publishing for e-patients
TRANSCRIPT
Publishing for e-Patients
Janice McCallumE-Patient Connections 2009October 27, 2009Philadelphia, [email protected]
Health Content AdvisorsInfoCommerce Group Inc.
E-Patient Connections 2009 October 26-27, 2009
e-Patients Increase Supply & Demand for Health Content
D ↑ e-patients are Web-savvy and aware of online sources, but often hit pay walls and other hurdles when seeking medical research info.
S ↑ Electronic records provide hugely expanded universe of outcomes and transactions data (tests and test results, Rx fulfillment, patient history, payment records)
S ↑ IT plays fundamental role in transforming production & consumption of health content. Over time, IT drives down cost of once pricey assets & expertise.
Janice McCallumHealth Content Advisors
E-Patient Connections 2009 October 26-27, 2009
What is Health Content?
• Health Content Advisors (HCA) is a division of InfoCommerce Group (ICG), a consulting group that provides strategic market analysis and business model optimization services to B2B publishers with emphasis on “data” publishers. HCA provides same services to entire “health content” industry.
• Our definition on “health content” includes all content produced by all health industry stakeholders: (more next slide)
• Effect of IT on health industry will lead to an avalanche of new data sources that can serve as raw data for new information tools. Challenge rests on turning all that data into reliable, usable information, or what we refer to as “data that do stuff”.
Janice McCallumHealth Content Advisors
Janice McCallum Health Content AdvisorsE-Patient Connections 2009 October 26-27, 2009
Research InstitutionsArticles, conf. presos.
Pharma Clinical Trials, Drug Info
Medical Communications Agencies
Search Engines, Text Mining/Analytics,
Aggregators
Librarians, PatientAdvocates,
Patient Navigators
Payers, Pharma
Patients, Consumers
Physicians, CliniciansResearchers
Payers Insurance, Employers, CMS/govt
Pharma, Biotech, Devices
Providers Hospitals, clinics
Payers
Providers Directory info
Patients User-generated, PHRs
Media Companies
Health and Life SciencePublishers
(journals, books, cme)
The Complex Health Content Industry: All Stakeholders
EHRs, PHRs
Janice McCallum Health Content AdvisorsE-Patient Connections 2009 October 26-27, 2009
Primary Sources Intermediaries End-Markets
Research InstitutionsArticles, conf. presos.
Pharma Clinical Trials, Drug Info
Medical Communications Agencies
Search Engines, Text Mining/Analytics,
Aggregators
Librarians, PatientAdvocates,
Patient Navigators
Payers, Pharma
Patients, Patient Advocates,
e-Patients
Payers
Providers Directory info
Patients User-generated, PHRs
Consumer Media Companies
Health and Life SciencePublishers
(journals, books, cme)
Today’s Talk Focuses on Producing Content for e-Patients and New Sources of Data Produced by e-Patients
EHRs, PHRs
E-Patient Connections 2009 October 26-27, 2009
The fundamental trend in medical information content: moving to
“data that do stuff”
Standalone Reference Content
Content integrated with tools
Point of care
workflow solutions
Janice McCallumHealth Content Advisors
E-Patient Connections 2009 October 26-27, 2009
Evolution from standalone content resource to point of care decision tools and workflow
solutions
Reference worksLibrary resources
Specialized online reference works available at (or near)point-of-care.
Integrated point-of-care data; clinical decision tools
Janice McCallumHealth Content Advisors
E-Patient Connections 2009 October 26-27, 2009
Evolution of Health PublishingRead Search Navigate Connect Do
Print Digital Databases Analysis Tools Linked Contextual
Information Workflow
application
Info needs to be pushed.
Provides “peek” into full article.
.
Navigation tools to sort
through large and
varied collections
Collabor-ation tools;
integration
across collections.
Workflow solutions
Janice McCallumHealth Content Advisors
E-Patient Connections 2009 October 26-27, 2009
New Research and Publishing Opportunities in Healthcare Information Market
Demand from e-Patients
Medical reference databases re-packaged for e-patient segment:Examples:DeepDyve medical research engine with
Netflix content rental model – announced today! Elsevier’s MedCounselor module for consumers.
Supply from e-Patients
Healthcare Data Analytics: Organize and mine data content that is byproduct of digital record
keeping.. Examples: Aetna, athenahealth, Cerner, Cure Together, MedMining, PLM, Safeway, Virgin Healthmiles.
Janice McCallumHealth Content Advisors
E-Patient Connections 2009 October 26-27, 2009
Emerging Trends and BuzzwordsSupply-side
Infodemiology: Extracting patterns from search behavior, e.g., Google Flu Trends
Patient Generated Data: Expanded definition includes any and all patient- generated data that can be mined and analyzed.
Healthcare Data Analytics: Data mining; developing new statistical techniques for medical studies that deal with large universes of outcomes data.
Personalized medicine: genomic data will increase amount of data by order of magnitude.
Social Pharma: Social Pharmer group that studies new ways for pharma companies to interact with consumers online.
Janice McCallumHealth Content Advisors
E-Patient Connections 2009 October 26-27, 2009
Where are Opportunities?New information sources (supply) from e-Patients drive need for services that organize, cleanse, design, aggregate, integrate, market, sell, analyze and report healthcare data. Demand from e-Patients drives need for more medical information directed at educated non-specialist audience. $64K Question: Can traditional medical publishers make the transition or will new players outside of publishing (e.g., Health IT vendors and pharma/device companies, e-Patient groups) take the lead in providing health content for emerging markets?
Janice McCallumHealth Content Advisors
Content Value Pyramid
E-Patient Connections 2009 October 26-27, 2009
Now It’s Your Turn: Q&A
Janice McCallumHealth Content Advisors
For more on Health Content Advisors, seewww.healthcontentadvisors.comTwitter: @janicemccallumEmail: [email protected]