WHO IS LISTENING AND WHY?Audience , purpose, & presentation skills

w w w . r e i f y m e d i a . c o m

CLEAR COMMUNICATION & PRESENTATION:WHY BOTHER?

w w w . r e i f y m e d i a . c o m

The ability to communicate verbally with people inside and outside an organization is consistently one of the top 3 skills employers are seeking from today’s new hires.

CLEAR COMMUNICATION & PRESENTATION:WHY BOTHER? Clear, accurate presentation of data takes hard work, but, in the end, has helped me, my employers, and my clients make better decisions more quickly. It is a key skill for the 21st century!

Tim HopperData Scientist & Developer at Qadium, Inc

Masters in Operations Research, College of Engineering, NCSU

“ “

w w w . r e i f y m e d i a . c o m

SARAH GLOVAFounder & President of Reify Media

Previously documentation and manual writer for IBM and professional writing instructor for NC State’s ENG 331/332 courses SUSANNA

KLINGENBERGProject Manager at Reify Media

Previously led the STEM & Writing Partnership

w w w . r e i f y m e d i a . c o m

MEETING OUR AUDIENCEWhat presentation of information has had an impact on you? This could be a speaker, a text, a TV show or movie, or even an advertisement!

What about the way the information was presented made it stick with you?

w w w . r e i f y m e d i a . c o m

WHAT IS AUDIENCE?

w w w . r e i f y m e d i a . c o m

WHAT IS AUDIENCE? What’s your reaction to these ads?

w w w . r e i f y m e d i a . c o m

WHAT IS AUDIENCE?

w w w . r e i f y m e d i a . c o m

WHY DOES AUDIENCE MATTER?

Presenting information at work is a near daily task for me. Sometimes it's a status email to my boss, sometimes it is a peer review of flight code to my team, and sometimes it's a formal technical review in front of our customer.

““

Michael MoselleGuidance, Navigation,

Control Engineer at Northrop Grumman

w w w . r e i f y m e d i a . c o m

AUDIENCEAWARENESSOriginal:

This proposal outlines an integrated approach to lean and six sigma model. Its development, refinement and implementation has been achieved through working closely with a subject company. The effectiveness of the approach is consequently evaluated highlighting the benefits the host organization received through this new approach by measuring the effects of implementation against internal company measures.

How might we adapt this summary for the sales team, who needs to advertise the effectiveness of the LSS approach:

How might we adapt this summary for a team of engineers in a company thinking of implementing the LSS approach:

w w w . r e i f y m e d i a . c o m

TEST YOUR AUDIENCE AWARENESSA Project for Head Quarters Taxidermy Supply:

Our purpose in this SOP is for us to establish a uniform procedure for the habitat limbs and small mold production, painting, and packaging process. We hope this gives our customers quality and consistency.

Tai lored For The Engineer ing Team:

Tai lored for the f inance team:

w w w . r e i f y m e d i a . c o m

What would the engineers value? How did you change the text to speak to those values?

What would the finance team value? How did you change the text to speak to those values?

w w w . r e i f y m e d i a . c o m

…I make a car that will go in space and meet with a house that is in space. People and things will be able to ride in my space car. I work on the keep cool and breathe part of the space car.

Nicole Resweber

AUDIENCEAWARENESS From a Mental Floss article, “18 Complicated Scientific Ideas Explained Simply”

What do aerospace engineers do?

“ “

w w w . r e i f y m e d i a . c o m

What is a stakeholder?

KNOW YOUR AUDIENCE: STAKEHOLDERS

w w w . r e i f y m e d i a . c o m

w w w . r e i f y m e d i a . c o m

OUR STAKEHOLDERYOURewind to our introductions...

How did we tailor our introductions to YOU, our audience and stakeholders?

w w w . r e i f y m e d i a . c o m

WHO ARE YOUR STAKEHOLDERS

w w w . r e i f y m e d i a . c o m

BREAK!

w w w . r e i f y m e d i a . c o m

I’VE IDENTIFIED MY AUDIENCE... NOW WHAT?

w w w . r e i f y m e d i a . c o m

I’VE IDENTIFIED MY AUDIENCE... NOW WHAT?

Road Safety 101 is an online course that provides videos, digital tools, and discussion spaces to facilitate learning regarding road safety.

w w w . r e i f y m e d i a . c o m

I’VE IDENTIFIED MY AUDIENCE... NOW WHAT?

Road Safety 101 is an online course that provides videos, digital tools, and discussion spaces to facilitate learning regarding road safety.

Road Safety 101 is an online course designed to help civil engineers learn the basics of road safety.

w w w . r e i f y m e d i a . c o m

I’VE IDENTIFIED MY AUDIENCE... NOW WHAT?

Road Safety 101 is an online course that provides videos, digital tools, and discussion spaces to facilitate learning regarding road safety.

Road Safety 101 is an online course designed to help civil engineers learn the basics of road safety.

Road Safety 101 guides participants through the basics of road safety and shares practical ways that road safety principles can be applied to their jobs.

w w w . r e i f y m e d i a . c o m

WHAT ISPURPOSE?

As an engineer you get to design elegant solutions to problems, but everything has a cost, and so you must be able to convince the (sometimes non-technical) management why you should spend the next x months building the design that you propose.

“

Bryan KlingenbergSystem Design Engineer

at Ascom Wireless

“

w w w . r e i f y m e d i a . c o m

STAKEHOLDERS FOR SENIOR DESIGN PROJECTS?

w w w . r e i f y m e d i a . c o m

ACTIVITYIn your groups:

Look back at the stakeholders.

Consider your topic description.

Create multiple short (1-3 sentence) purpose statements about your project, one for each of the stakeholders.

Ensure that each purpose statement identifies the WHY. Consider what each stakeholder values and communicate those values by highlighting what the stakeholder could gain from your project.

w w w . r e i f y m e d i a . c o m

Audience-focused purpose statement: Asana keeps your team organized, connected, and focused on results. Asana has re-imagined team communication from the ground up. Conversations and tasks are in one place, so everything is actionable and transparent. When less of your time is spent in email, you’ll have more time to get work done.

EXAMPLE:ASANA

Generic summary: Asana is a cloud-based project and team management tool, built to help teams organize their content and communication outside of email.

w w w . r e i f y m e d i a . c o m

Identify your audience(s) and stakeholders

Consider what they value and don’t value and tailor your message to those values

Communicate why your stakeholders should care about your project

WHO IS LISTENING AND WHY: AUDIENCE, PURPOSE, AND PRESENTATION SKILLSSummary:

w w w . r e i f y m e d i a . c o m