putting out the cowboy call - uwyo.edu
TRANSCRIPT
PUTTING OUT THE COWBOY
CALLEnrollment Management
Planning Comprehensive Report
412,589 Print pieces that were
either sent here forevents or sent to
prospective studentslast year
Landing page views increased
452% last year;
with almost half a million views
~$70 MillionTotal
aid awarded
Text messages from Cowboy Joe
788,269
Campus Visitors since July 1, 2018
2,197 visits with 3,144 guests in addition to student
(i.e. parents, siblings, etc.)
Submittedapplications from
7/1/2018-6/30/2019:
12,659
State of Enrollment – National Landscape
UW out-performing national trends• Nat’l data points
to a 4% decline
State of Enrollment in Wyoming
• SEM Plan #s did not account for extraction decline
• 2021 points to enrollment recovery
UW’s Response – Nationally
Need for sophisticated marketing• Yield Modeling• Retargeting• Focused travel and recruitment analytics
UW’s Response – In Wyoming
• In-state agency on record• Statewide campaign• Improved clarity in Cost of Attendance
and Financial Aid packages• High-tech, high-touch recruitment
Strategic Goal #2: Inspiring Students
• Articulation: focused effort in development of 2+2 MOUs across WY
• Onboarding: new student service initiatives to ease student’s transition from Community College to UW (Peer Mentor Program, Transfer FYS, Registration Days, Transfer Orientation, etc.)
Establish Dual-enrollment, program articulation and other transfer processes with the state’s community colleges.
2+2 MOUs: Assess, Correct, Redirect
Benefits ChallengesBlueprint for (some) transfer students. Serve narrow slice (13%) of all WY transfer
students. Serve students who mimic traditional students rather than more complex students. 87% of WY transfer students are not served by 2+2s.
Agreements encourage degree completion at both WYCC and UW.
Labor intensive and quickly out of date: of the 189 current MOUs, 86% of them are less than 2 years
old and already out of curricular alignment.
Student-focused delivery of services
Articulation Toolbox • Curate 2+2 efforts in
high enrollment areas: Student volume and areas of public good
• Expand articulation products: TPGs, provide informed coursework and pathways
Address student needs• Expand products and
services: Adult learners, swirlers (multiple-transfer institutions), stop-outs, Reverse Transfer, etc.
Partner with WYCCs to serve our students• Broaden product and
service delivery to include all Wyoming students
• Assess utilization of transfer products to improve service delivery
Takeaways
• We are in a strong and optimistic position for future growth
• Fall 2019 projections remain positive• Expanding services to enhance recruitment
for Wyoming and out-of-state students
Appendix A
Appendix B
Appendix C