular region and culture. Thats why the ads we see in INDIA are different from China, USA, Russia etc.

PUBLIC + CITY = PUBLICITY

Ways to publicize a product/company

Word-of-mouth (man to man publicity)

Advertisement (posters, flex, media etc.)

Branding (providing quality services)

Events (launch events, award function, live shows, tours, seminars etc.)

Word-of-Mouth

This is the most widely used technique in the advertisement world !

Best publicity mode.

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BRANDING means people recognise you by your name.

Building a customer base by providing a quality service and a high end product.

EVENTS

Branks like Mercedes, BMW etc. sponsor events and dont have any commercials.

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Why Advertise?

Promotion : To get the word out that you have something exciting to offer.

Awareness : To tell people that your product exists and educate them about its benefits.

Retention : An ongoing advertising campaign is essential in reminding your existing customers that you're still around.

Morale : To boost the morale of the employees, that the firm at which they are working is widely known.

Advertisement is all about creative thinking!

Methods of advertisement

Print advertisements

e.g. poster , banners etc.

What do you guys expect?

GUERRILLA ADVERTISEMENT

Guerrilla advertisements

THINK DIFFERENT !

What is Guerrilla advertisements ?

Broadcast Advertisements

What we see on youtube channels like TVF and AIB etc. or Aajtak , India TV , Star plus etc.

AMBUSH ADVERTISEMENT

SURPRISE ! SURPRISE!

SOCIAL MEDIA

Where ever you go we follow!

IT MATTERS!

FEATURES OF A GOOD AD

FOCUS ON THE BASIC ISSUES

Like wheel detergent ad, the basic issue they strike is the roughness of the hands

LOGO

A logo that leaves an imprint on everyone.

TAGLINE

Even a child can speak it!

Show everything positive about the product.

reaction should be..

After watching the ad

I NEED IT!

the answer is

Is advertisement really necessary?

It depends!

Who you are? A company like Rolls Royce or Porsche.

Xiaomi , they did no print advertisements, no guerrilla advertisements but they collaborated with Flipkart thats a brand in itself.

The other face of the coin!

Advertisement Industry

Facebook ad revenue

By the end of 2015 it is estimated to be $17.23 billion.

By the end of 2014 Indias advertisement industry was estimated to be around $16.33 billion.

Where INDIA stands?

INDIA - 2015

Print advertisement revenue is going to share 40-45% market.

Online advertisement will grow by 30%.

Apps downloaded in 2014 were 1.56 billion, in 2015 it will increase 5 folds to around 9 billion.

Hence the revenue generated by apps will grow from

$150 million to $250 million.

So there are ample opportunities for developers to earn some cash and do ash.

Thank you !