Sam Lount

purpose

The purpose of my page will be to sell snowboarding products, show people snowboarding videos to get them into a mood that will make them want to buy equipment from our site. I will have a news page to keep everybody up to date on snow conditions and competitions because the site will sell equipment for any type of snowboarding, anywhere. We are a business at the end of the day so we need to sell as many products to people as possible. To do that we need to make the page aesthetically pleasing to a lot of people but I think that the main people interested are young adults looking to explore the world in a gap year after university. The will obviously have some student debts so we will need to make our products look cheap by offering loads of sales and offers.

audience

If we target this at any level snowboarders this will allow us to broaden our market and make a larger profit. The general public can see our page so we will try to make it as interesting as possible for them and hopefully they will think about booking a holiday. A lot of people who go snowboarding are teenagers or people who are in university and want to kind of rebel against skiers. I think that my site need to look appealing to younger people who were brought up with technology and the internet because they will be expecting the page to be more aesthetically pleasing and work fast and effectively. This will be a very important thing I will concentrate when designing my pages.

House style

• The background on every page the same the planning page.

• White text to stand out on the red or occasionally red text to stand out on the black backgrounds.

• A home button on every page.(bottom left)

• A logo on every page.(top left)

• Basket, sign up, log in.(top right)

• Red , white & black colours are used on every page in the same way.

• Navigation bar at the bottom with access to all pages.

Navigation structure

There is a very simple navigation bar at the top of the page which will be an quick easy way to search for what you want. I have chosen this over a search bar because they often don’t find the right thing. Clothes, equipment, video, news are all very different so there will not be any overlap in items. Most pages will open up in the same tab but multimedia and the external links open in a new tab, this is so that people don’t leave my web page and get distracted. I want to keep people on my page for as long as possible to allow them to check all of our offers and that’s how a businesses make money. I also have a navigation bar at the bottom of the page that allows you to get to every page from one another.

Home page Logo

Equipment Clothing Video News

Sign up Log in Basket

Scroll box with news of the day and any warnings if needed.

Home

Contact details and terms of use

Animated flash banner of a snowboarder

Slide show of snowboard pictures

Form

Advert

Multimedia

clothing Sign up Log in Basket

Drop down menus of: Coats, Pants, Boots

Where the drop down will go and which ever you click it will go to the same page but this drop down will have pictures of the item clicked.

equipment Sign up Log in Basket

Drop down menus of: Boards, Bindings, Helmets

Where the drop down will go and which ever you click it will go to the same page but this drop down will have pictures of the item clicked

Sign up Log in Basket What Boards will look like.

Back to equipment

Sign up Log in Basket What Helmets will look like.

Back to equipment

Sign up Log in Basket What Bindings will look like.

Back to equipment

Sign up Log in Basket What Jackets will look like.

Back to clothing

Sign up Log in Basket What Boots will look like.

Back to equipment

Sign up Log in Basket What Pants will look like.

Back to equipment

Sign up Log in Basket video

art of flight trailer

An animated snowboard video

HD video of a nike 6.0 snowboard session

Sign up Log in Basket

Scroll down boxes

news

Sign up Basket Log in E-mail……………………………….

Password…………………………..

Log in Basket Sign up E-mail……………………………….

Password……………………………

Retype Password………………………

Activation key…………………….

Web movements

Home

Clothing Equipment Videos News

3 similar pages but different products

3 similar pages but different products

A page with a few embedded videos and links

Scroll boxes with different news articles

Multimedia

Sign up

Log in New home