PURE SA MOTORSPORT 2010 PARTNER INFORMATION

Contact: Ryan Jones Team Principal, Pure Motorsport

0410 131 658 ryan@puremotorsport.tv www.puremotorsport.tv

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INTRODUCING PURE SA MOTORSPORT

Introduction In an exciting development for South Australian motorsport, Pure Motorsport will be producing a new grassroots motorsport show to air on community TV network C31 Adelaide. The new show will take advantage of Pure Motorsport’s advanced online video sharing web site, www.puremotorsport.tv, and existing loyal audience to ensure a truly national and international audience. We will endeavour to cover every form of motorsport conducted in South Australia, and interview South Australians who are competing interstate and overseas. Partnering with Pure Motorsport to deliver this new and innovative show not only supports grassroots motorsport, but the South Australian community at large. We also promise great value for money.

About Pure Motorsport Pure Motorsport is an emerging Adelaide company that produces innovative internet coverage of motorsport events, and broadcasts it online at www.puremotorsport.tv. Run by four young South Australians, Pure Motorsport has successfully broadcasted a number of major national motorsport events, including Sprint Auto Parts Rally SA, Shannons Nationals and the Yokohama Alpine Rally. This experience will be invaluable when producing Pure SA Motorsport.

Show Concept Tentatively titled Pure SA Motorsport, the show will focus on showcasing South Australian motorsport: events and competitors. It will be entirely produced in South Australia and broadcast on South Australian community TV station C31 Adelaide.

Topics covered will include a mix of hot button community issues, interesting motorsport features and interviews, presented in a magazine style format. Regular features will include:

How to get involved in motorsport Taking your need for speed off the

streets Interviews with characters from

grassroots South Australian motorsport Previewing/reviewing motorsport events

around SA Results achieved by South Australian

competitors around the world We are currently working to try and cast a dedicated correspondent for each motorsport category within their own community. This will ensure that the correspondents will be able to expertly discuss their chosen field, and may also unearth new TV talent. Regular segments on the show will include:

What is it? – profiling a South Australian motor racing category, and how to break into it.

Behind the Racing – Interviews and features on the behind the scenes people that make motorsport events happen

Tomorrow’s Talent – showcasing the youngest and brightest South Australian motorsport stars of the future

How Does That Work? – a technical look at aspects of a variety of vehicles

Pure Motorsport is committing to an initial 10 episode run. We will then review progress and start planning for a further 10 episodes.

DISTRIBUTION & AUDIENCE The show, Pure SA Motorsport, will be broadcast weekly on community TV station C31 Adelaide. C31 Adelaide currently has a loyal audience of in excess of 320,000 viewers, with this expected to more than double with their impending migration to digital broadcasting. In addition to the TV broadcast, the show will then be available to watch free of charge, on-demand, online at www.puremotorsport.tv, in its entirety with all original partner advertisements. Finally, the show will be available for download at no cost to the viewer in high definition via legalised torrents. We intend to distribute through a number of the world’s most popular torrent web sites, giving the show a global audience.

Pure Motorsport are pleased to present you with a great partnership opportunity. With Pure SA Motorsport’s strict South Australian grassroots focus, this is an excellent opportunity to demonstrate your support for South Australia, and local sport. Advertising on Pure SA Motorsport is strictly limited, with only 14 x 15 second spots available to partners over the course of the half hour show for a total of 3.5 minutes of advertising. Introductory partnership pricing has been set at levels considering the current audience of C31 Adelaide. When C31 Adelaide migrates to digital broadcasting later this year, it is expected the increase in audience will also increase demand for sponsorship. All partners are also entitled to discounts on advertising on Pure Motorsport’s web site, www.puremotorsport.tv, subject to negotiation.

Major Partner Becoming a major partner entitles you to the highest possible levels of coverage. You will be entitled to appropriately name the show in order to showcase your brand and this will be reflected in all advertising and promotional efforts. Pure SA Motorsport and their major partner will be extensively advertised on www.puremotorsport.tv and C31 Adelaide. Slates will be placed at the start and end of every show, with “Presented by Your Company” displayed for 15 seconds with any other desired message. Finally, you will also receive four 15 second advertising slots, giving you a total of 1 minute, or 28.5% of all available sponsor airtime. The total cost of a naming rights package is $1,200 + GST per episode. A 5% discount will apply for a 10 episode commitment.

Key Partner Becoming a key partner offers you the opportunity to showcase your business during Pure SA Motorsport without the added cost of naming rights. Supporting partners receive two 15 second advertising slots per episodes, in addition to supporting branding at the start of every show accompanying the “Presented by Your Company” slate. Additional or longer advertising slots can be negotiated upon request. The total cost of a supporting partner package starts at $600 + GST per episode. A 5% discount will apply for a 10 episode commitment.

Supporting Partner If you want to support South Australia, and incredible South Australians, then becoming a partner will give you excellent value for money. In exchange for your support, you will receive a 15 second advertising slot. Additional or longer advertising slots can be negotiated upon request. Total cost of a minor partner package starts at $200 + GST per episode. A 5% discount will apply for a 10 episode commitment.

PARTNERSHIP

COMPANY

0410 131 658 ryan@puremotorsport.tv www.puremotorsport.tv

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