Purpose Skills

Purpose Skills1Purpose to find out why a certain source is createdTake a Break, Lets Look at Advertisements!http://www.youtube.com/watch?v=kv2tt1rvZZ0

http://www.youtube.com/watch?v=Gz8dsR5vPzM

http://www.youtube.com/watch?v=9OqOHxwRy04 Take A Break, Lets Look At Commercials!Group 1: Youtube: Baby Swing- McDonald's Advertisement (2nd link)Group 2: Youtube: Singapore Police Force Recruitment TVC 2009 Group 3: Youtube: M1 You Deserve Better 2009 - Customer Service TVC Group 4: Youtube: Samsung Galaxy S III Ad Poking Fun at iPhone 5 Launch

MacDonalds advertisement put up at bus stops all over America, June 1983.Why did MacDonalds create this advertisement?

Background: Burger wars started from the late 1970s. Competition from other hamburger chains such as Wendys and Burger King was starting to intensify. The text reads: Not only are MacDonalds meals good to eat, they are good for you. Bread, meat, milk and potatoes. These foods form the basis of the essential food groups recommended by the Commonwealth Department of Health for a well-balanced, nutritious diet. Thats what we sell at MacDonalds. Our buns are made from top quality, Australian wheat flour, baked locally and delivered fresh.The meat in a MacDonalds burger is top quality, lean, Australian beef. It included selected cuts of rump, round, topside and sirloin.There are no fillers. No cereals. No chemical additives. No tenderizers. Nothing artificial, just pure, 100% pure Australian beef. Our rich, thick shakes are made from real fresh dairy milk. Our world-famous French Fries are made from real Tasmanian grown potatoes.Have some wholesome MacDonalds meals and youre on your way to a well-balanced diet.

You have to include

P ProvenanceI InferenceE Evidence TA Target AudienceR ReacTionT Tone S- SituationFormatPara 1: MacDonalds created this advertisement to show that (inference). This is because the advertisement says . (evidence).

Para 2: MacDonalds created this advertisement to show that (inference). This is because the advertisement says (evidence)

Para 3: This advertisement was created to (ReacTion word) the (target audience) that .(message) so that .. (target audience) would . (ReacTion). This was created at a time when (Situation)Note: You need NOT make 2 inferences for every source. It depends on each individual source.AnswerPara 1: MacDonalds created this advertisement to show that Macdonalds burgers were made of the finest quality. (inference). This is because the advertisement says top quality, Australian wheat flour, baked locally and delivered fresh and meat in a MacDonalds burger is top quality, lean, Australian beef.

Para 2: Mac Donalds created this advertisement to show that Macdonalds meals were healthy (inference). This is because the advertisement says Have some wholesome MacDonalds meals and youre on your way to a well-balanced diet (evidence).

Para 3: This advertisement was created to convince (ReacTion Word) the Americans (target audience) that MacDonalds meals were healthy (message) so that they would patronize MacDonalds restaurants more often (ReacTion). This was at the time when there were the emergence of other fast food competitors such as Burger King and Wendys and so there was a need for MacDonalds to intensify its marketing effects to reach out to the consumers (Situation). Source B: A poster seen in the streets of Germany in the early 1930s. The caption reads Our last hope Hitler.

Why was Source B produced?Source B was produced to show that the Great Depression was a dire situation for many Germans. This is because the source shows the Germans looking gloomy.

Source B was also produced to show that Hitler was the only man who was able to help Germany get stronger. This is because the caption says Our last hope Hitler.

Source B was thus produced to convince (ReAction word) the Germans (TA) that Hitler was the only man capable of helping Germany (message) so that the Germans would vote for Hitlers party in the next election. (ReAction from TA) This was at a time when Germany was suffering from the effects of the Great Depression. Many Germans lost their jobs and were looking for a strong alternative to lead them out of the dire situation. (SITUATION) Source C A poster showing Stalin overlooking an electric power dam with electric towers. The caption reads: Long live Stalin, the great architect of Communism!

Why did the Soviet government produce this poster?The Soviet government produced this poster to show that Stalins policies were beneficial as they had helped the USSR to become modernized. This is because the poster shows Stalin overlooking an electric power dam with electric towers.

Thus, the Soviet government produced this poster to convince the Soviet people that Stalins policies were beneficial to the country so that they would continue to support his policies wholeheartedly. This is at a time when many of the people were experiencing a fall in standard of living and a lack of consumer goods due to Stalins rapid industrialization policy.