pumpkin masters 2015 brochure
TRANSCRIPT
WIC Marketing Inc. 515 -202 St
Langley, B.C. V2Z1V7 Ph. 604-534-4870, 778-554-2888
All kits will be bilingual for 2015 to help appeal to the fastest growing demographic in the US.
Pumpkin Masters has a Spooky NEW look to increase shopability!
New transfer method messaging to drive awareness.
Kit descriptor bar – consistent placement for clear messaging & easy shopability.
Safer than Kitchen Knives messaging to bring awareness that Pumpkin Masters is the safer method to carve pumpkins.
Facebook & Pinterest logos have been moved to the front of the packaging to help engage and inspire consumers.
QR code will lead consumers to “How to” video & show just how easy the new transfer method is!
Carving Party Kit Tools and patterns designed for kids and adults! • 16 patterns and instructions, • 4 Carving Saws, 2 Scraper Scoops, 1 Super Poker, 1 Drill & 1 Crayon.
Pumpkin 2015 - Carving Kits
Decorating Punches Tool Kit New punch tools allow you to create artful designs without the need for a carving saw. Detailed carvings can be created with an easy “punching” technique that is ideal for both adults and kids! • 2 Punch Tools, 1 Carving Saw, 1 Scraper Scoop, and 1 Super Poker
Pumpkin 2015 - Carving Kits
INNOVATION utilizing a new carving technique!
89% of Driven Decorators like to try new things!
• 360 Carving Kit introduces a new carving technique that allows the whole pumpkin to be carved!
• Kit includes specially designed patterns that are stunningly spooky from any angle.
• Impress your friends and family by carving 360 degrees!
• Driven Decorators have rated this item:
• Top 2 Box in appeal – 96.0% • Top Box in purchase intent – 62.0%
Growth Platform 1 – So Easy, Beginners Are Masters Idea: Sculpt & Carve – Easy & Expert Result Insights – What Users Say • 90% - Like to try new things • 74% - View carved pumpkins as works of art Why It Will Work • Combination provides a more professional and
dramatic pumpkin by adding depth and dimension
• Combination of two techniques in one kit provides users with the tools needed for a more advanced creation
Make it Easy & Expert So Easy, Beginners
are Masters
INNOVATION for decorating pumpkins!
60% of consumer decorate pumpkins for Halloween.
• Crackle Paint & Stencil Kit allows your pumpkin to be displayed throughout the season!
• No carving is necessary, therefore designs are
visible for weeks! • Pumpkins can be painted using the ever popular
black & silver trend and embellished with Halloween designs.
• Driven Decorators have rated this item:
• Top 2 Box in appeal – 94.0% • Top Box in purchase intent – 70.0%
Growth Platform 4 – Extend into Décor Idea: Enable Pumpkins to Be Seasonal Décor
Insights – What Consumers Say • 62% - Seek the easiest approach to tasks • Difficult to throw away your masterpiece
Why It Will Work • Crafting tape is the easy solution to creating
pumpkin décor in minutes • Pumpkins can be decorated weeks before
Halloween so they can be enjoyed longer
Make it Extend to Décor Extend into Décor
Make It For Mom
Growth Platform 3 – Make it For More Occasions Idea: Develop a Fun & Easy Solution to Decorate Multiple Pumpkins for Mom Insights – What Consumers Say • 89% - Like decorating for the holidays • 71% - Cannot wait to show off their creations Why It Will Work • Decorated pumpkins can be used as décor • Value - consumers save $13+ by buying a kit
versus buying individual craft supplies
Make it For More Occasions For More Occasions
The Power (Saw) of INNOVATION!
The Power Saw has been REDESIGNED for ultimate comfort and maneuverability!
• New, easy-grip design fits perfectly in your
hand, allowing intricate patterns to be easily carved in minutes!
• Trigger switch allows the Power Saw to be turned ON/OFF using natural grip, for carving in comfort.
• The #2 selling SKU in pumpkin carving is now easier to use than ever before!
• Driven Decorators have rated this item:
• Top 2 Box in appeal – 90.0% • Top Box in purchase intent – 60.0%
INNOVATION with a unique 360◦ rotating device!
Truly show off your pumpkin masterpiece with the Ultimate Carve & Display Kit!
• Features a 360◦ rotating display stand, with super
bright LED light.
• Showcase your entire creation in a dramatic flair with the slow movement of the display stand.
• Complete carving kit includes tools and specially designed patterns that create a scene all around the pumpkin.
•Driven Decorators have rated this item:
• Top 2 Box in appeal – 89.0% • Top Box in purchase intent – 54.0%
Kids Carving Kit Creepy eye inserts with glow in the dark features for a whole new effect. Light shines through the eyes to bring patterns to life! • 4 pairs if spooky eyes. • 4 patterns and instructions • 1 Kids Dura Saw, 1 Scraper Scoop & 1 Crayon.
Pumpkin 2015 - Kid’s Products
Kids Glow In The Dark Carving Kit Carving and crafting have been blended into one complete kids kit. • Pumpkins can be carved, painted or both. • Includes: 6 Patterns and instructions, 2 Glow
in the Dark Paints, 1 Kids Safety Saw, 1 Scraper Scoop & 1 Drill.
Pumpkin 2015 - Kid’s Products
Growth Platform 3 – Make it For More Occasions Idea: Enable Kids to Decorate Pumpkins Without Carving Insights – What Consumers Say • 89% - Enjoy family activities • 59% - Distribution of dollars are HH with families
Why It Will Work • Kids can easily create their own monster
pumpkins, safely • Easy to use die-cut foam sheets and googly eyes
bring monsters to life
Make it For More Occasions For More Occasions
Pumpkin 2015 - Lighting
Xtreme Strobe Light • 4 Super Bright LED lights. • Hides light with in the pumpkin. • Batteries included.
Growth Platform 2 – Make Lighting Safe Idea: Develop a Brighter Light That Can Be Angled Insights – What Consumers Say • 75% - Use a candle • 43% - Use a battery operated light
Why It Will Work • Easier to use and safer than candles • LED light delivers brighter illumination for pumpkin
carvings, details show up better • Built-in easel back locks at 45 or 90 degrees to best
highlight carving
Make it More Safe Safer Than a Candle
Pumpkin 2015 - Accessories
Bare Bones Simple kit that contains the basics needed for carving your pumpkin. • 1 Scraper Scoop & 1 Safety Saw.
4 in 1 Carving Tool This carving tool does it all! • Tool has 2 cutting edges for simple and detailed carving
techniques. • The bottom of the tool has 2 cutting edges for sculpting away
the pumpkin skin. 1 side is designed to remove the skin while the other one smooth's out the area.
• Intended for Adult Use Only.
Pumpkin 2015 - Accessories
Sensational Shadows Pattern and instructions are included to create designs for the front and back of the pumpkin, which creates spooky scenes behind your carving.
Pumpkin 2015 - Pattern Books
Creature Features 8 Patterns with instructions to create creepy and fun pumpkin creatures! • Pumpkin patterns designate
areas to be carved and cut pieces are utilized to create a creature with 3D features!
Spooktacular Scenes 10 patterns and instructions are combined to create haunting scenery for your pumpkin display. • Designs are completed by using
multiple carved pumpkins and stacking them or laying side by side.
Pumpkin 2015 - Pattern Books
Classics 8 Patterns with instructions to create creepy and fun pumpkin creatures! • Pumpkin patterns designate
areas to be carved and cut pieces are utilized to create classic patterns.
Contest Winners 8 patterns and instructions are combined to create winning designs for your pumpkin display. • Designs are completed by using
multiple carved pumpkins and stacking them or laying side by side.
Pumpkin Blacklight w/glow paint- Limited Quantity 3 illuminated LEDs react with Glow-in-the-Dark paint! Includes: Operated UV light, 1 battery, 1 roller, 1 bottle of glow in the dark paint.
Pumpkin Powered Light - Limited Quantity Super bright multi color LED, strobes and pulses through many colors. Prongs complete the circuit when installed in pumpkin. Requires 2 AAA batteries, not included.
Costume Reflectors – 3 Ass’t- Limited Quantity. Halloween themed safety flashers clip right onto children’s Costumes. Blinking LEDs and reflective material make them easier to see at night. Sold as an assortment.
Displays
Assorted Floor Display Display Contains: • 48 Pumpkin Carving Kits • 12 Kid’s Carving Kits • 18 Assorted Pattern Books
Counter Display Display Contains: • 24 Pumpkin Carving Kits